OneWeb: Unifying multi-brand experience management and digital operations with the power of Sitecore
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Although Sitecore offers multi-tenancy OOTB, many enterprise customers of Sitecore find themselves managing websites across multiple brands, business units, regions and often end up with multiple deployments that may increase redundancy, reduce reusability and increase overall cost of marketing and IT operations. This session will showcase how a large CPG enterprise used OneWeb framework utilizing best practices and enabling advanced features of Sitecore to unify digital operations.
OneWeb: Unifying multi-brand experience management and digital operations with the power of Sitecore
•0 likes•212 views
Report
Share
Although Sitecore offers multi-tenancy OOTB, many enterprise customers of Sitecore find themselves managing websites across multiple brands, business units, regions and often end up with multiple deployments that may increase redundancy, reduce reusability and increase overall cost of marketing and IT operations. This session will showcase how a large CPG enterprise used OneWeb framework utilizing best practices and enabling advanced features of Sitecore to unify digital operations.
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OneWeb: Unifying multi-brand experience management and digital operations with the power of Sitecore
- 1. October 6, 2021 OneWeb Varun Nehra SVP of Digital Solutions, Altudo Unifying multi-brand experience management and digital operations with the power of Sitecore
- 2. #SitecoreSYM • Sitecore Technology MVP • 9+ years of Sitecore experience • 25+ Sitecore projects • 75+ digital engagements • Lives in Atlanta Varun Nehra SVP of Digital Solutions, Altudo varun.nehra@altudo.co @sitecorevarun www.sitecorevarun.com Today’s speaker
- 3. © 2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM 01 02 03 04 Challenges facing large CPG organization The need for OneWeb What is OneWeb Achieving OneWeb Agenda
- 5. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM • 35+ brands and as many, if not more websites • Multiple stakeholders and product owners distributed across 4 geographic regions • Independent product backlog and code base for each brand managed by a single team • 70% duplication of content types as well as features and functionality • Lack of standards and best practices across brands • 5-month lead time for brand onboarding Challenges within digital operations at a large CPG company
- 6. #SitecoreSYM Siloed product development across brands 6 • Each brand/business unit manages its own feature list • Delivery team processes requests and assess effort per brand/business unit Project Brand website Campaign page PDP page redesign Landing page Backlog Site navigation Send data to SF Send data to SF GDPR cookie law Send data to SF Send data to SF Ratings & reviews Send data to SF Send data to SF New form Features
- 7. #SitecoreSYM Serial agile execution across brands 7 • Features are implemented per brand in a serial approach • Each brand is not only waiting to gain priority but also waiting for that effort to be completed Sprint 1 Deployment Deployment Sprint 2 Backlog
- 8. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM 1. Speed up time-to-market with self-service and turn-key marketing operations 2. Ability to serve and support multiple brands at scale 3. Consistent and standardized experiences with flexibility to deliver unique brand experience 4. Unified governance of content operations to allow brands to deliver content at scale 5. Migration of websites to a centralized platform with reduced maintenance costs 6. Support for multiple geographic regions with a centralized delivery model 7. Move from multiple workstreams and scrums to a shared services delivery model across multiple initiatives and reduce operational costs The need for OneWeb 8
- 10. #SitecoreSYM It’s like building a house Brands Features Foundation Multi-site/multi-tenant Custom business features Third-party, open source or partner feature “Standard” website features Platforms, tools, third-party technology integrations
- 11. #SitecoreSYM OneWeb’s modular architecture Brands Pilotbrand.com Brand2.com Brand3.com Features Foundation Multi-site/multi-tenant Custom business features Third-party, open source or partner feature “Standard” website features Business and third-party technology integrations D e p e n d e n c i e s Brand4.com
- 12. #SitecoreSYM Delivery model 12 Deployment • Feature requests across all brands/business units are assessed and prioritized together Single team • Top-priority items are packaged into a release This ensures high-priority items are going to market across all brands & sites Backlogs
