This presentation is an extract of the presentation made for the marketing & communication department of Antwerp. The original presentation was given in Dutch during their internal customer day on November 25, 2008, by Paul Van Lil (www.VanLil.be).
The Key to Loyalty
the key to loyalty Presentation made for the city of Antwerp November 2008 Paul Van Lil www.VanLil.be
Lifecycle of the citizen Value of the citizen during the lifecycle lifecycle of the citizen
acknowledgements Malta Euro coins Meliticus - Flickr The weakest link Darwin Bell - Flickr Hotel Kamp Desktop Globalist360 - Flickr Eiko’s credit card Eikootje - Flickr Holding hands Casey Keith - Flickr A face in the crowd P. Van Allen - Flickr morpace .com Stoffel’s place http://kristofvds.wordpress.com/2007/08/28/ Life and its little pleasures http://claudiaschiepers.typepad.com/claudias_blog/reclame/ Day34 - 02.03.08 On the bandwagon - Flickr Connected people bratan - Flickr Browser and OS stats for July 2008 Brian - Cybernetnews Under construction II Miss waterlau - Flickr Bridal party Trickster shot Kelvin Ong - Flickr Dueling Bandwagons Eric Kilby - Flickr Cellphone man gringogidget - Flickr Time Out Two three nine - Flickr Valentijn – Zot van A Stad Antwerpen - Flickr Cathy F. Frederick - Flickr photographe de mariage à montreal Seby - Flickr www.trust-emun.org Christians, Jews, and Muslims bond during some enriching downtime at a multi-faith conference in Petra, Jordan. Radical Mobilis Teemu Arina - Slideshare.net The conversation prism Brian Solis http://www.briansolis.com/ Speaker's Corner, Hyde Park Pixelsnap - Flickr HZZ David Brussee - Flickr 1to1 touch point mapping Gertjan Keg Carlson Marketing Group Complain Rucsi - Flickr Een tevreden bezoeker Basgoodpeople - Flickr Street spirit Abre/tus/ojos - Flickr Pierre shows the way to success Bart Azare - Flickr Compass rose Harper Wray - Flickr London Speaker Corner Rüdis Fotos - Flickr Roatan Janusz I - Flickr The Florida Keys Key West Baseball - Flickr
special thanks to Richard Rosen who brings brand and direct together through his Brand Interactive Model
Paul Van Lil www.VanLil.be [email_address] www.linkedin.com/in/paulvanlil