Varthakindia.ppt

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Varthakindia.ppt

  1. 1. India's Best Banner Advertisement
  2. 2. About Us  Varthak India is a certified & registered firm which is working on designing, printing, marketing and advertising for the last five years. Our aim is to gratify our clients until they are absolutely satisfied; our satisfied clients are our valuable assets.  Varthak India is the biggest Indian local search engine, helps in communicating consumers,creating Business and National advertisers.  Varthak India has the widest local Yellow pages database, where users can quickly and easily locate business that satisfy their needs, Varthak India optimize the search engine results and promoting their business.
  3. 3. Vision we believe to create imagination! clients as we futures’ to build a strong relationship with our clients by meeting their requirements and goals to set an example among our competitors that we emphasize more on customer building and commitment than to create strong vision statements.
  4. 4. What We Do ? VarthakIndia leads your business towards winning goals Providing Genuine, fast, free, reliable and comprehensive information to our users and connect buyers to sellers. Key Highlights 1) Creating free articles, listing into search engines 2) Creating premium catalogues to display company information, product gallery and company addresses. 3) Creating banners and Dynamic content. 4) Creating Blogs, videos, presentations, slides for premium members. 5) SEO (search engine optimization), SEM, SMO and SMM. 6) Email Marketing and SMS Marketing. 7) Social community likes, blogs, posts and apps.
  5. 5. Search Engine Optimization  SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.  Most popular search engines (Global): 1. Google : 84.8% 2. Yahoo : 6.2% 3. Bing : 3.2% 4. Baidu : 3.2% 5. Ask : 0.75% 6. Other engines : 1.85%
  6. 6. Why Does My Company Need SEO ?  The majority of web traffic is driven by the major commercial search engines.  If your site cannot be found by search engines you miss out on the incredible opportunities available to websites provided via search--people who want what you have visiting your site.  Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.
  7. 7. What happens when you search
  8. 8. Analytics  http://www.google.com/analytics/  Broad tool: many uses  Free tool to measure visits, pages viewed, pages viewed/visits, bounce rates and average time on site, traffic source, referring sites and more.  Google Analytics Training Video:  http://www.youtube.com/profile?v=_qfG2d9etvk&user=googleanalytics&hl=en
  9. 9. Getting your keywords right  Brainstorming - Thinking of what your customers/potential visitors would be likely to type in to search engines in an attempt to find the information/services your site offers (including alternate spellings, wordings, synonyms, etc).  Surveying Customers - Surveying past or potential customers is a great way to expand your keyword list to include as many terms and phrases as possible. It can also give you a good idea of what's likely to be the biggest traffic drivers and produce the highest conversion rates.  Applying Data from KW Research Tools - Several tools online (including Wordtracker & Overture - both described below) offer information about the number of times users perform specific searches. Using these tools can offer concrete data about trends in kw selection.
  10. 10. Getting your keywords right  Term Selection - The next step is to create a matrix or chart that analyzes the terms you believe are valuable and compares traffic, relevancy and the likelihood of conversions for each. This will allow you to make the best informed decisions about which terms to target. SEOmoz's KW Difficulty Tool can also aid in choosing terms that will be achievable for the site.  Performance Testing and Analytics - After keyword selection and implementation of targeting, analytics programs (like Indextools and ClickTracks) that measure web traffic, activity and conversions can be used to further refine keyword selection.
  11. 11. Meta Tags  Title :  Description :  Keywords :
  12. 12. About varthak india Catalogue Varthak india are creating a catalogue of your company . We are providing Three packages one is Silver second is Gold and other is Diamond package.
  13. 13. Banner Advertising Banner Location : Left side of varthakindia search result page Banner Size : 640 × 100 Keyword : Banner is not keyword based, it is city based. Cities : You can show your banner in multiple cities. Price : Depends on the Group of cities you choose. Example Ravi Malhotra wants his banner to be shown in Hyderabad ,Mumbai , Agra, for 60 days 1.Delhi falls in Group 1 and costs 350 Rs a day 2.Mumbai falls in Group 2 and costs 170 Rs a day 3.Pune falls in Group 3 and costs 85 Rs a day 4.Agra and Baddi falls in Group 4 and each costs 15 Rs a day Total Costs : (350(delhi) × 60(days))+(170(Mumbai) × 60(days))+(85(pune) × 60(days))+(30(Agra and Baddi) × 60(days)) = 38,100 Rs to pay
  14. 14. Global Reach Banner advertisements can be rather powerful "branding" tools, offering a wonderfully creative means of company marketing

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