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“2016 will be all about highly-personalized content
that connects with people on an emotional level.
Marketers and sellers will get more specific in
messaging to particular audiences at different
stages of the buyers’ journey. Personalized video
will be one very interesting aspect of this, enabling
marketers and sellers to differentiate themselves
and strike an emotional chord by reeling
customers into their video stories.
– ROB HUMPHREY,
Sr. Content Producer, LinkedIn
Didyouknow?
Using a personalized splash
screen image can increase click-
through-rates by more than
1500%, and adding personalized
elements within a video can
increase viewer engagement time
and conversion rates by more
than 40%.

Published in: Marketing
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