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INDUSTRY PROFILE
II. INDUSTRY PROFILEEVOLUTION OF THE INDUSTRY      The development of printing was preceded by the use of cylinder seals i...
same time. Charles and Albert Harris modeled their press ―on a rotary letter pressmachine,‖ (―Short History of Offset Prin...
BRIEF HISTORY OF OFFSET PRINTING      The first lithographic offset printing press was created in England around 1875 andw...
COMPANY PROFILE
OVERVIEW OF THE FIRM      The Safire Industries was started by the visionary Late N.Ayyanathan. However,Since 1975, follow...
ABOUT THE FIRM      The Safire Industries is a uniquely successful venture that has been in the printingarena for more tha...
CORPORATE SETUP OF THE FIRM      The Safire Industries has an impeccable track record for keeping a track of cutting-edge ...
ORGANIZATION CHART
ORGANIZATION CHART
VARIOUS PRINTING SERVICES PROVIDEDPrinting Services                    Poster Printing                    Brochure Printin...
CLIENTS OF THE FIRM FROM VARIOUS PARTS OF THE COUNTRY       Star India (P) Ltd       Vijay TV, Chennai       Asianet Satel...
RAI, Mumbai           Shivaji Production, Chennai           Suresh Movies (P) Ltd., Hyderabad           Aswini Production,...
DEPARTMENT PROFILE
IV.DEPARTMENT PROFILE Human resource department Marketing department   Production department Finance department Syste...
HUMAN RESOURCE DEPARTMENTHUMAN RESOURCE DEPARTMENTHR MANAGER =>selvamurugan M.comASSISTANT      =>Ms.Kartheeswari BBACLERK...
SOURCES OF RECURITMENT      Recruitment is the process of filling the vacancies. It is the first steps in selectionprocess...
TRAINING ANALYSIS AS A PROCESS OFTEN COVERS:        Review of current training        Task analysis (of new or modified sy...
An in-house trainer or a consultant performs a needs analysis to collect and documentinformation concerning any of the fol...
check every piece of information and examine every alternative before drawing any solidconclusions. Only then you can e su...
to acquaint the trainees with what will be expected of him, and how he will be evaluatedthroughout the phase of training.•...
    FIRST AID APPLIANCESThe first aid boxes of cupboard shall be distinctively marked with a red crosson white background...
PAY ROLE PROCESSINGPay role is according to the hierarchy of the organization. For the Managers and forthe staff as per th...
MARKETING DEPARTMENT
IV.2. MARKETING DEPARTMENT-Product profilePRINTING OF THE FOLLOWING PRODUCTS    MAGAZINES    BROUCHERS    VISITING CARD...
 Connecting with customers    Delivering value to customers    Product distribution channelsMarketing strategy     Acco...
Identification of customer expectation        Each customer will be looking for their own standards of print material so e...
Customer relationship management     Customer relationship management (CRM) is a broadly recognized, widely-Implemented st...
PRODUCTION DEPARTMENT
Layout designProduction process
STAGES OF PRESS ACTIVITYPRE-PRESSPRESSPOST-PRESSPACKAGING AND SHIPPING LOGISTICSPRE- PRESS     Drum Scanners offer the bes...
PRESS STRENGTHMultiple printing machines - web and sheetfed - gives us the flexibility to offer the mostcost effective and...
POST PRESS ACTICITYThe various post press activity are as follows    BINDING    LAMINATION    UV COATING    CUTTING   ...
BINDING    The Safire Industries has an extensive array of automated binderies dedicated toprovide quality binding service...
SlipcasesLAMINATION       We use our high quality Spot Lamination machines to enhance and product yourvaluable work. We al...
polypropylene so its often the choice when ultimate in protection is required. This addeddurability tranlates into a highe...
UV COATINGManual Full Coater MachinesAPL RC-30 is a manual fed coater for duplex boards and thick paper above 250 GSM. itc...
Can we use gumming and plain varnish.                      Quick and easy make ready.                      Finished and ha...
Advanced Cutting machine                          Programmable clamp force and cutting                          speed     ...
SCORINGPaper perforators are used to put tiny holes, in a straight line, down a sheet of paper. Thespacing of the perforat...
EMBOSSINGWhen on press, look for sharp, well-defined edges. Hold up the paper to the light to checkfor pinholes and ruptur...
FOIL PRINTINGFoil enhances the emboss effect but you cannot emboss as deeply into foil as paper.Foils handle differently t...
PAPER FOLDINGCarton Folding and Pasting Machine is a folding cum gluing machine for the manufactureof cartons in packaging...
CREASINGA perfect "move up" machine from one our other table top manual or electric models. A fullrange of creasing machin...
Includes Perforating as a standard feature                     Price shown includes mobile base cabinetSchedulingProductio...
development wing of R&D studies about the market and what are all the ways to improvethe products. The will be thoroughly ...
Auditing & InspectionThere are mainly two types of auditing they are internal auditing and statutoryauditing. The internal...
Machinery maintenanceEvery half an hour interval the workers will be inspecting the machines and they willbe cleaning the ...
SYSTEMS DEPARTMENTIV.5. SYSTEMS DEPRTMENTArtificial intelligence is necessary for development of mankind. Today, the termi...
Data management, Computer networking, Computer engineering, Database systemsdesign, Software design, Management of informa...
Hardware Specification eSSL-manufactured Hardware Attendance Device
 Access Control Device Biometric Option - Fingerprint Card Option - Proximity/MIFARE/HID   Sensor Type: Optical or Sil...
BenefitsReduce the time required to schedule employeesDo away with timecard preparation, collection, filling and storageSi...
Hardware   Processor: Intel Pentium 4 and above   RAM memory: 4GB   Hard Disk: 320GB   Processor speed: 3.2 Ghz   Mon...
Features of systemThe systems is protected from the attack of viruses using advanced antivirus program. Allsystems are int...
   Virus attacks will destroy datas   Hacking of datas of the companyIdentification of errorEvery week there will be the...
