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Valgen Analytics for Marketing


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We help Marketing deliver value, strategy and ROI while being aligned with Sales. Find out how.

Published in: Business
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Valgen Analytics for Marketing

  1. 1. Marketing and Sales Shared Success Reduce 15% of lead gen cost while We help Marketing deliver improving conversion. value, strategy and ROI Here’s how marketing and sales teams at one while being aligned with Sales company benefitted: “Valgen delivered 70% fewer duplicates while improving lead conversion by 40%. Marketing originally brought From leads ... to insights ... to campaigns ... to sales reps ... to revenue! Valgen to the table. Our partnership resulted in cost Marketing Salessavings and revenue increase for our sales operations.” - Dave Brown, VP of Inside Sales, Enhance Prospect and Customer Value Fleetmatics • Lead generation and lead nurturing for higher conversion across the pipeline “We use deal-level analytics • Customer lifetime value through improved cross-sell, product penetration and customer retention to figure expected revenue. • Reps recommend right product to right customer at the right Working with sales, we time determine leads needed to achieve monthly goals. We Implement Marketing Strategy Aligned with Sales Opsthen build niche campaigns so • Customer segmentation relevant to the sales organization reps can close opportunities • Campaign management, predictive modeling and marketing that they otherwise might not analytics have pursued.” • Integrated within Salesforce CRM - Brad Bedoe, Director of Marketing, Fleetmatics Demonstrate Accountability for Performance • Unbiased measurement and ROI of marketing spend • What’s working, what’s not working and what to improve Visit us at