Onsite Social Engagement
Increase Social Signals
Build Authorship & Trust
The Long Tail
Natural Link profiles TECHNICAL
Robots.txt & Sitemaps
360 Campaigns: Conversion Per Channel
FOOD FOR BOTS
In the era of interconnected tech companies,
terms like “Growth Hacking”, “Content Marketing”
and “360 Campaigns” became buzzwords. Organic
Search Acquisition, formerly known as SEO,
evolved into a process encompassing the core
meaning of these terms.
• Website has to rank well for the identified
• The search results must compel users to click
through to the website.
• Understand what users search for through
their queries and keywords.Search
• The landing page should be quickly
identifiable as relevant to the searcher.
• The page should propel the visitor to
conversion though effective call to action
Hacking Secure Search
Sources: Foodforbots, moz, BrightEdge, Unbounce, Vanessa Fox.
More available at: www.foodforbots.com