PURCHASE DEPARTMENT
The safire industries one of the leading industry in printing, the purchase departmentworks more efficiently in the firm, ...
Ink, another source of raw material which is made in the firm itself by means ofpigment which is locally available in the ...
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  1. 1. INDUSTRY PROFILE
  2. 2. II. INDUSTRY PROFILEEVOLUTION OF THE INDUSTRY The development of printing was preceded by the use of cylinder seals inMesopotamia developed in 3500 BC, and other related stamp seals. The earliest form ofprinting was woodblock printing, with existing examples from China dating to before 220AD and Egypt to the 4th century. Later developments in printing include the movable type,first developed by Bi Sheng in China, and the printing press, a more efficient printingprocess developed by Johannes Gutenberg in the 15th century. Lithography was initially created to be a low cost method of reproducing artwork.This printing process was limited to use on flat, porous surfaces because the printingplates were produced from limestone. In fact, the word Lithograph historically means "animage from stone." Tin cans were popular packaging materials in the 19th century, buttransfer technologies were required before the lithographic process could be used to printon the tin. The first rotary offset lithographic printing press was created in England andpatented in 1875 by Robert Barclay.[1 This development combined mid-19th centurytransfer printing technologies and Richard March Hoe’s 1843 rotary printing press—apress that used a metal cylinder instead of a flat stone. The offset cylinder was coveredwith specially treated cardboard that transferred the printed image from the stone to thesurface of the metal. Later, the cardboard covering of the offset cylinder was changed torubber, which is still the most commonly used material. As the 19th century closed and photography captured favor, many lithographic firmswent out of business.Photoengraving, a process that used halftone technology instead ofillustration, became the leading aesthetic of the era. Many printers, including IraWashington Rubel of New Jersey, were using the low-cost lithograph process to producecopies of photographs and books. Rubel discovered in 1901—by forgetting to load asheet—that when printing from the rubber roller, instead of the metal, the printed page wasclearer and sharper.After further refinement, the Potter Press printing Company in NewYork produced a press in 1903. By 1907 the Rubel offset press was in use in SanFrancisco. The Harris Automatic Press Company also created a similar press around the
  3. 3. same time. Charles and Albert Harris modeled their press ―on a rotary letter pressmachine,‖ (―Short History of Offset Printing‖).PHASE : 1WOODBLOCK PRINTING: Woodblock printing is a technique for printing text, images or patterns that was usedwidely throughout East Asia. It originated in China in antiquity as a method of printing ontextiles and later on paper. As a method of printing on cloth, the earliest survivingexamples from China date to before 220 AD, and from Roman Egypt to the 4th century.PHASE : 2MOVABLE TYPE PRINTING Movable type is the system of printing and typography using movable pieces ofmetal type, made by casting from matrices struck by letterpunches. Movable type allowedfor much more flexible processes than hand copying or block printing.PHASE : 3OFFSET PRINTING Offset printing is a widely used printing technique where the inked image istransferred (or "offset") from a plate to a rubber blanket, then to the printing surface. Whenused in combination with the lithographic process, which is based on the repulsion of oiland water, the offset technique employs a flat (planographic) image carrier on which theimage to be printed obtains ink from ink rollers, while the non-printing area attracts a filmof water, keeping the non-printing areas ink-free.PHASE : 4DIGITAL PRINTING Digital printing accounts for approximately 9% of the 45 trillion pages printedannually (2005 figure) around the world.
  4. 4. BRIEF HISTORY OF OFFSET PRINTING The first lithographic offset printing press was created in England around 1875 andwas designed for printing on metal. The offset cylinder was covered with specially treatedcardboard that transferred the printed image from the litho stone to the surface of themetal. About five years later, the cardboard covering of the offset cylinder was changed torubber, which is still the most commonly used material. The country’s Offset printing is acommonly used printing technique where the inked image is transferred (or "offset") from aplate to a rubber blanket, then to the printing surface. When used in combination withthe lithographic process, which is based on the repulsion of oil and water, the offsettechnique employs a flat (planographic) image carrier on which the image to be printedobtains ink from ink rollers, while the non-printing area attracts a water-based film (called"fountain solution"), keeping the non-printing areas ink-free. Development of the offset press came in two versions: in 1875 by Robert Barclayof England for printing on tin, and in 1903 by Ira Washington Rubel of theUnited States forprinting on paper. Offset printing is a widely used printing technique where the inked image istransferred (or ―offset‖) from a plate first to a rubber blanket, then to the printing surface.When used in combination with the lithographic process, which is based on the repulsionof oil and water, the offset technique employs a flat (planographic) image carrier on whichthe image to be printed obtains ink from ink rollers, while the non-printing area attracts afilm of water, keeping the nonprinting areas ink-free.
  5. 5. COMPANY PROFILE
  6. 6. OVERVIEW OF THE FIRM The Safire Industries was started by the visionary Late N.Ayyanathan. However,Since 1975, following the footprints of their illustrious father, his Sons, A. Vijayasekaran,A.Gnanasekaran, A. Dhanasekaran, are managing the over all operations of the SafireIndustries.HISTORY OF THE COMPANY Now a days in sivakasi printing industry is get in to flourish. Within the whole printingindustry the Safire printing company is most one of the famous printing company insivakasi. The Safire company has been to manufacture the film wall poster to the wholefilm industry in all over tamilnadu.PROFILE The Safire Industries is One of India’s Leading State of the art commercial colourprinting firms, located in Sivakasi, the Printing Capital of India. Having carved a nice foritself as a high quality and reliable printing house, The Safire Industries has emerged asthe ultimate printing destination for those who value, optimum impactm compelling graphicdesign, absolutely competitive pricing, and deadline requirements. With a highly satisfied and loyal client base of more than 3000 reputed companies,spread across India and abroad, The Safire Industries has revolutionized the world ofcommercial printing by combining certain forms of conventional skills with the latestcostand time spent on films. Coupled with an exceptional workforce, numbering more than500, the extensive range of machinery has enabled The Safire Industries to attract largevolume printing clients, ever since its inception. The proof of The Safire Industries totalcommitment to its valued clients and the professionalism is reflected in its ever expandingall India network.
