Food direct sales frommanufacturer to consumerwww.FERMOVOZ.ru05.01.2013
Fermovoz.ruThe basic ideaDirect food sales from small (individual) merchants(suppliers) to small (individual) consumers basedon IT vending technology innovations systemsusing new and original IT technologies andcombination of the smart house with Internet saleand resonant periodic consumers demandgeneration for separate products formation.
Fermovoz.ruThe basic idea 1+RefrigeratorPostamatwww.keba.com= Coolpost
Fermovoz.ruThe basic idea 2+Container forvegetable, fruitsPostamatwww.keba.com=Ventpost
The goal – integration ofSmart house (innovative IT vending solutions);Smart shop (periodic resonant demand generation);High quality products.
• Whether there is in general a Moscowinhabitants demand for suggested service (directsales of principal kinds of farmer production fromnearby regions)? The answer is Yes• A choice of optimum goods assortment? Fortoday it is 10-15 principal kinds of vegetable anddairy production (a potato, carrots, an onions, abeet, milk, cottage cheese, sour cream …).• What percent of tested cluster inhabitants willregularly use the project in buying of principalkinds of agricultural production? The answer fortoday is 10-20 % on different kinds of production
The current project state• In 2011-2012 the pilot project is passing test on theapartment houses cluster in Moscow and smallmerchants from the Tula, Lipetsk and Kaluga regions• The cooperative division of consumer society “The Unionof RAS workers” was settled for food delivery service• During test stage the idea had a great change anddevelopment.• Application of innovative solutions in vending field willallow us to expand goods assortment, will improve itssafety and will give the chance to realize sales in otherkinds of products (ready dinners, a pizza, medicines …)under the similar scheme and will help essentially toincrease the sales turnover.