DAY 19.00 Presentation of participants9.30 Presentation of Finland9.45 Flash presentation of TA + visualisation exercise10.15 Break10.30 Team Academy now and in the future – our learning stories11.45 Learning Cafe – Learning Contracts12.45 Lunch13.45 Wake up14.00 Learning tools of TA15.00 Break15.15 Applying the learning tools of TA in different environments - practice16.15 Motorola of the first day
Finnish people-SISU - perseverance and stubbornness-honest-working moral is high-bitter, envious and melancholic-“Doing together” attitude in many smalltowns-Finnish-Swedish tight community-innovations and technologies highlyvalued-nature is important-international-well educated-reflections before actions-humble
Land and Population-population 5.325 million-languages Finnish 91.51%, Swedish5.49%, Lappish 0.03%, Russian 0.80%,other 2.17%-religion Lutheran 82.5%, Orthodox1.1%, other 1.1% (15.1% have noreligious affiliation)-a parliamentary democracy-president is Ms. Tarja Halonen-parliament with 200 members andgovernment with 20 ministerial posts
History-1155 Finland becomes part of theSwedish realm-1809 Finland is handed over to Russiaby Sweden and becomes a partlyautonomous Grand Duchy under theRussian Emperor-1917 Finlands declaration ofindependence on December 6, 1917-1919 The present constitution isadopted and Finland becomes a republic-1955 Finland joins the United Nations-1995 Finland becomes a member of theEuropean Union-2002 Euro banknotes and coins entercirculation
Infrastructure-mobile phones: over 100 percent; over6.4 million subscribers-internet: more than 75 percent of Finnsuse internet regularly or occasionally; forthose under the age of 40, the figure is100 percent.
Economy-unemployment rate 7,6% in February2009 (6,4% in February 2008)-main industrial products: Paper andboard, electronics and metal products,chemical products Main origins of Finland’s Main destinations of import in 2008 Finland’s export in 2008Country of Share Change Destination Share Changeorigin % % % %Russia 16,3 +21 Russia 11,6 +13Germany 14 +3 Sweden 10 -7Sweden 9,9 +5 Germany 10 -8China 7,0 -2 USA 6,3 -1UK 4,1 -11 UK 5,5 -6Netherlands 4,2 -4 Netherlands 5,1 -8USA 3,0 -8 France 3,5 -2
The Crisis-weak demand in export markets asharp decline in industrial output-in 2009 the Finnish economy isexpected to shrink for the first timesince 1993 (predict contraction of theGDP by 5% this year)-Prediction unemployment rate 9% bythe end of the year 2009
Beating the Crisis-a positive entrepreneurial attitude supportive social security system and increasing funding for research and product development business coaching center a new support program for artist entrepreneurs-innovation strategies, both at nationaland organizational level-Finnish education system is among thebest ones in the world. New innovationsare introduced also at this field, forexample Team Academy and AaltoUniversity (combining art, business andtechnology)-combination of H & T (Human &Technology) technology
Team Academy now and in the futureOur learning stories
” Would you like totrave l aro und the wo rldand learn some marke ting aside?” -Johannes Partanen 19.1.1993-
FACTS• A special unit for entrepreneurship in Jyväskylä University of Applied Sciences• 210 credits, 3,5 years• BBA and adult training programs• ~190 team entrepreneurs in 11 team companies• ~200 adult learners• Entrepreneurship rate approx. 30 %• Annual budget 0,5 mil. € payed by Ministry of Education• The total turnover of the team companies ~1,2 mil. € (2008)• Teams are mainly focusing to marketing, events and team coaching
1. year Team• Changing of mental models• Building the team• Starting a company• Customers and first projects• Friend leadership (flat organization)• Choosing wheter to stay or leave• Coaching – strong support and guidancefor the team
2. Learning• Continuous experiments and staying onuncomfort zone• Financial investment on learning &specialization• Learning contract – finding the focus• Theory and Rocket Model• Training sessions – forum forcrystallizing the knowledge• Fusions between the Team Companies• Coaching – observes and is equal withteam entrepreneurs
3. Business• Learning relationship with customers• Team in its full potential, the biggestrevenues• Improve your strenghts andcompetences• Vision coming true – trip around theworld!• Coaching – external businessconsultant, gives support forspesialization
Life after Team Academy• Continuing with one’s team• Creating a new company• Get employed into your network• Coach – business partner & customer
INDIVIDUAL LEARNING TOOLS• Learning contract• Training diary• Books and essays• Projects• Motorola -reports• Reflection papers• Portfolio• Belbin team role test• Leadership challenges• Competence programs (leadership, marketing, coaching, innovation) COMMUNITY LEARNING TOOLS• Competence programs (leadership, marketing, coaching, innovation)• Dialogue training sessions• Birthgiving sessions• Rocket Model and evaluation• Forums• Community events (Houston calls, Rocket days, Torture days)• Cross-fertilization• Belbin team role test• Informal sharing of knowledge• Friend leadership
COMMUNITY LEARNING TOOLS• Competence programs (leadership, marketing, coaching, innovation)• Dialogue training sessions• Birthgiving sessions• Rocket Model and evaluation• Forums• Community events (Houston calls, Rocket days, Torture days)• Cross-fertilization• Belbin team role test• Informal sharing of knowledge• Friend leadership
Work in small groups Choose 4 tools you find the mostinteresting. How can you use them in your environment?