  7. 7. ABOUT THE FIRM The Safire Industries is a uniquely successful venture that has been in the printingarena for more than 38 years. Established in 1975 under the watchful eyes of LateN.Ayyanathan,his sons - A.Vijayasekaran, A.Gnanasekaran, A.Dhanasekaran, aremanaging the over all operations of The Safire Industries. At The Safire Industries, they strongly believe that our valued customers deservenothing but the best. they nurture an environment where new technologies and methodsare continuously introduced in the existing system to improve efficiency, quality andcustomer service. They are proud to announce that hey have been in the business of printing sincethen and over the years they have grown because of our focus on some of the Leadingcompanies in India. The Safire Industries, is committed to producing the best offset printing, with a widerange of finishing services. Fully automated, with state-of-the-art equipment at each step,at The Safire Industries every job becomes a work of art. Efficiently. Skillfully. Cost-effectively. At The Safire Industries, we have raised the technique of picture perfect printing toa fine art, For over two decades, the company has been delivering high quality printing atextremely competitive rates to a wide range of corporate houses. If we are today among the leading printing presses in Sivakasi, its thanks to ourinfrastructure (especially in terms of machine sizes) and a competent and dedicatedworkforce.
  8. 8. CORPORATE SETUP OF THE FIRM The Safire Industries has an impeccable track record for keeping a track of cutting-edge technology.Drum Scanners offer the best-quality scans, with high resolution, wideimage density, and large file format. Plate Rite 8000 - Computer to plate system not only enables us to provide higherquality product to our clients, but also allows us to expedite our production times byeliminating films and manual proofing. As a complete print solution provider, Safire has avery impressive and elaborate pre-press setup. Customers are no longer handicapped bythe infrastructure available at the pre-press stage. Computer to Conventional Plate (CTCP) technology has halved the time required forPrinting.The Safire Industries boasts of a experienced staff consisting of innovativedesigners, who use the most advanced Mac & PC versions for elegant graphic designs. We offers a broad range of sophisticated and customised gifting solutions - diaries,planners, folders, greeting cards, leather accessories - you name it.These are crafted byan army of brilliant designers. Safire is perfect for all those companies who want theircorporate gifting to reflect their unique personality.THE COMPANY AT A GLANCECompany address : The Safire Offset Printing Industry, Sivakasi-626123, Virudhunagar D.tYear of commencement : 1975Company owned by : Late N.Ayyanathan & SonsGeneral manager : Mr.A.Siva ShankaranSituation : Three kilometers south-east to Sivakasi town
  9. 9. ORGANIZATION CHART
  10. 10. ORGANIZATION CHART
  11. 11. VARIOUS PRINTING SERVICES PROVIDEDPrinting Services Poster Printing Brochure Printing Catalogue Printing Book Printing Coffee Table Book Printing Hard Cover Book Printing Soft Cover Book Printing Leaflet Printing Danglers Printing Calendar Printing Yearly Planner Printing Stationery Printing 4 Colors Printing Flyer Printing Magazines Printing Full Color Printing
  12. 12. CLIENTS OF THE FIRM FROM VARIOUS PARTS OF THE COUNTRY Star India (P) Ltd Vijay TV, Chennai Asianet Satellite Communication, Trivandrum ITC Limited (Matches), Chennai Express Publication (P) Ltd., Madurai IAP, Nilakkottai Uti Financial Center, Chennai Siso Books, Trivandrum Stangl Pickles, Sivagangai SMT, Dubai Black Thundar Theme Park, Mettupalayam Paramount Films of India Ltd, Mumbai Shringar Films, Mumbai Reliance Infocom, Chennai Coloumbia Tristar Films of India Warner Brothers, Mumbai PVR Pictures, New Delhi Supergood Films Pvt. Ltd., Chennai Oscar Films Pvt. Ltd., Chennai Shenoy Cinemax, Eurnakulam Indian Hospel League, Srilanka
  13. 13. RAI, Mumbai Shivaji Production, Chennai Suresh Movies (P) Ltd., Hyderabad Aswini Production, Bangalore Swargo Chitra Release, Calicut Sagaria Release, Cochin T.Solution, MaledivesPRODUCTION RESOURCES 1. Raw material a. Ink b. Paper c. Pigment d. Plate2. Electric power3. Labor4. Packing materialPROCUREMENT OF RAW MATERIALS Presently Ink, Paper, pigment is used as raw material which is bought from localand other states. Depending upon the seasonal demand situations, the management willtake orders for the raw Printing and likewise the production takes. The major contributionof printing where from Andra Pradesh, TamilNadu, and Karnataka etc
  14. 14. DEPARTMENT PROFILE
  15. 15. IV.DEPARTMENT PROFILE Human resource department Marketing department Production department Finance department Systems department
  16. 16. HUMAN RESOURCE DEPARTMENTHUMAN RESOURCE DEPARTMENTHR MANAGER =>selvamurugan M.comASSISTANT =>Ms.Kartheeswari BBACLERK =>Mr.R.RAJA- OBJECTIVES OF H.R DEPARTMENT Manpower Planning Recuritment Training and Development Wages and salary administration’ Leave administration Grievance Redresser Personal counselling Compensations and Benefits Welfare Performance evaluation
  17. 17. SOURCES OF RECURITMENT Recruitment is the process of filling the vacancies. It is the first steps in selectionprocess. In Printing industry direct recruitment method is used frequently for recruitment.The firm places job advertisement in Malayalam and English newspapers. And in TV,media and tries to attract as much as calibre people from the outside. The company also have internal recruitment for filling the post by efficient andskilled workers from the rank , promotion and Corporation have preferred local candidateswho belongs to surroundings.METHODS OF SELECTION The basic requirement for a employees is 10th pass and other office staffs requiregraduation, for the pre-press activities the basic qualification is a diploma in designingfield. The General Manager will conduct the interview, and fromthat he will appoint the employee. While selection they will try to avoid very sick personand persons who are above 55 years old-Training & Development for employees There will be regular training & development programmes for all levels of employees,i.e. Senior Management to lowest level workers regularly.-Training need analysis How the training need is analysed for present employee, based on their performanceor while technology advances. To improve the quality of production or to reduce the costfactor or avoiding accidents. Training need analysis is mainly done when a new workerjoins the company or when a new machine is placed then for the machinery handling andmaintenance. Training Analysis (sometimes called Training Needs Analysis (TNA)) is theformal process of identifying the training gap and its related training need.
