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CONTRIBUTIONS
OF
SPORT
DONE BY :Suneta and Sangeeta Samuel and Veeshalla Maharaj
CARIBBEAN STUDIES
Generation of Income
• Sports has become a major economic activity in the region, generation income
for many individuals, ...
• As a result games are played in venues beyond the traditional
cricketing grounds of Bourda (Guyana), Queen’s Park Oval (...
Sports, income and the mass media
• To a large extent the profitability of sport is dependent on its links
with informatio...
• With technology and the mass media persons can now watch the
game at home, matches that are delayed telecast, or in real...
Sport, income and employment
• The growth of sports for entertainment (elite athletes, high-profile
teams) as well as for ...
• In addition , the building and maintenance of sport stadiums and
other infrastructure and facilities provide employment ...
Sports as physical activity
• If the demand for sporting facilities and service s grows, the income
generated should be su...
Health and fitness
• Sports enhances physical well being of people. Physical,
emotionally, psychological fitness, lead to ...
Health and fitness, though, is a holistic condition that depends not only
on physical well-being but also involves the men...
Educational opportunities
• Its has also enabled individuals to improve educational opportunities at
tertiary level throug...
from the Caribbean. Local organisations, too, are beginning to offer
sports scholarships. For example, the Caribbean Touri...
Sense of Caribbean Identity
• Success at sport, particularly competitive sports, is popularly seen as
a means towards achi...
• Where other sports are concerned- football, track and field events
and swimming- the success of Caribbean athletes repre...
Discipline and moral
• It has led to the development of good citizens, it develops qualities
in individuals such as team s...
• Winning at all cost encourages dishonest practices such as taking
illegal drugs and engaging in tactics to destabilize a...
Presence on the world map
• Today sport in the Caribbean is conceived largely as competitive
sports and a means of promoti...
• For example when Trinidad and Tobago qualified for the world cup
finals in Germany in 2006. When Brian Lara scores 400 n...
Sport tourism
• Sports has contributed to the marketing of the region as a
tourist destination. Region is viewed by people...
Thank You for your
time and attention!
Hope this
presentation was
educational and
helpful to you
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Contributions of sport

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Contributions of sport

  1. 1. CONTRIBUTIONS OF SPORT DONE BY :Suneta and Sangeeta Samuel and Veeshalla Maharaj CARIBBEAN STUDIES
  2. 2. Generation of Income • Sports has become a major economic activity in the region, generation income for many individuals, avenue for economic linkages as apart from players/team there is need for managers, trainers, coaches, nutritionist, doctors, administrator, ground men, hotel, vendors etc, designers/ manufacturers, psychologists, physiotherapists and transport. • One way that professionals sports and organized sporting associations can contribute to development in the region is by marketing their activities to generate increase income. This increase productive activity in the economy and enables a particular sport to be self-sufficient. As it is, almost every sport in the Caribbean has to rely on some form of assistance from outside its club or association. If there is a recognized potential for drawing many spectators, particularly from both regional and international countries, a sporting body will usually be able to acquire government and corporate assistance to mount a particular competition or tournament. Les popular sports receive less funding. • However, the increase leisure time that people have is a resource that can be tapped if attractive enough packages deals (airline, hotel and tickets to games) are made available. Even if a sport is not as popular as, say cricket or football, the leisure that people have in the Caribbean and elsewhere, provides an opportunity that can be factored into its marketing strategies.
  3. 3. • As a result games are played in venues beyond the traditional cricketing grounds of Bourda (Guyana), Queen’s Park Oval ( Trinidad and Tobago), Kensington Oval (Barbados, the Antigua Recreation Grounds and Sabina Park (Jamaica). Aronos Vale Sporting Grounds (St. Vincent), queen’s Park (Grenada), Warner Park (St. Kitts-Nevis) and Beausejour Stadium (St. Lucia) are among the additional venues enabling more Caribbean people to see the West Indies team live. This means higher gate receipts and more profits for the West Indian cricket Board (WICB).
  4. 4. Sports, income and the mass media • To a large extent the profitability of sport is dependent on its links with information and communication technology (ICTs). The mass media dominate how professional sporting activities are portrayed and in fact influence how successful those activities are. The mass media publicize events across the region and among various media houses there is competition to buy the rights to record and broadcast live and taped broadcast of matches. For cricket, these rights are often worth millions of dollars, which go to the WICB. These monies can be re-invested to develop the sport further through increase salaries for players, better prize monies and incentives, buying the services of higher-quality coaches and technical expertise, staging more sporting events and training amateurs and young enthusiasts through clinics and sporting camps.
  5. 5. • With technology and the mass media persons can now watch the game at home, matches that are delayed telecast, or in real time only the live event is sold out. Inadvertently, this threatens the persons who depend on the event itself for an income-food and drinks vendors, retailers of items with sporting logos and products endorsed by sporting heroes, transport workers and those providing support services (for example , those who maintain the sporting facilities.
