1. 10 Design Experience
X-Factors
@ValaAfshar
@JimMacLeod

2. Shared experiences are
the new Search.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

3. Comfort for the old must
make way for the thrill of
the new.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

4. The customer journey
goes from awareness to
experience.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 OBSERVATIONS: @ValaAfshar | @JimMacLeodX: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

5. The smart phone is not
the “second screen,” it’s
the first screen.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

6. Technology is most human
when it is invisible.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

7. More than 50 percent of a cus-
tomer experience is subscon-
scious, or how a customer feels.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

8. Personify your customers and
walk in their shoes.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

9. Experience architecture lies at
the intersection of storytelling
and user-centered design.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

10. Experiences, like animation,
need a storyboard.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

11. All business is personal.
X: THE EXPRIENCE WHEN BUSINESS MEETS DESIGN 10 DESIGN EXPERIENCE X-FACTORS: @ValaAfshar | @JimMacLeod

12. 10 Experience Design X-Factors
by Vala Afshar: Chief Digital Evangelist, Salesforce
& Jim MacLeod: Director, Creative and Digital Marketing, Extreme Networks
X: The Experience When Business Meets Design
by Brian Solis: Principal Analyst, Altimeter Group