  18. 18. TRAINING ANALYSIS AS A PROCESS OFTEN COVERS: Review of current training Task analysis (of new or modified system) Identification of training gap Statement of training requirement Assessment of training options Cost benefit analysis of training options Training Analysis is most often used as part of the system development process.Due to the close tie between the design of the system and the training required, in mostcases it runs alongside the development to capture the training requirements. The task of training can be broken down into a number of discrete components,each addressing a different part of the overall learning process. This breakdown is asfollows:-  Psycho-motor Skills  Procedural Skills  Knowledge Transfer  Communication Skills  Performance training. The needs analysis is usually the first step taken to cause a change. This is mainlybecause a needs analysis specifically defines the gap between the current and the desiredindividual and organizational performances.
  19. 19. An in-house trainer or a consultant performs a needs analysis to collect and documentinformation concerning any of the following three issues :  Performance problems  Anticipated introduction of new system, task or technology  A desire by the organization to benefit from a perceived opportunity In all three situations, the starting point is a desire to effect a change. Given this, wemust know how the people who will experience change perceive it. In the absence of aneeds analysis, we may find employees resistant to change and reluctant to training.They may be unable to transfer their newly acquired skills to their jobs because of theorganizational constraints. A needs analysis often reveals the need for well-targeted training areas. However,we must keep in mind that training is not always the best way to try to close a particulargap between an organization’s goals and its actual performance. Those conducting theneeds analysis must get a clear idea of the problem, look at all possible remedies andreport on their findings to management before deciding on the best solution. When properly done, a needs analysis is a wise investment for the organization. Itsaves time, money and effort by working on the right problems. Organizations that fail tosupport needs analysis make costly mistakes; they use training when another methodwould have been more effective; they use too much or too little training, or they usetraining but fail to follow up on it. A well-performed analysis provides the information thatcan lead to solutions that focus on the areas of greatest need.Process of conducting a training needs analysis is a systematic one based on specificinformation-gathering techniques. Needs analysis proceeds in stages, with the findings ofone stage affecting and helping to shape the next one. There is no easy or short-cutformula for carrying out this process. Each particular situation requires its own mix ofobserving,probing, analyzing and deducting.In many ways, the needs analysis is like detective work; you follow up on every lead,
  20. 20. check every piece of information and examine every alternative before drawing any solidconclusions. Only then you can e sure of having the evidence on which to base a soundstrategy for problem solving.A needs analysis is not a one-time event. Professional organizations administer needsanalysis at regular intervals, usually every year or two.METHODS OF IDENTIFYING TRAINING NEEDSTraining needs will differ with the backgrounds of the employees to be trained, and theirpresent status in the organization. Basically, a candidate for training may come from anyone of three groups :  NEW HIRES  VETERAN EMPLOYEES  TRAINEES CURRENTLY IN THE TRAINING PIPELINE ( CURRENTLY IN THE TRAINING PROGRAM )Consideration of the varying needs of these groups provides a frame of reference fordiscussing and suggesting the methods of identifying training needs :• NEW HIRESAddition of new employees creates high and low peaks in placing new persons into thetraining program. This problem may be solved by a program where progression is made indifferent sequences. It will eliminate a jam that will occur if all phases of the program mustbe taken in a definite sequence.The new employees will normally be of somewhat different backgrounds. Being new, theyare not familiar with their new employers. As a result, the earliest phases of the trainingmust concentrate on company orientation. During these phases, the organi- zation,organization policies and administrative details should be covered. It is also a suitable time
  21. 21. to acquaint the trainees with what will be expected of him, and how he will be evaluatedthroughout the phase of training.• RETAINING & UPGRADING VETERAN EMPLOYEESThe people in this category offer a real challenge to the training department. There- fore,the number and amount of training required by this category should be carefullyconsidered. Often the retraining and upgrading of former employees can be veryrewarding for training instructors. At least two schools of thought exist as to how theseemployees should be rekindled. There are advantages in keeping this group intact andtailoring the program to their needs. On the other hand, this category of employees canalso make significant contribution to training if they are co-mingled with the new hires.• PIPELINE EMPLOYEE REQUIREMENTSA good training program will normally have participants in various phases of completion.An awareness of completion dates and how the potential employee will be employedshould be the concern of the training staff and also the employee’s supervisor. A traineeshould have a challenge in all phases of his training. All these challenges should not beconfined to those phases where the pipeline employee is sitting in a classroom. Therefore,it is recommended that thorough interim test-work be given to pipeline employees inperiods between formal classes. This may take the form of solidifying what he learned inthe prior phase and serve as preparation for the coming phases.LABOUR WELFARE FACILITIESThere are several welfare facilities some are canteen, rest room recreation room,library etc.Some of the welfare activities undergone in the company are as follows,
  22. 22.  FIRST AID APPLIANCESThe first aid boxes of cupboard shall be distinctively marked with a red crosson white background. First aid boxes shall contain sterilized dressing, sterilized burndressings, one bottle of mercurochrome solution in water, and one bottle of adhesiveplaster,sterilized eye pads, tablets of aspirin or any other analgesic. Polythene wash bottlecontaining potassium permanganate crystals. These first aid facilities are provided here inall departments. CANTEENThe company has a canteen which is one of the most efficient parts of thecompany. The canteen is working in all the shifts. The facilities are available to all theemployees. Each employee is given tokens monthly. The management charges only anominal amount for the fund. the amount is deducted from the salary of the employees. HOUSING FACILITIESThe company provides the facility for workers, who are from other states,here in sqafire ithas workers from Nepal, Bihar, Orissa so that they can acquire labour at exact time forworking. TOILETSThe toilets are built separately for each department with good water facility.For workers it is built separately in two areas for the convenience of the worker. APRONS MASK AND CAPSTo safeguard the workers from the dust, company is providing aprons, masksand caps for each worker, working in the company.
