Creating Transmedia stories: how to connect emotionally with the digital consumer – Stef Wouters<br />By introducing story...
<ul><li>ACTIVE
Experience
REAL REALITY – REAL EXPERIENCE</li></ul>____________________________<br /><ul><li>PASSIVE / RECEPTIVE
Oraltradition (campfire)
Written down (tablets & books)
Images (movies) </li></ul>____________________________<br /><ul><li>ACTIVE / RECEPTIVE
Transmedial (+games, x-media & choice)
Experiencethrought media
VIRTUAL REALITY – REAL EXPERIENCE</li></li></ul><li>
Active in a virtual game.<br />
Foursquare TV Series FromEndemol USA In The Works<br />| 12/ 2/10 04:35 PM |       <br />
Mood & senses.<br />
Technology?<br />
Future Media?<br />SENSE MEDIA<br />----------<br />FEEL<br />HEAR<br />----------<br />SMELL<br />SEE<br />----------<br ...
Future Media?<br />Emotion versus technologydisruptivesensesfeelingsrationalempathicirrational<br />intuitiveprogress<br />
Future Emotion?<br />A<br />STORY<br />FEEL<br />HEAR<br />SMELL<br />SEE<br />TASTE<br />SPEAK<br />
Createemotionthrough story?<br />
Create story throughemotion?<br />
Create a story.<br />
Createcharacters.<br />
Createemotion.<br />
Transmedia<br />TV<br />web<br />game<br />DVD<br />mobiel<br />print<br />…<br />radio<br />
How to?<br />STORY<br />
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Stef Wouters - Creating Transmediastories: how to connect emotionally with the digital consumer

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Stef Wouters - Creating Transmediastories: how to connect emotionally with the digital consumer

  1. 1.
  2. 2. Creating Transmedia stories: how to connect emotionally with the digital consumer – Stef Wouters<br />By introducing storytelling in projects, a new world of emotion can be built. In this lecture, an insight in the creation and the expansion of transmedia projects will be given. By means of some illustrating examples, the opportunities and lessons learned will be discussed. This presentation is not about technology but about creating story worlds using transmedia techniques.<br />
  3. 3.
  4. 4. <ul><li>ACTIVE
  5. 5. Experience
  6. 6. REAL REALITY – REAL EXPERIENCE</li></ul>____________________________<br /><ul><li>PASSIVE / RECEPTIVE
  7. 7. Oraltradition (campfire)
  8. 8. Written down (tablets & books)
  9. 9. Images (movies) </li></ul>____________________________<br /><ul><li>ACTIVE / RECEPTIVE
  10. 10. Transmedial (+games, x-media & choice)
  11. 11. Experiencethrought media
  12. 12. VIRTUAL REALITY – REAL EXPERIENCE</li></li></ul><li>
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21. Active in a virtual game.<br />
  22. 22. Foursquare TV Series FromEndemol USA In The Works<br />| 12/ 2/10 04:35 PM |       <br />
  23. 23. Mood & senses.<br />
  24. 24. Technology?<br />
  25. 25. Future Media?<br />SENSE MEDIA<br />----------<br />FEEL<br />HEAR<br />----------<br />SMELL<br />SEE<br />----------<br />TASTE<br />SPEAK<br />
  26. 26. Future Media?<br />Emotion versus technologydisruptivesensesfeelingsrationalempathicirrational<br />intuitiveprogress<br />
  27. 27. Future Emotion?<br />A<br />STORY<br />FEEL<br />HEAR<br />SMELL<br />SEE<br />TASTE<br />SPEAK<br />
  28. 28. Createemotionthrough story?<br />
  29. 29. Create story throughemotion?<br />
  30. 30. Create a story.<br />
  31. 31. Createcharacters.<br />
  32. 32. Createemotion.<br />
  33. 33. Transmedia<br />TV<br />web<br />game<br />DVD<br />mobiel<br />print<br />…<br />radio<br />
  34. 34. How to?<br />STORY<br />
  35. 35. How to?<br />STRUCTURE<br />
  36. 36. Examples<br />
  37. 37. Examples<br />
  38. 38. Emma<br />
  39. 39. Thuis<br />
  40. 40. MonkeyTales<br />

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