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Build a Better Website: 10 SEO Optimization Tips and Techniques

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Your website is the hub of your digital marketing efforts. Every business owner should realize this. You need to know how to optimize your website (SEO) for users and search engines. Get your search engine marketing (SEM) game on and learn 10 simple tips on how to build a better website, starting with SEO.

If your website is easy to navigate, loads quickly on both desktop and mobile, and is full of useful and relevant content, that is well optimized for users and search engines, your website will likely be ranked very high, if not at the top of the SERPs, for your targeted search queries.

If your site is designed poorly, without simple navigation, and missing clear calls to action, any users who land on your page, from a social referral or a direct link from the search engine results pages (SERPs), will like ‘bounce’ off your site because they can’t easily find the solution to their search query.

This increase in bounce rate could signal to Google that your website doesn’t have enough relevant and useful content to rank high for certain search terms.

You don’t want that to happen do you? Especially not with your main revenue generating keywords. This social media and SEO deck helps you learn tips, tricks and insights into short and long tail keyword research. The foundation of any company's SEO strategy.

Do you want higher rankings from organic search? Use these 10 SEO optimization tips and build a better website. More at www.VPDM.ca.

VPDM Digital Marketing is Niagara's premier inbound content marketing, SEO, and social media marketing and strategy agency. Contact us to help craft, execute, and manage your digital strategy using Content + Search + Social.

