SEO Statistics: Pitching to New Accounts


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SEO statistics for pitching to new accounts. Understanding why Organic Search Acquisition is vital to websites.

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SEO Statistics: Pitching to New Accounts

  1. 1. SEO stats Pitching to new Accounts
  2. 2. Search engine optimization (SEO) is the process of promoting a website by increasing its visibility in search engines.
  3. 3. 4,000,000,000 searches are made every day. That’s billion. Source: ComScore, Global search Market Growth
  4. 4. 9 out of 10 consumers worldwide use search engines to find information about a brand or product. Source: Harris Interactive, Understanding the Role of the Internet in the Lives of Consumers
  5. 5. 75% of users click on organic results. Source: eConsultancy
  6. 6. 80% of users never go to page 2 of search results. Source: emarketer
  7. 7. 40% of companies said organic search was their most effective means of advertising. Source: Better Business Bureau
  8. 8. The #1 or #2 source of traffic to a product or service worldwide is organic search. Source: Hubspot, State of Inbound Marketing
  9. 9. Source: Hubspot, State of Inbound Marketing 2X to 4X more leads convert to customers from organic search, when compared to paid search or social media.
  10. 10. 75% of marketers experience their greatest channel ROI with organic search. Source: eConsultancy, Email Marketing Industry Census 2013
  11. 11. Source: eConsultancy, Email Marketing Industry Census 2013 4 out of 10 online customers are acquired through organic search, more than any other marketing channel.
  12. 12. Source: eConsultancy, Email Marketing Industry Census 2013 70% of marketers use or will use SEO technology to capitalize on the opportunity in search.
  13. 13. 500 updates on Google search algorithm per year to keep users satisfied. Source: Mozcast
  14. 14. Huge Impact on website visibility in search results and SEO efforts.
  15. 15. Understanding Organic Search Acquisition Workflow
  16. 16. • Website has to rank well for the identified queries. Rank • The search results must compel users to click through to the website. • Understand what users search for through their queries and keywords. Search Page Content SERP Display Conversion • The landing page should be quickly identifiable as relevant to the searcher. • The page should propel the visitor to conversion though effective call to action and UX. Source: Vanessa Fox, Marketing in the Age of Google
  17. 17. @vkovaios