  23. 23. PAY ROLE PROCESSINGPay role is according to the hierarchy of the organization. For the Managers and forthe staff as per the Government norms the salary will be there, for the permanent workersthe daily wages will be about 175 and for the trainees 125 excluding the other beneficialpayments and allowances.VISSION AND MISSION Vision for the company is growth of the people, Mission of the company is full employment.WORKERS PARTICIPATION IN MANAGEMENTWorkers work as a team in order to achieve the organizational goals, increaseproductivity, increase quality, decrease waste etc.
  24. 24. MARKETING DEPARTMENT
  25. 25. IV.2. MARKETING DEPARTMENT-Product profilePRINTING OF THE FOLLOWING PRODUCTS  MAGAZINES  BROUCHERS  VISITING CARDS  ID CARDS  WALL PAPERS  POSTER  PICTURES  TEXT BOOKSGENERAL MANAGERMr.D.Siva SankaranJUNIOR MANAGERMr.Laxmana Samy The main function of the company is that to provide the best standard print material tothe companies who needs, and so by that a better quality cloth can be produced. If betterqualityprint material is produced then soon there will be a high demand and likewise therewill be external demand increased. The other main aim of the marketing department is thatif there is an order then soon without any delay the product should be reached at hands ofthe customers.  Developing marketing strategies  Capturing marketing insights
  26. 26.  Connecting with customers  Delivering value to customers  Product distribution channelsMarketing strategy According to the customer need and requirement the production takes place. And thequality of the print material also will be highly maintained. Mainly the change of thedemand will be like the print material’s count so according to the change of the demand forthe print material, the market demanded print material will be produced.Target achievement methods The target is fixed only after the confirmation of the value of goods in market and ifthe demand for the goods in the market is high or if any order is placed then according tothe order, the production process takes place.Marketing product lines The product lines of the press was marketed using the same channels and by thesame strategy. As per the orders and all received soon they will be producing the printmaterial as fast as they can and their by supplying to them.Customer beneficial & satisfaction identification methods According to the customer need and requirement the production takes place. Andthe quality of the print material also will be highly maintained
  27. 27. Identification of customer expectation Each customer will be looking for their own standards of print material so each ofthem need a totally different product. So according to the customer requirement andsatisfaction they have to produce the print material and that should meet the customerexpectation.Customer fulfillment and service As there will be orders from various customers then soon without making any delaythey will be producing the print material and soon it will be delivered to them. As part fromthe company they will be very keen about the standards of the print material and all, as perthe order the will be producing high quality print materials and that will be delivered tothem.Customer order receive and follow up The company will be getting different quotations and all from various companies andall from that they will be choosing the best that will be beneficial to the company. On theother side a major part of the orders and all will be taken by PRESS and they will beallottingto which customer they have to give the print materials. When the orders are receivedsoon the production for the order starts up and soon it will be delivered to them.Marketing tools & techniques A marketing strategy is an overall marketing plan designed to meet the needs andrequirements of customers. The plan should be based on clear objectives. A number oftechniques will then be employed to make sure that the marketing plan is effectivelydelivered. Marketing techniques are the tools used by the marketing department. Themarketing department will set out to identify the include public relations, trade andconsumer promotions, point-of-sale materials, editorial, publicity and sales literature.Market research enables the organization to identify the most appropriate marketing mix.
  28. 28. Customer relationship management Customer relationship management (CRM) is a broadly recognized, widely-Implemented strategy for managing and nurturing a company’s interactions withcustomers,clients and sales prospects. It involves using technology to organize, automate,and synchronize business processes—principally sales activities, but also those formarketing,customer service, and technical support.The overall goals are to find. Attract, and win new clients, Nurture and retain those the company already has, Entice former clients back into the fold, and Reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategyembracing all client-facing departments and even beyond. When an implementation iseffective, people, processes, and technology work in synergy to increase profitability, andreduce operational costs.Customer Retain Management An effective system of communication should provide opportunities for customerinformation. The customer is the ultimate object whose satisfaction and goodwill are of theutmost importance for the success of an organization. In carrying out the sales function ofplanning, the management must communicate with customers. There were times when thecustomer was not the central figure. But today the customer is the kingpin and sovereignof the market whose needs and satisfaction, and the winning of whose goodwill, is ofprime importance in these days of competitive setup. These must be communicatedpromptly. It is the communication which establishes the contacts with thecustomers.Customer communication helps to establish a relationship with customers whobuy and are the sources of products. The media used for advertisements can also be usedeffectively to reach the customers.
  29. 29. PRODUCTION DEPARTMENT
  30. 30. Layout designProduction process
  31. 31. STAGES OF PRESS ACTIVITYPRE-PRESSPRESSPOST-PRESSPACKAGING AND SHIPPING LOGISTICSPRE- PRESS Drum Scanners offer the best-quality scans, with high resolution, wide image density,and large file format. Introducing the ICG 360 Drum Scanner, from the award-winning ICG Vertical DrumScanner range. Its unique combination of features delivers stunning productivity andunparalleled scan quality. The latest in digital processing techniques allows the ICG 360 Drum Scanner toproduce sharpened CMYK separations instantaneously at drum speeds of up to 1800 rpm.A comprehensive range of originals, including transparency, reflection copy, colournegative and linework, can all be scanned to the highest standard.PRESS ACTIVITY In our printing rooms, each job is treated individually with respect to its owncharacter. With a top of the line printing technology combined with our legendary skills, wedeliver printing to meet your expectations and your deadlines most accurately.By placing responsibility for everything in our hands the client can be assured of a uniformquality and appearance in all aspects of their advertising and promotion campaign. This isessential for reasons of corporate identity. Importantly, it also permits The Safire Industriesto offer the very lowest prices consistent with quality products and service.
