SteelHouse Advertising Suite

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SteelHouse Direct Response Display Suite

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SteelHouse Advertising Suite

  1. 1. DELIVERING TRUE PERFORMANCE THE STEELHOUSE ADVERTISING SUITE
  2. 2. 2010 AN ADVERTISING SUITE that combines performance and control TO DELIVER W E S TA R T E D I N
  3. 3. THE 1ST & ONLY PLATFORM TO OFFER EVERY ELEMENT OF PERFORMANCE MARKETING IN ONE PLACE MULTI-CHANNEL CAMPAIGN MANAGER CLOUD HOSTED DATA WAREHOUSE
 STEELHOUSE CREATIVE
  4. 4. SUCCESSFUL BRANDS WE’VE MADE HUNDREDS OF OUR CUSTOMER
  5. 5. STEELHOUSE DIFFERENT? WHAT MAKES Built in stunning HTML ads from scratch — No increased CMPs to leverage experience sharing video assets + "feedless" dynamic product display carousel elements available. STEELHOUSE
 CREATIVE We gather first-party data using our Smarter Pixel, allowing marketers to target and unlimited audience segments with relevant offers immediately. REAL  TIME   SEGMENTATION SteelHouse’s proprietary technology allows real time optimization while bidding. We deliver ads to the right audience at the point they are most likely to make a purchase. ADAPTIVE
 AD  SERVER Set campaign priority, escalation, A/B testing, measure the true lift with control groups, and get superior analytics - all in one place. CAMPAIGN   TOOLS Ranked #1 in customer service in ad tech based on our Net Promoter Score. We invest in our team and it shows. DEDICATED   ACCOUNT  TEAM
  6. 6. REAL TIME AUDIENCE ENGINE C A M P A I G N A C T I O N A B L E S E G M E N TAT I O N Create unlimited audience segments based on purchase patterns, device, search terms, location, and more. Real-time access to first-party Behavioral, Geo, and Product data Narrow your parameters by simply moving sliders Target any and all audience with relevant offers immediately Add your CRM list (email and any other custom data)
  7. 7. www.steelhouse.com STEELHOUSE PROSPECTING Look-alike (site behavior) Contextual Targeting 3rd Party Data Vertical Targeting Demographic Audiences Only SteelHouse automatically optimizes your campaign based on channel, tactic, and targeting criteria to create the largest pool of high potential prospects. Attract New Customers Through Multiple Tactics with a Single Campaign
  8. 8. Converting cart  abandoners  is  just  the  tip  of  the  iceberg. STEELHOUSE RETARGETING Increase brand awareness, make product recommendations, close the first sale, drive more site traffic, and get your customers to keep coming back for more. VISITOR LEAVES WEBSITE BRAND NEW /CLOTHING / ACCESSORIES SEES A RETARGETING AD & RETURNS MAKES A PURCHASE BRAND NEW /CLOTHING / ACCESSORIES
  9. 9. CREATIVE www.steelhouse.com One-stop creative shop that empowers marketers, designer, and creative developers to create, customize, and launch beautiful campaigns in minutes. Build polished creatives from scratch and apply them to campaigns in minutes Choose from hundreds of professionally-designed creatives to customize Includes Getty Images & YouTube integrations Optimized for all skill levels, no design experience or coding required A groundbreaking, interactive ad designer with full integration into the SteelHouse Advertising Suite. CREATIVE LIBRARY + AD BUILDER STEELHOUSE
  10. 10. -VS-Display more relevant product results in your ads based on behavior, product category, and user location - all without having to set up a product feed. PRODUCT RECOMMENDATIONS DYNAMIC Other vendors can only show products based on ”most viewed.” SteelHouse can show recommendations based on last-viewed product, category, and user location for more relevant results.
  11. 11. Customers who have run campaigns with Facebook Dynamic Retargeting have seen huge gains toward their goals. FACEBOOK DYNAMIC RETARGETING OUTPERFORM THE COMPETITION CASE STUDY #1 ROAS CPA Up 289% Down 55% CASE STUDY #2 CASE STUDY #3 CASE STUDY #4 ROAS CPA Up 277% Down 75% ROAS CPA Up 94% Down 40% ROAS CPA Up 550% Down 83%
  12. 12. YOUR INVENTORY INCREASING A SINGLE NETWORK IS NOT ENOUGH • SteelHouse is an aggregate of all top ad networks and exchanges • Access to every major exchange and SSP including the Facebook Exchange (FBX) and News Feed • Highest  QPS  (3  million)  in  the  industry to win more bids • Largest publisher marketplace providing direct access to thousands of unique contracts and publishers • Scale in 150+ countries 1 141312 11 10 9 8 7 6 5 4 3 2 14 Double Clickby Google Appnexus OpenX PubMatic Rubicon Project Facebook Exchanged INDEX Exchange Pulsepoint Yahoo!Ad Exchange Switch marketplaceby Adtech Sovrn Technorati Other* 1 2 3 4 5 6 7 8 9 10 11 12 13 *Admeta | Adscale | Adskom | Beanstock | Media | CCI Centro Exchange | Falk Real | Time | GumGum | Improve Digital | Xaxis Marketplace | Zedo
  13. 13. GREAT ADS NEED TO WORK ACROSS ALL PLATFORMS & DEVICES A2 Ads work the same way in any browser A2 Ads work everywhere. iPhones, iPads, Android, Mac, Windows, and all other devices A2 Ads adhere and comply with IAB standards
  14. 14. For Performance Karuna Johnson Regional Director of Enterprise Sales P: 424.543.3815 M: 424.353.1010 E: kjohnson@steelhouse.com

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