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Online gambling in bulgaria present and future

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A short overview of the online gambling market in Bulgaria and future trends

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Online gambling in bulgaria present and future

  1. 1. Online Gambling in Bulgaria Present and Future
  2. 2. Summary Intro Specific industry data Interactive market Marketing insight Business Processes Outsourcing Innovations Future
  3. 3. Specific industry data  Online sports betting accounts for 60% of all sports bets placed in the country in 2016 and is set to grow with 30% in the next 4 years.  Online GGR for sports betting stands at 25% of total sports GGR in 2016 1 EUR ≈ 1.95 BGN 0 50 100 150 200 250 300 350 400 2016 2017 2018e 2019e 2020e Sportsbetting Turnover Sportsbetting Landbased Pool betting Interactive Sportsbetting BGN mln 0 20 40 60 80 100 120 140 2016 2017 2018e 2019e 2020e Sportsbetting GGR Sportsbetting Landbased Pool betting Interacrtive Sportsbetting BGN mln
  4. 4. Specific industry data  Interactive gaming accounts for 36% of all casino and games turnover in the country in 2016  Interactive gaming GGR for casino and games stands at 14% of this product’s GGR 1 EUR ≈ 1.95 BGN 0 50 100 150 200 250 300 2016 2017 2018e 2019e 2020e Casino, Gaming and Lotteries GGR Casino Gaming Machines Bingo Interactive Gaming Toto/Keno/Lotteries BGN mln 0 500 1,000 1,500 2,000 2,500 2016 2017 2018e 2019e 2020e Casino, Gaming and Lotteries Turnover Casino Gaming Machines Bingo Interactive Gaming Toto/Keno/Lotteries BGN mln
  5. 5. Interactive market As per 2017, the Bulgarian interactive wagering market is:  Competitive  Mature  Fragmented  Profitable
  6. 6. Marketing insight Main KPIs observed with users in Bulgaria  CPA: 60-70 EUR (blended)  CTR for CPC networks (to funded): 0.3%  ROI on Affiliate sites: up to 4.5 with typical affiliate share of 25%  Funded sign up ratio: 40%  Avg. bet size: 8 EUR for Sports and 12 EUR for Casino and Games (session)  Bets per customer (monthly): 48 bets for Sports and 450 bets in Casino and Games  Over 90% of the NGR in Sports would come from European football (major leagues) and the Live Dealer Casino would be the most preferred Casino game, contributing up to 50% of the GGR  VIPs would typically contribute up to 40% of the turnover and make 30% of the NGR
  7. 7. Business Processes Outsourcing Bulgaria, especially Sofia, has become an important hub for BPO Main factors:  Qualified IT specialists and multi-talented work force  Favorable and friendly business climate, affordable and available real estate  Flat corporate and personal income tax at 10%  Liberal provisions in the Labor Code related to 24/7 operations  EU jurisdiction for headquartering of companies
  8. 8. Innovations  The BPO industry in the gambling sector and the beneficial business climate have spurred a series of start ups researching in diverse fields such as ID verification, payments, e-sports and crypto-currencies, behavioral marketing & AI  The traditional market leaders in the field of gambling machines and equipment are swiftly migrating their products in order to create converging and omni- channel gaming platforms, all at the benefit of UX
  9. 9. Future Business sentiment amongst the operators in the market place  35% of operators are eyeing the launch of an online operation  44% expect a decrease in their numbers in the traditional brick and mortar business  55% find the current taxation scheme is fair  50% plan to install a casino management system
  10. 10. Thank you!

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