One size does NOT fit allPrivacy – FERPALack of control = OpportunityAccountabilityWhat material may/may not be appropriateDo not want to replace face-to-faceEngaging students – how to measure success?
There is no best practice is social media – it all depends on the outcomes you establish – what do you want your audience to learn, do, etc.Regardless of your goal, it’s critical to avoid being static. Be dynamic by interacting – retweet, mention, like, use a hashtag – you can start with full time and student staff, mention this to your students, etc. Have students “tag” themselves, encourage them to comment, etc.Great way to start is through real conversations.Measurement tools vary – it depends on what you’re interesting in. Is it number of likes or followers? Number of mentions? Like anything we do in student affairs, it’s not about just DOING it – you have to show data and why/how it matters. Also be prepared to answer WHY you did things. Many websites have been developed for users to better understand their online impact. I’m going to review one of these, which again – is only 1 piece to the puzzle – in-person activity is obviously not measured with these tools.
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The University of Texas at Tyler<br />Academic Advising Center<br />http://Did You Know 4.0<br />
What is Social Media?<br />Social media comprises of activities that involve socializing and networking online through words, pictures and videos. Social media is redefining how we relate to each other as humans and how we as humans relate to the organizations that serve us. It is about dialog – two way discussions bringing people together to discover and share information (Solis 2008).<br />
Why is Social Media Important?<br /><ul><li>The more active students are in college life, the more they will develop during that time period</li></ul>Astin, 1985<br /><ul><li>Engagement encompasses various factors, including investment in the academic experience of college, interactions with faculty, involvement in co-curricular activities, and interaction with peers</li></ul>Pascarella & Terenzini, 2005; Kuh, 2009<br /><ul><li>Meeting students “where they are”</li></ul>Millennials<br />
Where are THEY (Millennials)?<br />Today’s students are twenty-four-hour, seven-day-a-week customers who reject the disadvantages of traditional nine to five administrative practices. Technology provides extended access to information, interaction, and client-centered applications<br />Multari, 2004<br />Consistent information is a necessary and important part of good academic advising, even when the message is repetitive and is published in several locations <br />Steele & Carter, 2002<br />94% of first year college students use social networking websites<br />Higher Education Research Institute (HERI), 2007<br />
Jason Falls, co-founder of the Social Media Club, asked his Twitter followers to explain social media in two words or less. Common terms included…<br />Relationship building<br />Interaction<br />Community <br />Does this relate at all to RETENTION?<br />Does this relate at all to ADVISING?<br />
LET’S GET STARTED!<br />Make sure your have the video camera inserted in a USB port on your computer or monitor <br />Check to make sure Logitech webcam software is installed on your computer<br />The icon should look like:<br />
Engagement via <br />Branding<br />Remain open<br />Balanced postings<br />“Softball” questions<br />Make it personal – give students a reason to click, comment, like, etc.<br />Popiolek, 2011<br />