Top marketers are now using
video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates. Nolongerjustatoolfor brandawareness....
“2016 will be all about
highly-personalized content that connects with people on an emotional level. Marketers and sellers will get more specific in messaging to particular audiences at different stages of the buyers’ journey. Personalized video will be one very interesting aspect of this, enabling marketers and sellers to differentiate themselves and strike an emotional chord by reeling customers into their video stories. – ROB HUMPHREY, Sr. Content Producer, LinkedIn Didyouknow? Using a personalized splash screen image can increase click- through-rates by more than 1500%, and adding personalized elements within a video can increase viewer engagement time and conversion rates by more than 40%.
“Because content is the modern
salesperson’s currency (it’s the way you can demonstrate domain expertise), you need to share quality content to establish trust. In terms of content formats, I’m a firm believer that nothing else helps you humanize the buying process more effectively than sharing online video. But most importantly, video analytics can reveal incredible insight and context to your sales team. – JILL ROWLEY, Social Selling Evangelist & Sales Enablement Enthusiast Didyouknow? An increasing number of sales reps are now using personal video recordings to build better relationships with customers and prospects.
“I typically use videos in
the sales process early on to make sure the customer has a better understanding of the content we’ll be focusing on prior to a demo. It also gives them homework to check in on and then I can see what they’ve watched and how long they were engaged so that I can tailor my conversation appropriately for the follow-up. I’ve also found that this has shortened the sales cycle, lessened the number of demos that I or my SE has had to do, and I can close deals faster. – SAMANTHA CULLEN, AE SMB, Salesforce
“In-house video production allows us
to tightly integrate ideation, creative development, and execution without fear of canceling a project if it doesn’t meet our standards. Plus, it creates ownership across the team for the quality of our content because the shared goal is meaningful business results, not simply producing videos. –SOURABH KOTHARI, Head of Rich Media Marketing, Cisco In2015,38%ofcompanies wereusingin-houseproduction resourcesexclusively. Didyouknow? A complete video production can now be built out for less than $3,000.