Ida Hakola & Ilona Hiila
•  Founder’s of Finland’s 1st
content strategy agency
Vapa Media
•  Working with the biggest
comp...
Cs Forum Helsinki
•  235 attendees
•  34 speakers
•  4 continents
•  13 countries
•  1 event
Content
strategy is going
tactical
Since 2010 we’ve seen huge
changes in the way people and
companies utilize content.
Content
Everything we do online is based on content
– all interactions with consumers are based on content
Campaigns Digit...
Vision
Target group
definitions
Objectives
Roles
Keywords
Metadata
Content creation
Infoarchitecture
Vision
Target group
definitions
Objectives
Roles
Keywords
Metadata
Content creation
Info architecture
We need to connect t...
Research
Processes &
people
Pilot projects
Implementation
What is interesting
to our customer
Right now?
How can we react
to the discussion
and topics
In our channels?
Research
”Inspiraatiota voi löytää mistä vain! Ennen hain sitä
sisustuslehdistä, mutta nykyään tuntuu että lehdissä jutut
tulevat v...
How can create
realistic content
processes?
How can we utilize
our networks to
create content
– and our brand
Processes & ...
CHECK IT OUT:
WWW.FAZERCAFE.FI
How can we reach
New target
audiences
effectively?
How can we
utilize new
channels?
Pilot projects
What is our role
as a publisher?
How can we design
content that is
Valuable for
our customers?
Implementation
RESEARCHER
CREATIVE DESIGNER
AGGREGATOR & COACH
CONTENT CREATOR
CONTENT STRATEGY,
YEAH!
THANK YOU!
www.vapamedia.fi
@Vapamedia
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
Content Strategy Is Going Tactical
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Content Strategy Is Going Tactical

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Content Strategy Forum Helsinki opening presentation presented by Ida Hakola & Ilona hiila.

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Content Strategy Is Going Tactical

  1. 1. Ida Hakola & Ilona Hiila •  Founder’s of Finland’s 1st content strategy agency Vapa Media •  Working with the biggest companies in Finland •  GOAL: help our clients to connect with their customerS ONLINE •  Authors of ”Strategic hold on the web”– A book about content strategy •  Comment, contact and share your thoughts: @IlonaHiila & @idahakola #csforum13
  2. 2. Cs Forum Helsinki •  235 attendees •  34 speakers •  4 continents •  13 countries •  1 event
  3. 3. Content strategy is going tactical
  4. 4. Since 2010 we’ve seen huge changes in the way people and companies utilize content.
  5. 5. Content Everything we do online is based on content – all interactions with consumers are based on content Campaigns Digital copywriting Articles Videos Product information Contact details Status updates Tweets Photos Forms NewslettersTitles and headings
  6. 6. Vision Target group definitions Objectives Roles Keywords Metadata Content creation Infoarchitecture
  7. 7. Vision Target group definitions Objectives Roles Keywords Metadata Content creation Info architecture We need to connect the “big idea” and the small actions to create tactical content flow.
  8. 8. Research Processes & people Pilot projects Implementation
  9. 9. What is interesting to our customer Right now? How can we react to the discussion and topics In our channels? Research
  10. 10. ”Inspiraatiota voi löytää mistä vain! Ennen hain sitä sisustuslehdistä, mutta nykyään tuntuu että lehdissä jutut tulevat vähän myöhässä verrattuna blogeihin.”
  11. 11. How can create realistic content processes? How can we utilize our networks to create content – and our brand Processes & people
  12. 12. CHECK IT OUT: WWW.FAZERCAFE.FI
  13. 13. How can we reach New target audiences effectively? How can we utilize new channels? Pilot projects
  14. 14. What is our role as a publisher? How can we design content that is Valuable for our customers? Implementation
  15. 15. RESEARCHER CREATIVE DESIGNER AGGREGATOR & COACH CONTENT CREATOR
  16. 16. CONTENT STRATEGY, YEAH!
  17. 17. THANK YOU! www.vapamedia.fi @Vapamedia

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