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Valtech - Adobe - Résultats du Baromètre Digital Marketing 2013

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Résultats du Baromètre du Marketing Digital 2013

Valtech et Adobe mettent à jour la grande enquête pour analyser la nature des investissements dans le Digital.

Suite à la première édition lancée en Juin 2012, le questionnaire de l'enquète a été adressé à plus de 10.000 Directeurs et Responsables Marketing d'entreprises pour les aider à mieux cerner leurs enjeux dans le Digitalsur les thèmes suivants: 

• SEM, SEO, Display, Réseaux sociaux....Quels sont les leviers à privilégier pour optimiser vos campagnes digitales ?
• Comment améliorer votre taux de conversion et optimiser votre budget marketing ?
• Quelle stratégie de fidélisation mettre en place à l'heure de la relation client multicanal ?
• Quelles seront les évolutions principales de cette année 2013 ?

Pascal Malotti
Directeur Pôle Conseil, Valtech
pascal.malotti@valtech.fr

Valtech
103 rue de Grenelle
75 007 Paris
info@valtech.fr
+33 1 76 21 15 00
valtech.fr

Published in: Technology
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Valtech - Adobe - Résultats du Baromètre Digital Marketing 2013

  1. 1. Baromètre duMarketing Digital 2013 26 Février 2013
  2. 2. BienvenuePierre CasanovaDirecteur Général Adobe FranceDirecteur Région Adobe SouthWest
  3. 3. 1. Table Ronde : Analyse des résultats du Baromètre Digital 20132. Mythes et Légendes du Digital Marketing3. Tirage au sort et remise d’un terminal mobile
  4. 4. IntroductionLes participants à la table ronde
  5. 5. Introduction SFR Thibault Gossé Digital Marketing & CRM Manager Crédit Agricole Cheuvreux Thomas Jorion Analyste Digital Marketing Un acteur leader de l’Assurance Marketing Manager 5
  6. 6. Résultats du Baromètre Animateur Pascal Malotti
  7. 7. Préambule Un panel toujours aussi représentatifpour donner du sens aux résultats que nous allons commenter… Merci ! 7
  8. 8. !Introduction
  9. 9. Le digital dans la transformation de l’entreprise ?Adobe Confidential – Do not distribute.
  10. 10. Le digital dans la transformation de l’entreprise ?Adobe Confidential – Do not distribute.
  11. 11. Le digital dans la transformation de l’entreprise ?
  12. 12. Acquisition 12
  13. 13. Quelles priorités dans vos leviers d’acquisition ?
  14. 14. Quelles priorités dans vos leviers d’acquisition ? Des évolutions en cours… 14
  15. 15. Quelles priorités dans vos leviers d’acquisition ?
  16. 16. Conversion
  17. 17. Qu’est-ce qu’une conversion type pour une marque ? 17
  18. 18. Quels freins à la conversion ? 18
  19. 19. Fidélisation
  20. 20. La fidélisation est-il un enjeu de CRM pour votre marque ?
  21. 21. Le online est-il important pour votre stratégie CRM ? 21
  22. 22. Quel programme de fidélisation ? 22
  23. 23. Conclusion
  24. 24. A venir en 2013 Des prédictions pour 2013 ? 24
  25. 25. Valtech en quelques mots Agence de marketing digital
  26. 26. Notre mission We are a new breed of digital marketing & technology agency Hello, we are Valtech.
  27. 27. Une présence internationale Swede UK Denmark n Germany USA France Turkey Korea Middle East India Asia Pac Brazi l 15 offices, 8 countries, 3 continents.. 100+ International Digital 1400 people, One agile organization. Projects delivered.
  28. 28. Une vision intégrée des projets Projet Agile Strategy-Design-Creation-Architecture-Development-Integration-Testing-Roll-out-Support-Optimisation
  29. 29. Notre différence
  30. 30. Ce que nous pouvons faire pour vous CREATE TRANSFORM BUILD Ré-inventer l’expérience Transformer le business Développer les services de marque et la façon d’opérer et les plateformes digitales intégrées au SI
  31. 31. Ils nous font confiance 31
  32. 32. Nous contacter!Pascal MalottiDirecteur Pôle Conseil, Valtechpascal.malotti@valtech.frValtech103 rue de Grenelle75 007 Paris info@valtech.fr+33 1 76 21 15 00valtech.fr 32

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