Zen copywriting before you write

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Zen Copywriting- Before You Write. Copywriting is an art and a science, but before you start on that headline.. make sure you develop this critical element.

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Zen copywriting before you write

  1. 1. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  2. 2. Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact. That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  3. 3. Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product? Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  4. 4. We’re about to answer all those questions and more. You don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  5. 5. Who Am I And Why Should You Listen To Me? My name is Vanessa Blais. I’m a mom, wife, and multi-business entrepreneur. In the past 15 years I’ve owned a real estate investment business, a hauling company, and an online marketing business. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  6. 6. In 1999 I started a real estate investment business, in which I bought and sold over $5M in single family homes in just 6 years. Approximately 85% of our sales were generated via direct mail marketing campaigns. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  7. 7. In 2006 I started the hauling company as a side business to my real estate investing company. Approximately 65% of our revenue came from classified advertising in newspapers, business cards to a targeted audience of real estate investors, and flyers to home improvement stores (tile, carpet, windows,) who didn’t have their ‘own-in house’ delivery systems. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  8. 8. In 2007 I started my online marketing business as a freelancer writer and copywriter. I created products and wrote the sales copy for a few dozen clients. 6 of those sales letters were awarded WSO of the Day and JV Zoo Pick of the Day awards. I created over 20 of my own products, and wrote the sales copy for them as well. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  9. 9. I also maintain an email list of around 700 subscribers, with who I share information and promotions for other products that I think will be a good fit for them. My last promotion had a 5% Open Rate, a 3% click-through rate, and $2.00 EPC’s. I cut my teeth on direct mail, and have been writing profitable copy ever since. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  10. 10. In 2011, I decided to focus on Blogging. I stopped writing copy and creating products and now I only write for established clients. Vanessa Blais presents… Zen Copywriting Before You Write…
  11. 11. I was asked by a long time client what I could do to help out her coaching students who need to write sales copy for their products... And that is this course. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  12. 12. Here’s What You’ll Get In This Course:  New Lessons Every Monday  Homework Assignments  Live Q & A Webinars Hosted Via Google + Hangouts, every Tuesday at 11:00 a.m. EST. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  13. 13. PLUS… I’ve set up a Facebook Group for you so you can network and brainstorm… https://www.facebook.com/groups/zencopywriting/ And A Google Plus Community… where you can access all of the course content https://plus.google.com/u/0/communities/109470523641225351610 Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610 Vanessa Blais presents… Zen Copywriting Before You Write…
  14. 14. Step # 1 The USP! Your USP is Your “Unique Selling Point” Your USP is what makes YOU and (or) YOUR Product – Better- Than Your Competitor’s Products.. It’s why your prospects should buy from you, instead of your competitors. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  15. 15. So, How Do You Find Your USP? Read Reviews! Amazon- www.amazon.com is my favorite starting point. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  16. 16. Every product listing page on Amazon has a spot for ‘Reviews.’ I go to the book section and search for books on my topic, then I scroll down to the Reviews section, and I read through the reviews. *If there are a lot of reviews, I sort them by the lowest stars and start with those. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  17. 17. What I’m looking for are “Complaints”… I take note of each complaint, and how many times I see it. Next, I evaluate the #1 most common complaint, and I determine if my product does, or can, solve it. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  18. 18. If my product does, or can, solve this problem… then that solution becomes my main USP. Next I take a look at the other complaints, again, choosing the most common ones, and if my product does or can solve them, they become secondary USP’s. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  19. 19. *Note: Developing the USP is something that should be done before the product is even developed… But if you skipped that critical step while developing and creating your product, you can always go back and add it in. A great product delivers what others fail to provide and your sales letters must promise that! Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  20. 20. Homework Assignment #1: Develop Your USP. 1. Find Competitor’s Products 2. Read Reviews Of Competitors Products 3. List Complaints About Competitors Products and keep track of how many times the same complaint keeps popping up 4. Find the most common complaint that your product can or does solve, and write out your USP Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  21. 21. Homework Assignment #2: Mind mapping is the presentation of a collection of ideas, concepts, or words that all relate to some type of central understanding. When it comes to applying thisapproach to the flow of your sales copy, mind mapping can provide some interesting and unique ways to identify benefits of your product that will attract the right consumer market. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  22. 22. Homework Assignment #2: 1. Identify your USP. In this case, that would be your product offering. This will serve as the point of destination that all other attributes will map back to. Keeping your product as the central focus will make it harder to drift during the course of identifying elements for your sales copy. 2. Use single word designations to identify the main functions of your products. This broadens on the central theme, but is still vague enough to allow for more investigation. 3. Take it one level deeper. Within the context of those broad themes or ideas, provide examples of how your product benefits work. For instance, if you are selling a carpet cleaner, one broad theme may be the deep foam action. Drilling a little deeper, you can also note the foam lifts dirt easily from both carpet and furniture upholstery. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610
  23. 23. Register For The Live Q & A Webinar… “Discover The 5 Simple Steps To Writing High Converting Sales Letters” CLICK HERE TO REGISTER NOW Vanessa Blais presents… Zen Copywriting Before You Write…

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