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Oskar_Korkman_VTT_Growth_Lab_Resource_Sufficiency_Nov_2018

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VTT Growth Lab on Resource Sufficiency, 27 Nov 2018, presentation by Oskar Korkman, Alice Labs

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Oskar_Korkman_VTT_Growth_Lab_Resource_Sufficiency_Nov_2018

  1. 1. How to create a pull in the consumer market for circularity? Founder, Alice Labs Oy www.alice-labs.com
  2. 2. 28.11.2018 2
  3. 3. 28.11.2018 3
  4. 4. 28.11.2018 4 CONSUMERS NOT INTERESTED BRANDS NOT MOVING FAST ENOUGH OR
  5. 5. 28.11.201 8 5 95% I prefer to buy products from brands that behave ethically / 18-24’s in China Strongly Agree Source: Alice Labs, 2017 China I feel strongly that companies should help improve the environment Source: Nielsen Sustainability Report 2018 81%
  6. 6. 28.11.201 8 6 OUR CURIOSITY TOOK US ON A VOYAGE OF DISCOVERY: 50 LEADING EDGE CONSUMERS IN 4 CITIES 300 HOURS OF FACE TO FACE TIME 4 200 QUESTIONNAIRES COMPLETED IN 7 COUNTRIES
  7. 7. 28.11.2018 7 NOVELTY STABILITY SELF COLLECTIVE
  8. 8. § 28.11.201 8 oskar.korkman@gmail.com8
  9. 9. 28.11.201 8 oskar.korkman@gmail.com9 New has been # 1 marketing slogan for the last 40 years
  10. 10. 28.11.2018 10 1. Familiar product 2. Perfect product 3. Flexible product 4. Pleasurable and responsible products
  11. 11. 28.11.2018 oskar.korkman@gmail.com11 Familiar products: The opportunity to extend the life cycle of products by bringing augmenting products, changing, repairing and improving.
  12. 12. 28.11.2018 oskar.korkman@gmail.com12 Perfect product: Sustainable materials are a part of a narrative of products that are made with care. A perfect product is intentional and the customer appreciates the process behind it.
  13. 13. 28.11.2018 13 Flexible products: Create more with the same resources, enable mobility and “lightness”
  14. 14. 28.11.2018 14 Pleasurable engagement: The opportunity to introduce guilt free pleasure and style to a consumer who has come to expect only austerity from responsible consumption.
  15. 15. 11/28/2018 15
  16. 16. #1 Leading edge as a target, not idealists #2 Think aspiration, not restraints #3 Use tensions: new & old, self & collective #4 Create trust through transparency 28.11.2018 16
  17. 17. Thank you! oskar.korkman@alice-labs.com https://www.linkedin.com/in/oskar-korkman-01b38/

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