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  1. 1. Presented to: Ms. Sukhbir Kaur Presented By: Vandana(843) Reema(829) MBA 2nd sem
  2. 2. OBJECTIVES1. Intoduction of sampling2. Understand sampling terms3. Types of sampling design4. Sampling process5. Advantages and disadvantages of sampling
  3. 3. In simple words, sampling consists of obtaininginformation from a portion of a larger group or anuniverse. Elements are selected in a manner thatthey yield almost all information about the wholeuniverse, if and when selected according to somescientific principles and procedures.
  4. 4. Sampling Terminology Population or universe Census Sample Sample unit Sample size
  5. 5. POPULATION The entire aggregation of items from which samples can be drawn is known as a population. In sampling, the population may refer to the units, from which the sample is drawn. A population of interest may be the universe of nations or cities. This is one of the first things the analyst needs to define properly while conducting a business research. Therefore, population, contrary to its general notion as a nation’s entire population has a much broader meaning in sampling. “N” represents the size of the population.
  6. 6. CENSUSA complete study of all the elements present in the population is known as a census. The general notion that a census generates more accurate data than sampling is not always true. The national population census is an example of census survey
  7. 7. SAMPLE A Sample is a selection of units from the entire group called the population or universe of interest. It is Subset of a larger population
  8. 8. SAMPLE UNIT A sampling unit is a basic unit that contains a single element or a group of elements of the population to be sampled.SAMPLE SIZE• Number of sample unit in a sample is the size of sample
  11. 11. NON-PROBABILITY SAMPLING The probability of any particular member being chosen for the sample is unknown
  12. 12. CONVENIENCE SAMPLING The sampling procedure of obtaining the people or units that are most conveniently available Accidental sampling is a type of nonprobability sampling which involves the sample being drawn from that part of the population which is close to hand
  13. 13. QUOTA SAMPLING in quota sampling, the population is first segmented into mutually exclusive In quota sampling the selection of the sample is non-random sub-groups In the quota sampling the interviewers are instructed to interview a specified no of persons from each category. In studying peoples status, living conditions, preference, opinions, attitudes, etc
  14. 14. JUDGEMENT SAMPLING Samples in which the selection criteria are based on personal judgment that the element is representative of the population under study.  Example:-- In test marketing, a judgement is made as to which cities would constitute the best ones for testing the marketability of a new product.
  15. 15. SNOWBALL SAMPLING samples in which selection of additional respondents is based on referrals from the initial respondents Initial respondents are selected by probability methods Additional respondents are obtained from information provided by the initial respondents
  16. 16. PROBABILITY SAMPLING Every member of the population has a known, non-zero probability of being selected
  17. 17. Simple random samplingRandom sampling mean, the arrangement of conditions in such a manner that every item of the whole universe from which we are to select the sample shall have the same chance of being selected as any other item.Among all the probability sampling procedures random sampling is the most basic and least complicated.
  18. 18. Systematic sampling1. Prepare a list of all the elements in the universe and number them. This list can be according to alphabetical order, as in records etc.2. Then from the list, every third/every 8th / or any other number in the like manner can be selected.For this method, population needs to be homogeneous. This method is frequently used, because it is simple, direct and inexpensive. Also known as patterned, serial or chain sampling.
  19. 19. Stratified sampling When the population is divided into different stratas or groups and then samples are selected from each stratum by simple random sampling procedure, we call it as stratified random sampling
  20. 20. Types of Stratified Sampling Disproportionate stratified sampling: Also known as ‘equal size stratified sampling’. In this method an equal no. of cases are selected from each stratum, irrespective of the size of the stratum in the universe. Proportionate stratified sampling: Here the cases are drawn from each stratum in the same proportion as they occur in the universe. Therefore, in this method the no. of samples to be drawn varies from stratum to stratum according to their size.
  21. 21. Cluster Sampling The whole population is divided in small clusters it may be according to location. Then clusters are selected in sample The purpose of cluster sampling is to sample economically while retaining the characteristics of a probability sample. The primary sampling unit is no longer the individual element in the population The primary sampling unit is a larger cluster of elements located in proximity to one another
  22. 22. SAMPLING PROCESS Defining the target population. Specifying the sampling frame. Specifying the sampling unit. Selection of the sampling method. Determination of sample size. Specifying the sampling plan. Selecting the sample.
  23. 23. Advantages of sampling Helps to collect vital information more quickly and it helps to make estimates of the characteristics of the total population in a shorter time Sampling cuts costs. Much of time and money is saved at each stage of research Sampling techniques often increases the accuracy of the data. With small samples it become easier to check the accuracy of the data. From the administrative point of view also sampling become easier – problem of hiring the staff, task of training and supervising will become easier
  24. 24. Disadvantages of sampling Sampling is not flexible in a situation where knowledge about each unit is needed. E.g. estimation of national income for the current year. Reliability of information depends upon the representativeness of the sample of the total population Most of the sampling techniques require the service of a sampling experts or statisticians.