  6. 6. Sport, income and employment • The growth of sports for entertainment (elite athletes, high-profile teams) as well as for physical activity (as recreation) has contributed to the generation of both income and employment in the region. For example, professional players receive large salaries and additional income from endorsement contracts, which are taxed by their respective countries, and so too are the profits of the WICB. • Coaches and those involved in sports management –from technical experts, nutritionist, personal trainers and instructors to medical personnel and other support staff- represent growing areas of employment. This is likely to continue to grow as the idea of sport as physical activity or recreation, important for everyone, is promoted. More specialized areas are coming into being- sports medicine, sports psychology and exercise psychology- contribute to a new set of workers in the sports sector.
  7. 7. • In addition , the building and maintenance of sport stadiums and other infrastructure and facilities provide employment for construction workers and others; the production of sports goods and equipment involves manufacturing, marketing and retailing; the administration of sport and sporting facilities requires managers and clerical workers; and advertising and sport journalism have spawned journals, magazines and websites devoted to sports news and issues generating a database of particular sports and sports icons.
  8. 8. Sports as physical activity • If the demand for sporting facilities and service s grows, the income generated should be substantial. Today the price of gym membership and fees for fitness clubs tend to be prohibitive, largely because so few people have lifestyles where sport is a major form of recreation. A policy of promoting sport as physical activity for recreation should have health and fitness benefits for the population, as well as generating increased income from all the facilities, services and events that are patronized by the public.
  9. 9. Health and fitness • Sports enhances physical well being of people. Physical, emotionally, psychological fitness, lead to awareness in healthy lifestyle...renewed interest in exercise, diet, its improves health means reduction in health cost to countries/region as well as a healthier labour force( greater production) • The health benefits of keeping physically active are widely known. Lower rates of heart diseases, stroke, obesity and osteoporosis are some of the benefits of being physically active. Physical movement leads to the strengthening of bones, muscles and the cardio-vascular system. These in turn contribute to greater endurance and physical fitness, enabling the athlete or individual to improve performance. To consistently improve fitness and strength, however, a dietary regimen and lifestyle that enhances good health and well-being must be followed. Thus, sports professionals and those whose engage in sports for recreation tend to be vigilant about what they eat, abstain from alcohol and smoking as well s from other drugs, and try to organize their lives so that they get enough sleep.
  10. 10. Health and fitness, though, is a holistic condition that depends not only on physical well-being but also involves the mental and emotional state of the individual. On going research seems to suggest that an exercise programme or involvement in sport helps individuals to achieve lower rates of anxiety and lowers stress levels, perhaps by altering their biochemistry. Emotional distress is often associated with feeling of inadequacy and lower self-esteem. The achievement a person experiences in even a modest exercise programme, or in playing a sport, seems to result in a feeling of having control over one's life and a sense of ,mastery over circumstances. • Sports and exercise are also recommended for the aged and the disable. Exercise diminishes the need for costly medical attention for the aged. Medical experts say that the circulatory system and the muscles can be trained even after the age of 70. perception that the aged should retire gracefully from life play a large part in preventing them from living full and active lives. They too are likely to accept the limitations that society tends to impose on them. For similar reason the special Olympics were introduced to popularize the idea that persons with disabilities can improve their health, fitness and self-esteem, as well as social skills, by active participation in sporting events
  11. 11. Educational opportunities • Its has also enabled individuals to improve educational opportunities at tertiary level through scholarships offered both locally to UWI, UTECH and GCFoster) as well a s North America, avenues for upward social mobility, world fame, status and income. • Demonstrating excellence in a particular sport can help Caribbean students to access higher education. On qualifying, they can attain social mobility, earn more income and use their expertise in improving conditions in whatever line of work they find themselves when they return home. The US sports scholarship has emerged in recent years as an alternative path for associate the scholarship and US universities with more prestige than local alternatives. To this end the most talented secondary school students in sport routinely take the SATs to be eligible for US universities and complete as far as possible in meet where scouts from universities may be present. • Thousands of Caribbean students are now studying at universities abroad, whether on a full or partial sport scholarship. The US has many avenues through which our students can access funding-grants for under represented minorities, grants offered by Caribbean people in the diaspora for those students resident in the Us and of Caribbean heritage, and at certain universities grants offered by their international alumni for disadvantaged students
  12. 12. from the Caribbean. Local organisations, too, are beginning to offer sports scholarships. For example, the Caribbean Tourism Organisation now provides scholarships and study grants for those athletes wishing to study tourism hospitality and languages locally. • A scholarship offers a rout to a professional career in a particular sport or a career in other disciplines studied at the university. The educational opportunities that are accessed through this means can result in development for the Caribbean. If the athletes return to the Caribbean, he or she adds to the cadre of professional talent, either in sport or other areas. People achieving tertiary education are able to earn a fairly high standard of living in the Caribbean. They are also able to contribute to the national good through their expertise in different fields. • Sports scholarships exposes an athlete to training and professional expertise as well as a level of competition that will hardly be found in a small Caribbean country. In quite another sport can contribute to educational opportunities for youths. An active sports programme designed for students and out of school youth can set up alternatives paths, especially for ‘at-risk’ youths, which help them to stay in school, refrain from unhealthy practices and even learn marketable skills with a sports programme. As an avenue for out of school youth to access educational opportunities, sport thus has the potential to contribute to national development by reducing costly risky behaviours.
