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An introduction to gamification - University of Macedonia

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Talking about gamification and what it could do for business and marketing at the University of Macedonia in Thessaloniki Greece.

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An introduction to gamification - University of Macedonia

  1. 1. Hashtags #greekgamification #gamification
  2. 2. Introduction to Gamification What is gamification and how it can help us Vasilis Gkogkidis – March 2017
  3. 3. How did I get here?
  4. 4. What we do • Consulting • Speaking • Training
  5. 5. - Greek Ambassador - Organiser
  6. 6. Definition Gamification “The use of game elements and game-design techniques in non- game contexts.” Werbach and Hunter (2012, p26) 6
  7. 7. “In every job that must be done. There is an element of fun. You find the fun and snap, the job’s a game.” -Mary Poppins
  8. 8. Piano Stairs
  9. 9. What do you play?
  10. 10. Just how much do we like games?
  11. 11. Most Expensive Movie Ever Made Most Expensive Game Ever Made Cost: $ 400 million Cost: $ 500 million
  12. 12. October – January 2016 hours of gameplay: 10 billion
  13. 13. How do games work?
  14. 14. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits
  15. 15. Dopamine Dopamine is released before an event that requires some sort of response, pleasurable or otherwise, and drives us to act.
  16. 16. Serotonin Serotonin is a mood regulator. If you have enough you will be happy, if you don’t – you will be miserable.
  17. 17. Oxytocin Oxytocin is key to how we bond to others. This can even occur remotely via social networks such asTwitter!
  18. 18. How Can Gamification Help Us ?
  19. 19. Exercise – Zombie Run
  20. 20. 4 million downloads 29,462,019 km run 500,000 active users
  21. 21. Saying Well Done
  22. 22. Fighting Diseases - Foldit
  23. 23. •57.000 players •15 year old problem •10 days
  24. 24. 97 billion grains of rice
  25. 25. Marketing – James Bond Skyfall
  26. 26. Recruiting – Quest For Oil
  27. 27. Getting People To Notice You
  28. 28. Small Case Study Points - Leader boards
  29. 29. Gamification Gurus 100
  30. 30. Rewarded: Reviews, Comments, Facebook Posts Results: Facebook Traffic increased 105% Conversion rate increased 92%
  31. 31. Thessaloniki Gamification Meetup • Athens Gamification Meetup • Greek Gamification Network
  32. 32. Thank You! #greekgamification #gamification vasilis.gkogkidis@gamificationplus.uk @v_gkogkidis

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