Social Media Introduction


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These are visual aids for my talk on Introduction to Social Media.

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Social Media Introduction

  1. 1. Social Media Introduction <br />Visual Aid for my Social Media Introduction talk<br />
  2. 2. Business Owners Often Say…<br />I am busy. Finish in 2 minutes<br />“who has the time for such stuff?”<br /> “Looks interesting, but I have no time for anything” <br />“It is good but I may not have time for follow-up”<br />“Don't have time for all these online stuff”. <br />These objections are mostly false and stems from misconceptions.<br />Such People IGNORE Social Media<br />
  3. 3. What is Social Media?<br />Social Media is a set of tools designed for online social interactions.<br />
  4. 4. business owners should be asking<br />“Can I afford not to be connected with Social Media one way or the other? “<br />“Can I afford not to learn?”<br />
  5. 5. The Answer is…<br />It is very important to “get-in there” in the beginning stages to capitalize the most out of “customer shifts to on-line”. <br />Online communities are growing by the day. <br />
  6. 6. Is Social Media a Hype?<br />Social Media site visits is ahead of personal email as online activity.<br />Social media visits as numbers are contending with most populated countries in the world. <br />It is not just a hype.<br /><br />
  7. 7. 10 Reasons Why You Should Consider Social Media<br />Your customers were only in market place. Now they are in cyberspace also.<br />Image via Wikipedia<br />
  8. 8. 2/10<br />Potential business through internet is not achieved by a website, but with online social interactions.<br />Image via Wikipedia<br />
  9. 9. 3/10<br />You need to sense and respond not only with products but also sentiments.<br />Image via Wikipedia<br />
  10. 10. 4/10<br />You need to shift from a marketer monologue to customer dialogue.<br />Image via Wikipedia<br />
  11. 11. 5/10<br />First you need to listen to on-going conversations.<br />Image via Wikipedia<br />
  12. 12. 6/10<br />Participation is a must. By participation, I mean real and on-going conversations.<br />Image by Kris Hoet via Flickr<br />
  13. 13. 7/10<br />Customer acquisition alone is not important.<br /> Retaining and satisfying are more important.<br />Image by MatthieuDejardins, eCommerce Activist via Flickr<br />
  14. 14. 8/10<br />Markets are changing faster than your marketing.<br />Image by Brajeshwar via Flickr<br />
  15. 15. 9/10<br />You need to watch quickly changing trends and align business model to it.<br />
  16. 16. 10/10<br />By PR you should mean real relationships with public beyond press releases and pitches to a publication.<br />Image by DoktorSpinn via Flickr<br />
  17. 17. A Precursor to Social Media Strategy<br />Social Media change processes involve changing from one culture to another.<br />When you do new things, you also start thinking in new ways.<br />Its time to take the first steps and start now.<br />
  18. 18. Extension Of Real World Practices To Social Media<br />Content is crucial in customers allowing us to connect with them.<br />In real-world, references work. So do with online communities.<br />People look for help and provide help in real-world. More so with Social Media.<br />
  19. 19. Imagine…<br />Imagine the power of a Computer and an Internet connection and what it can do to your Brand.<br />You can publish Audio, Video, Images and Texts about your Brand for free and get a Global Audience for it. <br />Image via Wikipedia<br />
  20. 20. When to Start?<br />Don’t be Afraid. <br />Don’t Negate. <br />Start and Stay Focused.<br />Take the risk of showing your product to the customers. They may like it.<br />Start Now<br />Image by amirjina via Flickr<br />
  21. 21. Example of Insurance<br />Conservative<br />Legal Roadblocks<br />More Local<br />Traditional ways<br />
  22. 22. Example of Insurance<br />FAQs that are highly repetitive<br />Job of Educating customers. <br />Satisfied customers spread the word.<br />
  23. 23. Where to Start? <br />Start Now, Start Here <br />Express Yourself<br />Content <br />Comments<br />Engagement<br />Connecting to People with Objectives through a Strategy using Technology<br />
  24. 24. e-Patients Example<br />Have you found useful information online as a patient? <br />Have you discussed that information with your Doctor? <br />What had been the experience?<br />
  25. 25. Changes brought by Social Media <br />Acquiring Information<br />Interaction and Questioning <br />Changing habits and decision making. <br />Changes consumption decisions.<br />A big role in the reputation of a Brand <br />Image by br1dotcom via Flickr<br />
  26. 26. Examples of Social Media Tools<br />LinkedIn<br />Facebook<br />Twitter<br />Blogs<br />YouTube<br />SlideShare<br />FlickR<br />
  27. 27. Example of a Social Media Tool : Blog<br />Why Blog? <br />What does it do to your company or brand? <br />How is it different from the old ways?<br />
  28. 28. Blogs Bring Business<br />Blogs are online versions of your materials and media.<br />Blog helps customers to refer, share or use it with others. Customers feel equipped to refer. Since they are online versions, they are searchable(by search engines).<br />Blog brings new visitors who can be potential customers. <br />Visibility. New Business.<br />
  29. 29. 5 Questions Towards A Social Media Strategy<br />What are the objectives?<br /> Towards those objectives, where do we stand today ?<br />What are the tools available that will help us achieve those objectives?<br /> If we use those selected tools, what will be the results and how will it fit the objectives?<br /> What are the barriers towards the whole exercise?<br />
  30. 30. Keep in touch….<br /><br /><br /><br />Twitter: @VaradhKrish<br />LinkedIn:<br />Appointments:<br />