MOTOROLA1. What went well?2. What didn’t go that well?3. What did I learn?4. What should be changed fortomorrow?
DAY 2- Singing practice by Andréa- Check-in, thumbs barometry- Zombies vs Entrepreneurs- Break- Leading Thoughts leading the organization Lunch- Interactive Rocket Model session- Break- Learning Contract update- Deciding and choosing workshops- Feedback motorola
Workshop in small groups• Are we living a life of living deads’ – are we acting like zombies?• What are the zombies in our working places?• You have to know your zombie in order to get rid of it – give a form to the zombies you see in your organization!Use paper, scissors, newspapers, glue,colors... Why not your body?
Next stepForget about zombies! Leave thembehind, destroy them... and transformthem into a living people again.Are there some leading thoughts thatcould be created for killing the zombieattitude from the organization?How does this new living person looklike?
LEADING THOUGHTSTeam Academy has strong LeadingThoughtsEach individual and each team takes partof creation process of Leading Thoughtstwo times a yearLeading Thoughts help leading theorganization towards the visionLeading Thoughts are the base of flatorganizational culture in Team AcademyTool for team discipline
LEADING THOUGHTSWorkshopWhat kind of Leading Thoughts related toeducation can be designed around theorganization’s mission?Tool for creating inspiring leadingHit Mr.:1. Challenge the process2. Inspire the shared vision3. Enable others to act4. Model the Way5. Encourage the heartJ. Kouzes, B. Posner – The Leadership Challenge
• Team Academy’s curriculum• Coach’s tool + team management’s tool• Measures quality and skills learned• Tool for guiding personal proactivity• Plan for entrepreneurs who want to develop their business (use a model of business plan)
Measured indicators in RM• Measured indicators in Quality 47 Balanced scorecard• Annual net trunover of the team company• Annual turnover of the team company per member• The average of bookpoints in a team company• The number of innovation books read (by each member individually)• Number of customer visits done (since the beginning)• Number of offers done for the customers (since the beginning)• Number of accepted offers (since the beginning)• Number of projects done (and quality of projects checked, A 10 000 euros or more, B 5000 euros or more, C 1000 euros or more turnover)• Number of customers calculated (and quality of customer relationships checked, A, B C…)• Turnover created by new products and concepts (since the beginning)• Number of birthgiving sessions done for the customers (add motorola reports)• Number of practiced and used creativity methods (add descriptions of all and motorolas of the results)• The marketing plan of the team company• The marketing materials of the team company• Team Company’s plan for the trip around the world – and calculation for how much more money is needed for achieving that goal.• Each team company can innovate more indicators to present – and all this information can be collected for team company’s portfolio
Arrange following plates to RocketModel. Try to think the order fromPedagogical point of view!• Offerings• Brand management• Company’s learning• Deep customer relationships• Leadership• Innovation• Individual’s learning• Creating leading thoughts• Potential customers• Community’s learning• Knowledge management• Customers and marketing
Individual Learning Process Intellectual Capital Entrepreneurship Portfolio Dialogue Ideas Learning Learning Diary Contract Applying Books and theory into reading plans practise Essays Learning by Doing
Individual Learning Process, 2 points • We have a habit and continuous process of updating The Learning Contracts twice a year. • Learning Contracts of every teampreneur can be found from Intranet updated. • Reading plans are made and followed. We know how to implement theory from books. • We have a common habit of keeping training diary both in excel for calculating hours and in notebook for writing ideas. • Portfolio is updated. • Every team member has read 80 book points. ”Honestly we can say that we are able to apply theory into practice. We have a lot of evidence that we have implemented theory into practice.”
