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Best practices Facebook, Twitter, Google+

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Présentation slideshare des "Best practices" sur Facebook, Twitter, Google+. La présentation aborde les questions les plus fréquentes sur les 3 plus importants réseaux sociaux, by Jérôme Deiss. http://www.veille-digitale.com

Published in: Social Media
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Best practices Facebook, Twitter, Google+

  1. 1. Facebook Twitter Google+ DV Guidelines Best Practices By Jérôme Deiss @E_influenceur
  2. 2. Facebook : conseils pour les pages fan Cover ✓ Une page fan doit comporter une cover ✓ Respectez les CGU de Facebook : Pas d’url sur la cover (pas de call to action) ✓ Indiquez si possible un Hashtag à suivre Image de profil ✓ Une page fan doit comporter une image de profil , ✓ Le logo ne peut être tronqué, celui-ci doit être officiel Fonction en vedette Ces Pages sont présentées sur la vôtre. Vous pouvez afficher jusqu’à cinq Pages à la fois et spécifier celles qui doivent toujours y apparaître. Les J’aime en vedette apparaîtront en rotation du côté gauche de votre Page. By Jérôme Deiss @E_influenceur
  3. 3. Facebook : conseils pour les «posts» ✓ Fréquence de publication : 1 à 5 posts par jour ✓ Le texte du post doit faire plus ou moins une centaines de caractères, évitez le «lire la suite» ✓ Les posts avec photos sont les posts les plus «likés et les plus partagés» ✓ Respectez la taille des images pour les posts : 403x403 (c’est la largeur qui est importante) Pour un post image / photo : 403 pixels en largeur ✓ Variez les différents types de posts Statut + Lien Image +Lien ... } Ceci va vous permettre de définir les posts les plus likés, partagés, commentés... 403 px By Jérôme Deiss @E_influenceur Post statut + lien Ceux sont les photos qui engagent le plus les membres de Facebook : 93%
  4. 4. 851 px Cover : 851 x 315 px 315px 180 px 180px Profile picture : 180 x 180 px By Jérôme Deiss @E_influenceur 403 px Post image : 403 px ...en pixels Post highlight : 843 x 403 px 403px 843 px
  5. 5. Facebook : conseils pour les «posts» ✓ Lorsque vous écrivez un post avec une URL, dès que Facebook a généré la miniature vous pouvez effacer cette URL ✓ Vous pouvez modifier la description de l’url (en jaune) en cliquant dessus By Jérôme Deiss @E_influenceur
  6. 6. Facebook : conseils pour les «posts» ✓ Utilisez la fonction «Milestone» pour définir les temps forts de votre Timeline By Jérôme Deiss @E_influenceur ✓ Utilisez la fonction «Insights» pour analyser vos différents posts et connaitre votre communauté
  7. 7. Services en ligne Facebook LikeAlizer LikeAlyzer est un outil simple et gratuit pour analyser de manière globale une page Facebook. Il donne quelques informations statistiques et des conseils d’utilisation pour améliorer l’usage que l’on a du réseau social en tant que page. URL : http://likealyzer.com/ Facebook link stats checker Facebook link stats checker permet de connaitre facilement le nombre de partages, likes et commentaires d’un billet blog sur Facebook. URL : http://saqoo.sh/a/labs/fblinkstats/
  8. 8. Twitter : conseils pour les «tweets» ✓ Fréquence de publication : Doit-être plus élevée que Facebook, elle va dépendre de votre veille, ✓ N’utilisez pas les 140 caractères sinon le Retweet (RT) est impossible ✓ Catégorisez vos tweets avec un hashtag : #motclé, exemple : #seo ✓ Insérez des vidéos ou des photos pour contextualiser vos tweets Tweet Hashtag ✓ Pas plus de 2 hahstags par tweet ✓ Choisissez le hashtag le plus pertinent pour votre tweet ✓Affichez vos hashtags sur le background de votre compte Twitter et dans votre biographie Compte ✓ Remplissez la biographie ✓ Utilisez un logo officiel aux bonnes dimensions
  9. 9. Twitter Profile picture : 81 x 81 px Header Image : 520 x 260 px Background : 2048 x 1707 px By Jérôme Deiss @E_influenceur ...en pixels
  10. 10. Google+ : conseils pour vos posts Posts ✓ Catégorisez vos posts avec un hashtag : #motclé, exemple : #seo By Jérôme Deiss @E_influenceur ✓ Vous pouvez mentionner une personne ou une page en utilisant le signe + ✓ Utilisez la syntaxe spécifique pour mettre en valeur vos posts • *mot* fera apparaitre votre mot en gras • _mot_ fera apparaitre votre mot en italique • -mot- fera apparaitre votre mot en barré Il est très facile de faire de connaître le nombre de hashtags utilisés dans un post et ainsi de faire une recherche spécifique dans Google+. Ici 3 hashtags sont utilisés (présence d’un dégradé de couleurs sur le côté du post).
  11. 11. By Jérôme Deiss @E_influenceur ...en pixels Cover : 960 x 540 px Profile picture : 250 x 250 px Max upload : 2120 x 1192 px
  12. 12. Services en ligne Google+ All my + Statistics All my + statistics est un outil simple et gratuit pour analyser de manière globale votre profil Google +. Il donne les statistiques les plus importantes de vos posts, partages, +1... Mais également un récapitulatif des posts les plus populaires... URL : http://www.allmyplus.com/
  13. 13. Outils multi-plateformes By Jérôme Deiss @E_influenceur http://sharingtester.com/ Sharing Tester Cet outil en ligne va vous permettre de visualiser les données de votre article issues de l’OpenGraph, et de voir par exemple quelle image apparaitra lors du partage de votre post Social Media Image Maker Cet outil en ligne vous aide à redimensionner et retoucher facilement vos images pour de nombreux réseaux sociaux tels que Facebook, Twitter, Linked-in, Google Plus, mais aussi You tube, Skype, Pinterest... URL : http://www.autreplanete.com/ap-social-media-image-maker/index-fre.html
  14. 14. Webographie Facebook CGU Facebook fr : https://www.facebook.com/page_guidelines.php   Twitter CGU Twitter https://twitter.com/tos Best practice hashtag Google + CGU Google + http://www.google.com/intl/fr/+/policy/content.html https://support.twitter.com/articles/231414-en-quoi-consistent-les-hashtags-symboles By Jérôme Deiss @E_influenceur
  15. 15. DV Optimiser votre veille sur le Web By Jérôme Deiss @E_influenceur http://www.veille-digitale.com #veilledigitale

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