- 13. #SitecoreSYM 8 key tenets of OneWeb 13 A8 A7 A6 A5 A4 A3 A2 A1 OneWeb framework A1 Extensible web toolkit Global component library that is high modular and allows ease of personalization and A/B testing A2 Speed to market Ability to launch new websites, microsites, page templates without dependency on developer operations A3 Multi-tenancy Multi-brand, multi-site and multi-lingual support with pluggable theming A4 High reusability A5 A6 A7 A8 Optimized for web Responsive design with asset optimization, robust SEO support and support for mobile-first indexing with AMP variants Data privacy & compliance GDPR compliance Accessibility compliance with WCAG 2.1 AA standard Governance Go from multiple governance models to single global governance Go from multiple technology delivery models to single delivery model Futureproof Best-of-breed architecture supporting modern technologies and frameworks with headless capabilities “Do once, use many” principle. e.g., target 90% reusability with 10% net new feature development in the future
- 14. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM 1. Brand agnostic web tool kit 2. Shared set of global features • Site & page templates, component library, GDPR, SEO, ADA, system integrations etc. 3. Unified Design System to reduce development effort and enable theming 4. Multi-tenant DevOps • Code, content and configuration management, build & release management 5. Content governance model • Workflows, roles & permissions 6. Modular architecture • Helix best practices with hub and spoke model 7. Full platform enablement • Personalization, A/B testing, visitor identification, analytics etc. 8. Website migration framework (WMF) What is included in OneWeb A8 A7 A6 A5 A4 A3 A2 A1 OneWeb framework
- 15. Achieving OneWeb
- 16. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM • Executive buy-in from brands for management of timelines & priorities • Business buy-in for a standard delivery model and approach • Ability for business to prioritize and outline future enhancements/features • Centralized governance of OneWeb controlling both IT and business groups • Centralized PMO to manage all groups • Clear understanding of flexibility and limitations of a single design system where each business can have its own brand look and feel as needed • Diligence to architectural and coding standards Important success factors 17
- 17. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM 1. 2 site templates, 10+ themes 2. 15+ shared features 3. 15 platforms integrated 4. Unified code base and DevOps 5. Single backlog and shared services team 6. Reduced maintenance cost by 80% 7. ~8 weeks to launch new brand OneWeb Outcomes delivered
- 18. #SitecoreSYM Information arch. & design Features & functionality System integrations 1. 2 website templates 2. 22-page templates, 100+ components & component variants 3. 4 languages enabled (EN-US, FR-FR, FR-CA, ES-SP) 4. 10 themes and style guides 5. 3 breakpoints 1. Global website search 2. Social sharing 3. Membership (login & registration) 4. Maps 5. Where to buy 6. Product locator 7. Meal planner 8. Social login 9. Multi-factor authentication 10. Ingredient details 11. Add to cart 12. Product and recipe listing 13. Product and recipe category listing 14. Nutrition information 15. Personalized related content (authentication driven recipes, products, articles) 1. Shopify 2. Amazon CDN 3. Widen 4. Easy webstore 5. Google Maps 6. GA & GTM 7. Whisk 8. Sizmek 9. Destini 10. AWS Cognito 11. PowerReviews 12. SFMC & Salesforce CRM 13. Brightcove 14. Salsify 15. NewsCred OneWeb inventory of features
- 19. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM 1. Universal layout grid with Bootstrap - Allows for content to be componentized and used in a flexible manner 2. Sizing & spacing - How content modules work together 3. Color palette - Defined palette and instances allow for easy content styling 4. Typography - Robust menu of sizes and weights takes the guesswork out of hierarchy 5. Iconography - Include all elements to aid navigation and functionality 6. UI patterns - Symbols, shapes, assets SXA compatible Design System BUILDING BLOCKS UI PATTERNS RULES Editorial guidelines Templates Design principals Color schemes Modules Implementation guidelines Grid definition Components Do’s and don’t’s Icons Elements Editorial guidelines Image assets What is a Design System?
- 20. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM 1. Content audit (links, images) 2. IA mapping (content hierarchy, navigation, component mapping) 3. Content migration planning (manual & scripted, language variants, SEO) 4. Website scaffolding & configuration 5. Content architecture 6. Content migration 7. Theming (CSS) 8. Development (optional) 9. UAT 10. Go live 10 Steps for onboarding & enablement
- 21. #SitecoreSYM Thank you FOR DISCUSSION PURPOSES ONLY. Sitecore Confidential and Proprietary. ©2021 Sitecore CorporationA/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.