Company Network The culture of whole house Own team entrepreneur community Dialogue Changing of experiences Team about different company’s business learning thoughts and contract ideas Working Business through and model of own with one’s team team company company Learning by Doing
Community Network Co-production with the customer Training in innovative knowledge community Dialogue Ideas Dialogue Giving Birth sessions to new knowledge Report new innovations Actualization Systemisated with the new customer knowledge from the dialogue Learning by Doing
Innovation 2 pointsWe can crystallize our thoughts and ideasleand into trials.We have continuously going on 10experiments.We have made one innovation in the areaof service concepts or products.Created concepts have brought us at least3500 euros profit.Every team member has read 5innovation books.
Brand management Brand envelop Leading Thoughts Brand code Dialogue What does What are we our brand thinking of symbolize? ourselves? (Social (Psychological dimension) dimension) What is the For what are benefit for we fighting our for? customer? (Ethical (Functional dimension) dimension) Learning by Doing
Brand management 3 pointsWe actively lead the brand of TeamAcademy in the events and atcustomers environments inFinland and outside of Finland.All of our marketing material issupporting the image of TA as wellas our own company. (In ourcompany we show that we are fromThe Team Academy)
Offerings Life long relationship with customer Learning relationship Communication Dialogue Creation of common area Designing with a offer together customer with a client (understanding (client the offer dialogue) together)) Co-creation with a customer in Value different creation for environments customers and/or channels Learning by Doing
The Process of Potential Customers Customer Potential Co-creation with Customers Benchlearning Visits to cusomers and Creating their Motorola companies Organizing Theory on visits and creating sending customer Motorolas tribes
The Process of Customers andMarketing Shared Vision Life-Long Customer Relationship Brand What is your Dialogue with main customers message? Creation of Using variety of best communication marketing channels methods
Marketing process 1 pointWe share the message of TA in all outmarketing information.We have made a campaign for 20 potentialcustomers.We have made 10 offers and done 5 customerprojects.We have business cards and we have done ourfirst brochyre.
The Process of Customer Relationship Increasing customer capital through ecogenesis Life-Long Customer Relationship Trust Creating learning Inspiring cotract stories with customer Taking Co- customer creation into the with design customers process
Deep customer relationships 3 points We are part of the brand of our customer and create continuously added value. We know how to leave the heritage of projects for the next generations and we have already given away two projects. We have co-production and continuous invoicing relation with 5 customers.
Learning Contract Update• Did you change your mental modelsduring these days?• Did you expand your thinking in thesedays and have some new goals now?• Did you already reach some of yourgoals from the previously done learningcontract? In case you did, make somenew ones!
LEARNING CONTRACTby Ian CunninghamWHERE HAVE I BEEN, WHAT HAVE I DONE? • My backgroundWHERE AM I NOW? • What are my skills and characters? • What kind of person am I?WHAT DO I WANT TO ACHIEVE? • What kind of person I want to become? • What kind of skills I want to achieve?HOW CAN I DO IT? • What kind of learning programs I will use? • Which processes I will go through?HOW DO I KNOW THAT I HAVE ACHIEVED ALLTHIS? • How do I estimate my learning? • What kind of measures I will need to estimate my progress?
Feedback motorola• What went well?• What went poorly?• What did I learn and what more do I want to learn?• What has to be changed for tomorrow?
Proposals for workshop themes- Corporate applications- Creating Leading Thoughts- Leadership- Innovation- Team- Learning (company, communityand individual- Learning tools in practise- How to stimulate entrepreneurship- How to implement Team Academymodel, from where to start?- Rocket Model- Coaching