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The Transformative Power of
Passive Blood Pressure Monitoring
Market Research Study
November 2020
© 2020 Valencell Inc.
© 2020 Valencell, Inchttps://valencell.com/patents/
Survey Background & Overview
1 Billion
people have high blood
pressure...
© 2020 Valencell, Inchttps://valencell.com/patents/
People aren’t measuring enough today, but would
measure more if they c...
© 2020 Valencell, Inchttps://valencell.com/patents/
Trending is of more interest than
specific measurements
45%
33%
19%
3%...
© 2020 Valencell, Inchttps://valencell.com/patents/
Finger Clips and Watches are Preferred Form Factors
for Passive Blood ...
© 2020 Valencell, Inchttps://valencell.com/patents/
Numerous comorbidities impact
hypertension management
2%
27%
42%
4% 5%...
© 2020 Valencell, Inchttps://valencell.com/patents/
People would like to measure BP in situations they
currently can’t or ...
© 2020 Valencell, Inchttps://valencell.com/patents/
Most people measure BP themselves, but that can
introduce issues in me...
© 2020 Valencell, Inchttps://valencell.com/patents/
About the research
In November 2020, Valencell surveyed 787 people wit...
© 2020 Valencell, Inchttps://valencell.com/patents/
Conclusions
1 Billion
people have high blood
pressure worldwide1
Nearl...
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Blood pressure market research study - November 2020

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In November 2020, Valencell conducted a research study on people with hypertension to understand the personal impact of managing the disease every day and the potential for digital health solutions to improve hypertension management. 

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Blood pressure market research study - November 2020

  1. 1. The Transformative Power of Passive Blood Pressure Monitoring Market Research Study November 2020 © 2020 Valencell Inc.
  2. 2. © 2020 Valencell, Inchttps://valencell.com/patents/ Survey Background & Overview 1 Billion people have high blood pressure worldwide1 Nearly half of US adults (108M) have high blood pressure 1 in 5 adults with high blood pressure is unaware of it.2 1 World Health Organization - https://www.who.int/news-room/fact-sheets/detail/hypertension 2 Centers for Disease Control - https://pubmed.ncbi.nlm.nih.gov/27855138/ Hypertension is a massive global health issue Valencell wanted to understand the personal impact of managing hypertension every day, so we went directly to people with hypertension to get their input In November 2020, Valencell surveyed over 750 people with hypertension to understand how they manage the disease and how to improve that experience
  3. 3. © 2020 Valencell, Inchttps://valencell.com/patents/ People aren’t measuring enough today, but would measure more if they could measure passively 4% 11% 18% 31% 31% 6% Multiple times per day Once daily A few times per week A few times per month A few times per year Other (please specify) 0% 5% 10% 15% 20% 25% 30% 35% How often do you measure your blood pressure? 35% 41% 20% 1% 0% 3% Much more More About the same Less Much less Other (please specify) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% If you could measure your blood pressure passively in your devices of choice, how often would you measure your BP compared to how much you measure now? Mayo Clinic recommends those with high BP measure twice daily Source: Mayo Clinic – Get the most out of home blood pressure monitoring - https://www.mayoclinic.org/diseases- conditions/high-blood-pressure/in-depth/high-blood- pressure/art-20047889#
  4. 4. © 2020 Valencell, Inchttps://valencell.com/patents/ Trending is of more interest than specific measurements 45% 33% 19% 3% Specific systolic and diastolic measures (120/80) Knowing whether your blood pressure is too low, normal, or too high Knowing whether your blood pressure is trending low or high Other (please specify) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% When you measure your blood pressure are you most interested in: Over half of respondents primarily interested in trending - not the specific sys-dia numbers
  5. 5. © 2020 Valencell, Inchttps://valencell.com/patents/ Finger Clips and Watches are Preferred Form Factors for Passive Blood Pressure Monitoring 10% 40% 41% 32% 20% 9% Earbuds Watch Finger clip (pulse ox clip) Phone Fitness band Other (please specify) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% If you could accurately measure your blood pressure passively in the background – for example in a smartwatch or audio earbuds (like AirPods) - what type of device would you be interested in using? (Select all that apply)
  6. 6. © 2020 Valencell, Inchttps://valencell.com/patents/ Numerous comorbidities impact hypertension management 2% 27% 42% 4% 5% 7% 3% 50% 2% 19% 0% 10% 20% 30% 40% 50% 60% Do you have other health conditions in addition to hypertension? (Select all that apply) Acquiring and using the right size BP cuff can be challenging Diet is a significant contributor to high blood pressure
  7. 7. © 2020 Valencell, Inchttps://valencell.com/patents/ People would like to measure BP in situations they currently can’t or don’t Only 3% currently measure during or after stressful event17% 13% 13% 2% 7% 4% 6% 19% 20% Morning Mid-day Evening After meals Before/after taking medication At work After exercise During/after stressful events Other (please specify) 0% 5% 10% 15% 20% 25% When would you like to measure your blood pressure but currently don’t measure? (Select all that apply) Only 2.5% currently measure before or after taking medication
  8. 8. © 2020 Valencell, Inchttps://valencell.com/patents/ Most people measure BP themselves, but that can introduce issues in measurement data 61% 5% 27% 4% 4% I use a blood pressure cuff to measure myself A caregiver uses a blood pressure cuff to measure my blood pressure Blood pressure cuff at doctor’s office measured by health professional I use a blood pressure cuff at a pharmacy Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% However, studies show self- monitoring with BP cuffs are mired with “indeterminable data quality" “We conclude that existing blood pressure self-measurement (BPSM) interventions could be significantly affected by user-induced bias resulting in an indeterminable quality of the measurement data.” Source: Wagner S, Toftegaard TS, Bertelsen OW. Challenges in Blood Pressure Self-Measurement. Int J Telemed Appl. 2012; 2012: 437350. How do you measure your blood pressure?
  9. 9. © 2020 Valencell, Inchttps://valencell.com/patents/ About the research In November 2020, Valencell surveyed 787 people with hypertension to understand how they manage the disease and how to improve that experience. The online survey was conducted via SurveyMonkey using their audience selection tools to identify respondents with high blood pressure. 3% 6% 16% 19% 15% 9% 7% 4% 2% 7% 12% 0% 5% 10% 15% 20% 25% 1% 10% 12% 30% 36% 12% 18-30 31-45 46-55 56-65 66-75 76+ 0% 5% 10% 15% 20% 25% 30% 35% 40% GenderHousehold IncomeAge Female 53% Male 47%
  10. 10. © 2020 Valencell, Inchttps://valencell.com/patents/ Conclusions 1 Billion people have high blood pressure worldwide1 Nearly half of US adults (108M) have high blood pressure 1 in 5 adults with high blood pressure is unaware of it.2 1 World Health Organization - https://www.who.int/news-room/fact-sheets/detail/hypertension 2 Centers for Disease Control - https://pubmed.ncbi.nlm.nih.gov/27855138/ Patients value trending over point-in-time measurements Blood pressure is not being measured enough even among those diagnosed with hypertension Huge opportunities exist to ease the burden of BP monitoring with non-invasive sensor technology embedded in devices they already wear or use Patients are much more willing to monitor BP when it involves cuffless, passive solution
  11. 11. Thank You!

In November 2020, Valencell conducted a research study on people with hypertension to understand the personal impact of managing the disease every day and the potential for digital health solutions to improve hypertension management. 

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