  32. 32. PRESS STRENGTHMultiple printing machines - web and sheetfed - gives us the flexibility to offer the mostcost effective and efficient printing solutions to meet all your needs. Continuousinvestment in printing technology ensure that the latest techniques and effects can beemployed. The high-speed, hi-tech equipment provides you with a fast turnaround andconsistently superior quality.PRESS FACILITIESSHEETFED PRESSESThe sheet-fed press prints on individual sheets of paper, as opposed to continuous rolls ofpaper used on web presses. A sheet-fed press may consist of multiple print units that eachprint a different color of ink. Sheet-fed presses come in different sizes.PERFECTORSA flatbed press for printing both sides of a sheet in one operationPRINTING MACHINES Mitsubishi Diamond Series 4 Color CPC 5 Nos. Heidleberg Speed Master CP Tronic 4 2 Nos. Colour Heidlebreg Speed Master 2 Colour 4 Nos. Roland Rekord 2 Colour 1 No. Roland Rekord Single Colour 1 No. Planeta Super Variant CPC 4 Color 1 No. Planeta Super Variant 2 Colour 2 Nos.
  33. 33. POST PRESS ACTICITYThe various post press activity are as follows  BINDING  LAMINATION  UV COATING  CUTTING  SCORING  DYEMAKING  EMBOSSING  FOIL PRINTING  PAPER FOLDING  CREASING
  34. 34. BINDING The Safire Industries has an extensive array of automated binderies dedicated toprovide quality binding services to meet the exacting demands of our customers.Adhesive binding, side binding, and saddle binding are the most common bindingmethods. However, the binding style you choose depends on both the intended purpose ofthe document and your budget.Binding Facilities Periodical/Journal Binding Hardcover and Edition Binding Perfect Binding (paperback) Saddle Stitch and Loop Stitch Library Binding Leather Binding Sewing Wire-o Binding and Spiral Binding
  35. 35. SlipcasesLAMINATION We use our high quality Spot Lamination machines to enhance and product yourvaluable work. We also offer a soft spot lamination service that is ideal for Invitation,Catalogue & Brouchures.Lamination is to shine the final job and we have in-house lamination facility & we haveadded U.V coating machine manufactured in Germany.Lamination - applying a layer of plastic film to one or two sides of a printed sheet.Polypropylene (OPP) is the most widely used film laminating material in the world. Itsphysical properties make it easy to work with in a variety of applications. OPP provides ahigh degree of gloss and excellent clarity.Polyester (sometimes referred to as "Mylar, which is a trade name of DuPont) is anotherpopular choice. Polyester (PET) is somewhat more durable and scuff resistant than
  36. 36. polypropylene so its often the choice when ultimate in protection is required. This addeddurability tranlates into a higher price for PET over OPP.Nylon, a relatively new addition to the family of available film substrates, is the basis forNON-CURLING film lamination products. Ideal for perfect bound covers or otherapplications where curl can not be tolerated, the "memory" of nylon film simply doesntallow curl to occur, even in the most humid environments.FILM LAMINATION (WET & DRY) Matte & Gloss OPP Film Matte, Gloss & Satin Polyester Film Glueable & Stampable Film Linen Texture Film Matte & Gloss Lay Flat Film (Nylon) Matte & Gloss Rigid Film (3, 5, 10 Mil)
  37. 37. UV COATINGManual Full Coater MachinesAPL RC-30 is a manual fed coater for duplex boards and thick paper above 250 GSM. itcoats u.v varnish or any other lacquer very smoothly. it is very useful for any surface i.epaper, board, plastic profiles, wood, bamboos, metal or glass. this machine is available invarious sizes. The main advantage of this coater is that it gives uniform coating and isnoiseless. it is also good for heart seal lacquer.We have developed air knife system on this coater for lacquering on thin paper also. It cantake from 120 gsm to above. This operates with the inbuilt sensor and required a 5 HP aircompressor to run this device. This coater is available in various size starting from 12‖ to70‖. This coater is with in feed belts and delivery belts.Features Hand feed roller coating uv varnish machine for various jobs Ie. art paper, duplex board, PVC profile, wood &.metal sheet.
  38. 38. Can we use gumming and plain varnish. Quick and easy make ready. Finished and hard chrome plated balanced cylinder. Imported rubber for uniform coating. Varnish thickness can be change. Pump for circulating the varnish.CUTTING The Safire Industries has an impeccable track record for keeping a track of cutting-edge technology. Features: Get the cutting edge technology work for you with Protecks new PCseries program cutters, with first time features never seen before.