Published in: Marketing, Social Media

Build a Better Website: 10 SEO Optimization Tips and Techniques

  1. 1. @VPDMDigital | vpdm.ca How To Optimize Your Website 10 SEO Optimization Tips Produced by: @VPDMDigital | vpdm.ca
  2. 2. @VPDMDigital | vpdm.ca Your website is the hub of your digital marketing efforts.
  3. 3. @VPDMDigital | vpdm.ca If your website is: • easy to navigate • loads quickly on both desktop and mobile • is full of useful and relevant content • is mobile adaptive You’ll outrank your competition in the SERPs, for your targeted search queries.
  4. 4. @VPDMDigital | vpdm.ca We’ve got ANSWERS. Let’s Get Started! What are some of the best SEO optimization strategies your business can implement in its web design?
  5. 5. @VPDMDigital | vpdm.ca Before we get into it, here is a message to all web designers and/or small business owners, referenced in this article from Search Engine Guide: The most effective way to achieve high ranking is to build a site from scratch with SEO in mind. This enables the designer to incorporate a variety of techniques that will maximize the site’s impact. “ ”
  6. 6. @VPDMDigital | vpdm.ca • Strategically determine what words and phrases your potential customers are using in relation to your industry or niche. • This keyword research will help you build your content strategy, navigation, sitemap, and provide other optimization opportunities. 1.Keyword Research
  7. 7. @VPDMDigital | vpdm.ca Pro Tip:Many of the long-tail phrases you find, can become awesome blog titles or content topics. Because of your research, you already know that users are searching for those particular long-tail phrases.
  8. 8. @VPDMDigital | vpdm.ca 2. Responsive/Adaptive Design • “Mobile friendly” design is now a Google ranking factor. • Always build your website with a “mobile first” design approach and obviously, with SEO in mind.
  9. 9. @VPDMDigital | vpdm.ca Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches worldwide and have a significant impact in your search results. says: “ ”
  10. 10. @VPDMDigital | vpdm.ca 3. Descriptive Navigation When prospects land on your website, they want a smooth user experience. They are visiting your page because they need a solution to a problem. So, make it easy for them to find what they’re looking for on your website. This approach improves page rank and overall search engine rankings.
  11. 11. @VPDMDigital | vpdm.ca Pro Tip:You must ensure navigating your website is easy for users and search engines. Why? Keep navigation clean. Humans have trouble navigating flyouts and drop down menu bars. Even worse! Google robots also have a difficult time navigating them.
  12. 12. @VPDMDigital | vpdm.ca@VPDMDigital | vpdm.ca
  13. 13. @VPDMDigital | vpdm.ca 4. URL Structures • Simple, clean and optimized URL structures are always best • URLs should be descriptive and relate directly to the content of the page. • Include your primary keyword in your URL. -> preferably at the start of the URL (not near the end).
  14. 14. @VPDMDigital | vpdm.ca Pro Tip:Keep your URLs short and use hyphens (“-“) not underscores (“_”), when separating words.
  15. 15. @VPDMDigital | vpdm.ca 5. Image Optimization All the images on your website MUST be SEO friendly and optimized appropriately. Remember, page load time is a key ranking factor. It can be negatively affected when large images (file size) are loading on your website.
  16. 16. @VPDMDigital | vpdm.ca You have 3 unique SEO optimization opportunities! • Image size (width x height in pixels) • File size (maximum 200 kilobytes) • Metadata (alt and title tags) [take advantage and optimize both the alt and title tags]
  17. 17. @VPDMDigital | vpdm.ca Pro Tip: Always upload each image file as per the required specifications. Size the image to the exact dimensions (w x h) required for the content area. Never ever upload an image with larger dimensions than needed. That’s a huge SEO no, no, and will have a significant negative impact on your page load time.
  18. 18. @VPDMDigital | vpdm.ca Never overlook image metadata. • Images offer up two metadata touch points that provide two separate SEO optimization opportunities. • The image ALT and TITLE tags should always be optimized with related keywords – or your secondary keyword. -> Google spiders are able to “read” the image through its optimized ALT tag. If you want Google to know what that image is, you need to tell them. Optimize the ALT tag to take advantage of this SEO opportunity.
  19. 19. @VPDMDigital | vpdm.ca We rarely use a primary keyword in images, but that also depends. If you want more insight on these SEO secrets, please contact us, it’s certainly a separate conversation.
  20. 20. @VPDMDigital | vpdm.ca 6. Page Load Times Loading... Research shows that Mobile users will wait an average of 5 seconds for your website to load. Desktop users will wait only 3 seconds. To keep pace with busy consumers, websites must load efficiently or risk losing business. Google prefers website load time to be 1-3 seconds.
  21. 21. @VPDMDigital | vpdm.ca 7. Sitemaps Remember that there are actually two types of sitemaps your website needs. 1) An XML sitemap for all search engines, not just for Google. This will ensure Google’s spiders are able to find and index your website’s pages. (this sitemap is an absolute requirement) 2) HTML sitemap for users. SEO is not just for search engines. It is as equally important for users. Business and ecommerce websites benefit from using this sitemap. It helps users find exactly what they came to your website looking for.