  13. 13. Sense of Caribbean Identity • Success at sport, particularly competitive sports, is popularly seen as a means towards achieving a common feeling of Caribbean identity. Cricket has been able to do this as most Caribbean countries identify with the West Indies Cricket Team. A large part of the success of cricket in building a Caribbean identity is due to the fact that it can draw on players from all Caribbean countries. • There is no single bond that unites Caribbean people so much as cricket. It cannot be understood just as a game, it is too closely associated with British rule and colonialism. They see the Caribbean person as having made a commitment to things British, subconsciously or not. Thus cricket that very British institution, was not abandoned but rather embraced and West Indianized, making it into something fiery and better than the British version. Besting the British at their own beloved sport has been an important part of our decolonization process and a performance through which we have been able to find ourselves and develop our capabilities.
  14. 14. • Where other sports are concerned- football, track and field events and swimming- the success of Caribbean athletes represents their individual countries in international competition has been a source of pride for all Caribbean people. For example, the long and successful history of Jamaica in the track and field, second only to the US in the amount of medals won, is an astounding feat, given our scarce resources in promoting sport. Football or soccer is widely popular all over the region and the qualifying matches for the World Cup present a unique opportunity to see the many classes and social groups in Caribbean society feeling a sense of common identity as they cheer on their national football teams.
  15. 15. Discipline and moral • It has led to the development of good citizens, it develops qualities in individuals such as team spirit, loyalty, dedication, flexibility, humility and discipline. • One of the benefits of playing a sport is the appreciation the participant develops for a disciplined approach to the game, as well as the cooperation or teamwork necessary for success in many sports. Serious athletes learn to pit themselves against their last best performance in their high moral character by observing the spirit of fair play, honesty and endurance that the sport demand. In committing to excellence in performance in preparing for competition, in winning or losing, an athlete’s main concern is how he or she plays the game. An athlete knows that the highest form of discipline and morale comes from the journey and not necessarily from the finish. Sports then, have long been promoted as having character-building potential for individuals, depending on how they approach and play the game.
  16. 16. • Winning at all cost encourages dishonest practices such as taking illegal drugs and engaging in tactics to destabilize a fellow competitor or gain an unfair advantage. The emphasis on winning and the commercialization of sport largely through the mass media thus pose a dilemma to the school of though that promotes sports as having the potential to nurture character-building qualities such as discipline, honesty and fair play, as well as toleration and peaceful co- existence. In this dilemma we witness one of the major problem of development- the pull or lure of riches transcending moral principles. An emphasis on material wealth, fame and glory promotes an attitude of winning at all cost. • Sports as a means of contributing to the moral development of Caribbean persons, then, is being jeopardize by the increasing importance of the foreign media in influencing how sport is portrayed.
  17. 17. Presence on the world map • Today sport in the Caribbean is conceived largely as competitive sports and a means of promoting the Caribbean on the world scene, as a source of national or regional pride. That pride comes from winning and from world recognition of Caribbean athletes. It enhances our presence on the world scene especially at major sporting events such as World Netball Championship, Olympic games, Commonwealth games, Pan- American Games, World Cup football, Special Olympics etc. • All nations want their country to be acknowledged as a presence on the world scene . Football more than any other sport(even cricket) has the potential to bring a Caribbean country into the spotlight with the whole world as an audience. There is then this striving for respect, to be accepted with world acclaim, overcoming the constraints of small size, few resources, and a history mired in bondage and oppression.
  18. 18. • For example when Trinidad and Tobago qualified for the world cup finals in Germany in 2006. When Brian Lara scores 400 not out in cricket, or even when Keshon Walcott won the gold medal in the Olympics. ( insert sporting personalities that created a presence in the world map!!!!!!)
  19. 19. Sport tourism • Sports has contributed to the marketing of the region as a tourist destination. Region is viewed by people around the world when we host international competitions such as test matches, world netball championships, world junior games and when our team visits other regions, media coverage includes culture of the region. This promotes sport tourism influencing regional and international visitors to come to the country earning foreign exchange. • Sports tourism has shown that it has considerable potential to generate increase income for the Caribbean countries. The test matches and one day international in cricket are the best examples in the region of how sports can draw spectators from different countries and generate income. Events like the cricket world cup 2007, which are high-profit international companies , are likely to greatly increase revenue and have prompted new venues to be built and old ones refurbished.
  20. 20. Thank You for your time and attention! Hope this presentation was educational and helpful to you 

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