  39. 39. Advanced Cutting machine Programmable clamp force and cutting speed Computer programmable cutting parameters Maximum safety CE conforming modelsVariable cutting speed by knife velocity control: Choose the optimal cutting speed fordifferent materials to realise the best edge finish. For ultra fine control vary the speed fordifferent program steps and realise consistent sizing in labels. Optimum cutting speedimproves the edge finish and reduces fluff.Variable clamp pressure: Apply the optimum clamping pressure for different materials.Program different clamp pressures for different steps to enhance cutting accuracySafety: Infra - red light barriers, two hand switches, knife lock, force limiting relief valves,heavy machine construction - all of which add up to extreme safety for man and machine
  40. 40. SCORINGPaper perforators are used to put tiny holes, in a straight line, down a sheet of paper. Thespacing of the perforated paper can be adjusted on some machines by changing out theperforating wheel. This allows the perforations per inch to be adjusted. The moreperforations per inch, the easier it is to tear out the paper. Perforators are commonly usedfor creating coupons, ads, mailers and more.Paper scorers are used to put a crease down a sheet of paper. Scoring machines arecommonly used to create cards, table tents, tent-style business cards, mailers, occasioncards, tickets and more. It is also used in helping to fold paper. We have a low-priceguarantee on all paper scoring and perforating equipment.Scoring: Puts Scoring lines or perforations across sheets.A score is a crease made in asheet of heavy weight or cover paper prior to folding to eliminate cracking and to facilitateclean, straight folds. (see below)
  41. 41. EMBOSSINGWhen on press, look for sharp, well-defined edges. Hold up the paper to the light to checkfor pinholes and ruptures. Be sure there are no "halos" or shadows around the embossUSE: Its widely used in embossing many kinds of paper, such as wall calendars, deskcalendars, covers of books, lucky envelopes, invitation cards, ...Embossing (or debossing) works best with soft, uncoated, cover stocksA blind emboss will be more pronounced than a printed emboss.
  42. 42. FOIL PRINTINGFoil enhances the emboss effect but you cannot emboss as deeply into foil as paper.Foils handle differently than ink and may require adjustments to the font style or size.If a foiled piece will be used for laser printing, testing is recommended to make sure thefoil will not bubble or peel.Steel rule dies are used to cut out fairly simple shapes. Intricate shapes may require alaser cut.
  43. 43. PAPER FOLDINGCarton Folding and Pasting Machine is a folding cum gluing machine for the manufactureof cartons in packaging of pharmaceuticals products, food stuff, detergents and manyother products.High versatile, dependable and capable of making large range of carton, with tuck in typeor automatic lock bottomsFeatures Latest PLC, providing flexible control Operator friendly double sheet detector Automatic pile height-regulating system Photo sensors for pile height control and sheet transport Servo controlled folding knives Multi functional slitter shafts Sheet jam detector Movable chute delivery
  44. 44. CREASINGA perfect "move up" machine from one our other table top manual or electric models. A fullrange of creasing machines; from table top manual to high speed extra large; allow you togrow your needs.Features include A manual feeder which allows feeding of up to 4,000 creases per hour in stream feed mode Up to 9 programs of 9 creases per pass of each sheet Dial in electronic controls for setting the crease position Very simple adjustment of the crease position Utilizes a creasing rule and matrix system Reversable blades for inverse creasing
  45. 45. Includes Perforating as a standard feature Price shown includes mobile base cabinetSchedulingProduction department functions around 9.00 AM TO 7.00 PM constitutes of 10 hoursincluding 1 hour break.Inventory managementThe main inventories in the company were Paper, pigment, plate, ink .There is a chance ofdamages when stored for a long period so they are carefully stored .Material requirement planning [MRP]As per their strategy they had a steady demand for materials so they stored thematerials.They have introduced new machines and all so the work goes more faster thanearlier so according to that they have ordered and stocked more cotton for the production.They will collect and store cotton for an advance of one month’s production.Research & development R&D Department looks after a specific unit and develops newidea to attain advantage in the area of that unit. R&D department is under the control oftop management itself. Technical development wing of R&D studies about the newtechnologies and update the current technology with most sophisticated technology withtake into consideration of the requirements.At present new and most modern machines are replaced for the old ones.Mainly the modern machines are from Germany and Lakshmi Presss Coimbatore. Product
  46. 46. development wing of R&D studies about the market and what are all the ways to improvethe products. The will be thoroughly looking for the demand of the print material underwhat quality atpresent they are producing 60count quality print material so as per the customersrequirement thecount of the print material will be changed in order to meet the demand.Total quality management tools, polices Supply in time Cost effectiveness Adapting changes as required to compete in the customer driven market. entoring employees at all levels in reviewing quality and productivityrelated objectives for continual improvement and sustainable growth.Quality circlesFor the quality circle there is a team where they will be monitoring the quality of theprint material.The team are Maintenance in charge person Quality in charge person One person from each departmentsThey will be constantly monitoring and if there is any sort of fault for the quality thenimmediate action will be taken quickly.
  47. 47. Auditing & InspectionThere are mainly two types of auditing they are internal auditing and statutoryauditing. The internal auditor audits the accounts, resources and human resource etc.They will be auditing everything on daily basis. Statutory auditing takes quarterly. Therewill be through inspection of the machines and all if there is any problem then suddenly theadequate measure will be taken and so by that the production continues without any halt.Avoidance of accidentsWorkers in the production department has prone to moving machines has a great riskof accidents. The workers had given training to handle the machines with safety and toreduce the accidents. The workers have to wear aprons and masks and shoes as well soby this they avoid accidents. Accident is the son of carelessness, so care should be takenfrom the workers level to avoid the accidents.Safety measureThe administration very much takes care about the safety of the workers. Fire and safetymeasures Machinery safety Machinery guards Safety alarms etcThe press provides necessary numbers fire-buckets, fire-extinguishers are all placed ineach processing areas. There is an automatic switching system for machines to protectthe workers from the electronic shock hazard. This will automatically switched to off statewhen will any short circuit occurs. As a safety for the employees aprons and masks arealso given to them. Apart from all these sufficient notices for safety are displayed inconvenient places in the factory.
  48. 48. Machinery maintenanceEvery half an hour interval the workers will be inspecting the machines and they willbe cleaning the waste material which are stuck on to the machines and all. As part ofpreventive maintenance they will be putting oil and grease for the machines. There will bealso inspection of the wear and tear parts of the machines as well.Quality policiesAccording to the market demand the print materials quality also will be changed at presentthe print material should have 60 count and C.S.P 2400 above. So according to the clientsorder the quality of the print material also will be changed The main quality policies aresupply in time, cost effectiveness, adapting changes as required to compete in thecustomer driven market, mentoring employees at all levels in reviewing and productivityrelated objectives for continual improvement and sustainable growth.