  22. 22. @VPDMDigital | vpdm.ca Sitemap Issues Do Occur Make sure your webmaster or SEO company, is using Google Webmaster Tools at least few times a week, to monitor any optimization issues that may come up.
  23. 23. @VPDMDigital | vpdm.ca@VPDMDigital | vpdm.ca Download this Slideshare as a PDF
  24. 24. @VPDMDigital | vpdm.ca 8. Page Title Optimization Your <title> tag is probably one of the most relevant and important on page SEO ranking factors of your website. You need to make sure your primary keyword or phrase is at the beginning of the title – not the end.
  25. 25. @VPDMDigital | vpdm.ca Pro Tip: Keep your page titles to 55-60 characters max. Page titles containing your primary keyword will help your web page rank higher in the SERPs for that keyword, and other related keywords and phrases.
  26. 26. @VPDMDigital | vpdm.ca Subheadings are an excellent on page SEO opportunity that can seriously affect your page rankings. 9. Sub Headings Optimization
  27. 27. @VPDMDigital | vpdm.ca Subheadings are used to organize your page copy so it’s easy to consume, easy to read, and easy to skim. People do all three on webpages. The subheadings also help Google spiders understand what’s on your page & how relevant the content is to a users search query.
  28. 28. @VPDMDigital | vpdm.ca The most important heading is your <h1> and it is usually your page title tag. Every page must have an <h1> tag – and it should contain your primary keyword. The “least important” header tag is your <h6>. For maximum effectiveness, your webpage is introduced with an <h1> tag and should be followed with content under subheadings in numerical order. For example: <h1>Main Heading (includes primary keyword)</h1> <h2>Secondary Heading 1 (includes primary or secondary keyword)</h2> <h3>Sub-section of the secondary heading 1 (includes secondary or related keyword)</h3> <h2>Secondary Heading 2 (includes secondary or related keyword)</h2> <h3>Sub-section of the secondary heading 2 (includes secondary or related keyword)</h3>
  29. 29. @VPDMDigital | vpdm.ca 10. Link Optimization Optimize your website’s internal and external links. • Your internal and external links provide an SEO opportunity in the metadata. • Links come with a title tag. It should include relevant and descriptive text, which tells the user and search engine what the link is and/or where it leads. • You have an opportunity to add a primary, secondary, or related keyword to this tag. Use it!
  30. 30. @VPDMDigital | vpdm.ca The Wrap It’s vital to stay on top of all the changes in search algorithms and ranking factors, a good SEO strategy needs the fundamental basics of SEO as a foundation for the website’s design. It’s absolutely necessary to build your website, content strategy, and social media marketing strategy from an SEO optimization perspective. By following these 10 SEO web design methods, or by hiring a professional, experienced, and mildly OCD SEO Consultant, you can set up the future of your website, and by default, the future of your business, for nothing but success.
  31. 31. @VPDMDigital | vpdm.ca Contact Us Now! If you’d like some help getting started with a new SEO strategy or if your website is in need of an SEO refresh, reach out to us today, we can help! We’d be happy to take a look at your website marketing and provide an SEO audit, in order to help you diagnose any website optimization and SEO issues your site may have. We’ll also include an action plan to solve any issues we find.
  32. 32. @VPDMDigital | vpdm.ca 1 St. Paul Street, Unit A304 St. Catharines, ON, L2R 7L2 Canada @VPDMDigital | vpdm.ca FOUNDER, CHIEF STRATEGIST vee@vpdm.ca . 905 246 6700 vpdm.ca VEE POPAT DIGITAL STRATEGIST jordy@vpdm.ca . 289 213 4535 vpdm.ca JORDY YACK DIGITAL STRATEGIST erik@vpdm.ca . 289 407 2074 vpdm.ca ERIK DICKSON SOCIAL MEDIA COORDINATOR kaila@vpdm.ca . 905 931 3190 vpdm.ca KAILA HENDERSON GRAPHIC DESIGNER jenn@vpdm.ca . vpdm.ca JENN BLAIS SEO & E-COMMERCE SPECIALIST tom@vpdm.ca . 905 650 8507 vpdm.ca TOM JAKOP
  33. 33. @VPDMDigital | vpdm.ca Sources: http://startupstockphotos.com https://www.flickr.com/photos/36183525@N05/5033583441/ - Photo Credit: ByronNewMedia via Compfight cc http://johnpolacek.github.io/WhatTheHeckIsResponsiveWebDesign-impressjs/img/responsive_web_design.png http://img2.wikia.nocookie.net/__cb20131223031443/dayz-standalone/images/9/92/Compass.png http://rodrigoseo.com.br/wp-content/uploads/2013/04/urls-amigaveis-como-criar-uma-url.jpg https://www.flickr.com/photos/33255628@N00/8071729256/ - Photo Credit: Cea. via Compfight cc http://s678.photobucket.com/user/poeticallyapathetic/media/polaroid.png.html http://www.searchengineguide.com/jayson-demers/the-top-7-seo-web-design-methods-to-incr.php https://www.flickr.com/photos/49503002139@N01/4576691340/ - Photo Credit: arimoore via Compfight cc http://www.wpthorp.com/wp-content/uploads/2015/03/Pipes-in-Title-Tags-for-SEO.jpg http://www.javamazon.com/wp-content/uploads/2014/01/subheadings.jpg http://www.icone-png.com/png/2/1709.png http://setuserv.com/wp-content/uploads/2014/05/google-logo.png

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