Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ola v/s Uber - CIT

79 views

Published on

The presentation is a brief comparison of the cab service giants in India, Ola and Uber. The comparison include application, website and its presence on social media.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Ola v/s Uber - CIT

  1. 1. V/S Group 7 Akanksha Gupta (261062) Shakshi Jain (261103) Siddhant Jain (261107) Vaibhav Agarwal (261115) CIT PROJECT
  2. 2. Introduction ▰OLA • Indian online transportation network company under ANI Technologies Pvt. Ltd. • Founded in 2010 by Bhavish Aggarwal & Ankit Bhati • Operates in 102 cities across India • Revenue = INR 383.44 Cr ▰ UBER • US based global transportation technology company • Founded in 2009 by Travis Kalanick and Garrett Camp(India2013) • Operates in 84 countries and 29 cities in India • Revenue = INR 379.79 Cr
  3. 3. Cab Industry Analysis ▰ Growth rate to reach around 17-20% by 2020 in India through promotional activities and enhanced safety and security ▰ Threat to traditional taxi market and car industry- Convenient, Economical, Quality service ▰ High scope of growth because of poor public transport and low car penetration in India
  4. 4. CAB INDUSTRY AND TECHNOLOGY Technology is the lifeline of cab industry! ▰ GPS ▰ Live traffic feed ▰ Multiple platforms- App(Android/iphone/windows) ▰ Internet Pentration ▰ Payment option(cash/cashless) ▰ Use of Big Data ▰ Moving towards connected cab ecosystem- for riders and drivers
  5. 5. 44% 50% 1% 5% Market Share of Cab Industry Ola Uber Meeru Others Source: Financial Express, Jan- June 2017
  6. 6. OLA OR UBER? Source: Survey from yourstory.com
  7. 7. Website Analysis
  8. 8. B+ 79 C- 45 A 88 A+ 100 B+ 75 PERFORMANCE SEO SECURITY MOBILE & UI SOCIAL B+ WEBPAGE IS GOOD UBER Brief Analysis
  9. 9. C 54 A+ 100 B- 65 C+ 60 B+ 76 PERFORMANCE SEO SECURITY MOBILE & UI SOCIAL B- PAGE IS GOOD OLA Brief Analysis
  10. 10. DETAILED ANALYSIS (OLA V/S UBER) o Headings: Properly arranged. o Site Map: Not Available o Security: SSL Certificate o Backlinks: 29298 (External: 28268) o Friendly URLs o Headings: Properly arranged. o Site Map: Not Available o Security: SSL Certificate o Backlinks: 228726 (External: 209912) o Some of the URLs aren’t Friendly.
  11. 11. LANDING PAGE ANALYSIS (OLA V/S UBER) o Page Size : 5KB o Page Requests: 0 o Page Speed: 0.1sec o Title Tag of optimal length (Length : 16 char) o Meta Description Tag: Not Available o Page Redirects: 0 o Page Size : 742b o Page Requests: 0 o Page Speed: 0.5sec o Title Tag of optimal length (Length : 39 char) o Meta Description Tags are there (Length : 160char) o Page Redirects: 0
  12. 12. 12
  13. 13. • Include a Meta Description Tag • Use your main keywords across the important HTML Tags • Implement an XML Sitemaps File • Create and link an associated Google+ Profile • Create and link an associated LinkedIn Profile • Reduce your Total Page File Size • Implement an XML Sitemaps File • Update URLs to be more human and Search Engine readable • Create and link an associated Youtube Channel • Create and link an associated Google+ Profile RECOMMANDATIONS
  14. 14. Top posts
  15. 15. Ola on social media #there for you #children’s day #stay tuned# pedal on #share Wednesdays # Farak padta hai #mujhe farakpa dtahai
  16. 16. Ola on social media - Brand awareness of ola increased by 7 points. - Purchase intent increased by 3 points.
  17. 17. 19 Uber on Social Media
  18. 18. Facebook Analysis OLA 1- 891,375 likes on FB page 2- Response time to any query or complaint is usually 8-10 mins. 3-FB’s ad strategies helped Ola to increase sales by 60% 4- 3 times increase in Ola’s customer acquisition rate in 5 weeks. 5-4 times increase in brand related online searches. 6- Quite active and frequency of posts is high. UBER 1- 16 Million likes on FB page. 2- Response time to any query or complaint is usually 15-20 mins. 3-Quite active and frequency of posts is high.
  19. 19. THANKS!

×