  49. 49. SYSTEMS DEPARTMENTIV.5. SYSTEMS DEPRTMENTArtificial intelligence is necessary for development of mankind. Today, the terminformation technology has ballooned to encompass many aspects of computing andtechnology, and the term is more recognizable than ever before. The informationtechnology umbrella can be quite large, covering many fields. IT professionals perform avariety of duties that range from installing applications to designing complex computernetworks and information databases.-Duties that officials perform in it department include:
  50. 50. Data management, Computer networking, Computer engineering, Database systemsdesign, Software design, Management of information systems, Systems management orSystem administration.-OBJECTIVES1. Ensure the protection and security of data.2. Minimize duplication of effort, services and resources.3. Eliminate inefficient and costly redundancies.4. Eliminate non-compatible standards and architectures.5. Identify obstacles for departments wanting to move computing operations to theDivision of Information Technology and solve it immediately.-Software configuration ESSL[enterprise Software Solutions Lab Microsoft office Tally-9 PhotoShop 11 Corldraw 11ESSL is used to assist the attendance system. Personal Attendance Monitoring System(PAMS) is the most modern technology to record the attendance of the employees withinthe organizations. Biometric finger initialization technology is adopted by the cotton presss.
  51. 51. Hardware Specification eSSL-manufactured Hardware Attendance Device
  52. 52.  Access Control Device Biometric Option - Fingerprint Card Option - Proximity/MIFARE/HID Sensor Type: Optical or Silicon Sensor User Capacity– 1500-8000 (if only Fingerprint punch) User Capacity– 60,000 (if Fingerprint punch Card) Transaction Storage - 30,000– 100,000 Display– TFT or LCD Verification Time– 1 to 2 Second Connection Options Serial Ethernet Wireless Ethernet GPRS Intranet Internet
  53. 53. BenefitsReduce the time required to schedule employeesDo away with timecard preparation, collection, filling and storageSignificantly cut down on payroll processing timeEliminate unauthorized hoursEliminate the need to calculate vacation, sick or compensation time accrualsIdentify and eliminate time abuses (break, meal, buddy punching, etc.)Be more productive, efficient and profitableRestrict unnecessary overtime and other exceptionsAltogether eliminate the need to calculate time cardsImproves employee productivityMicrosoft office is used for other office related activities.Tally-9 software is used for keeping the accounts and allAll the accounts are computerized, when we switch over to computerized accountingfor first time. We should create all ledgers and enter opening balance and classify atthisstage. Just enter all the transaction in vouchers, click the journalisation, posting toledger,preparation to trail balance, financial statement etc, is done by the computer. Thesoftwaretally 9 version is used by the company.
  54. 54. Hardware Processor: Intel Pentium 4 and above RAM memory: 4GB Hard Disk: 320GB Processor speed: 3.2 Ghz Monitors: HCL 17‖ All accessories are of by HCLSystem analysis & designSystem analysis and designing was done by DGM of each units according to therequirements of each user.Each user was given a user name and password to protect the computer and all systemfrom usage of unauthorized persons.System maintenanceSystem maintenance was done by Annual Maintenance Contract (AMC). Privateparties are appointed on contract basis for the maintenance of the system, routers, and allrelated accessories.Usually the contract was given to zenith, HCL, eSSL etc. Maintenance is of twoways; without system replacement and with system replacement. Without systemreplacement is done by internally and with system replacement is done by externally.
  55. 55. Features of systemThe systems is protected from the attack of viruses using advanced antivirus program. Allsystems are interconnected with each other by a server. So it is very easy for the officestaffs and all for entering the data and all.Pro & cons of the systemSystems has more advantages compared with the disadvantages, the system help tocomplete the work in stipulated time with precision. Because of the server all thecomputers are inter-connected and so by this the staffs don’t want to rush out from officeto office or by system to systems. The only disadvantages is that it is machine and there isa chance of problems which result in the loss of dataADVANTAGES Work in stipulated time with precision. All the computers are inter-connected The staffs don’t want to rush out from office to office or by system to systems.DISADVANTAGES It is machine There is a chance of problems which result in the loss of data.
  56. 56.  Virus attacks will destroy datas Hacking of datas of the companyIdentification of errorEvery week there will be the inspection team who will be there for finding out theerrors of the system. If there has been any error occurred then soon they will be taking thenecessary actions to overcome the error.Error handling methodsIf there has been any virus threat or like that, then soon they will scan the system andremove the virus from the system.Database administrationTally9, Microsoft Access are the two databases which is used in the company. Theadministrator has the privilege to edit and handle the data in the database.
  57. 57. PURCHASE DEPARTMENT
  58. 58. The safire industries one of the leading industry in printing, the purchase departmentworks more efficiently in the firm, the purchase department comprises of the followingpeople.ManagerClerkWorker 2. Raw material e. Ink f. Paper g. Pigment h. Plate PROCUREMENT OF RAW MATERIALS 1. PAPER The major procurement of the paper is from paper mills, the dealing is directly done by the firm no intermediaries or agents, the paper’s are mostly bought from the following mills WEST COAST PAPER MILL HUMBLEY PAPER MILL SESHAY PAPER MILL An average of 10 tones of papers are ordered per month and they are made to stock and during peak seasons the orders are nearly 15 to 20 tones 2. INK
  59. 59. Ink, another source of raw material which is made in the firm itself by means ofpigment which is locally available in the town and for quality products the ink ismainly imported from the countries like Germany, and from DIC ltdNearly 1500 kg of ink is ordered per month 3. PLATE The very essential source of printing through which the images are transferred from the system to paper. There are nearly three types of plate namely WAIPON PLATE THERMAL PLATE (NOT REUSABLE) PSP PLATE The plates are mainly brought from TECHNOVA IMAGING SYSTEM PVT LTD. The management will take orders for the raw Printing and likewise the production takes. The major contribution of printing where from Andra Pradesh, TamilNadu, and Karnataka etc

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