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How To Go From Telehealth Startup To Telehealth Enterprise

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How To Go From
Telehealth Startup To
Telehealth Enterprise
Ned Thurman
CEO / Co-Founder
June 15, 2017
Reimbursement
• State – Legislation
– Parity Laws
• Medical Board Requirements
• Payor Mix
– Medicare, Medicaid, BCBS, Cigna, Aetna
• Service
– Live video vs Store and Forward
2
Before You Begin
• Why are you considering telehealth?
– Increase quality of care
• Collaboration
– Competitive advantage
• Keep up with competition
– Reduce Costs
• Optimize resources
– Revenue opportunity
• Increase market share
3
Set Objectives
• Quality of Care
– Stroke - Door to Needle
• Market Share
– Access to Care – pediatricians in rural counties
• Cost Savings (cost avoidance)
– Reduce/Eliminate transportation costs
• Revenue
4
Program Plan
• Team
• Duration
• Costs
• Define Success
• Measure
5
Vendor Selection
• Software vs Hardware
– Understand the problem you are solving
• Integration
– Existing tele-systems or EMR
• Equipment
– Carts and Peripherals
• Existing Relationships
6

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  • 1. How To Go From Telehealth Startup To Telehealth Enterprise Ned Thurman CEO / Co-Founder June 15, 2017
  • 2. Reimbursement • State – Legislation – Parity Laws • Medical Board Requirements • Payor Mix – Medicare, Medicaid, BCBS, Cigna, Aetna • Service – Live video vs Store and Forward 2
  • 3. Before You Begin • Why are you considering telehealth? – Increase quality of care • Collaboration – Competitive advantage • Keep up with competition – Reduce Costs • Optimize resources – Revenue opportunity • Increase market share 3
  • 4. Set Objectives • Quality of Care – Stroke - Door to Needle • Market Share – Access to Care – pediatricians in rural counties • Cost Savings (cost avoidance) – Reduce/Eliminate transportation costs • Revenue 4
  • 5. Program Plan • Team • Duration • Costs • Define Success • Measure 5
  • 6. Vendor Selection • Software vs Hardware – Understand the problem you are solving • Integration – Existing tele-systems or EMR • Equipment – Carts and Peripherals • Existing Relationships 6
  • 7. Implementation • Pilot • Full Deployment • Training • Support 7
  • 8. Post Live • Support Team • Refresh Training • Review and Revise Workflow 8
  • 9. Marketing Your Service • Physician Group • Behavioral Health • Healthcare System • Measure 9
  • 10. Expand Your Service • Additional Specialty • New Regions • Joint Ventures 10