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BA as Digital Systems Analyst

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Доклад Сергея Шиманского и Jon Riekse на Analyst Days-7. 13-14 октября 2017. Минск
www.analystdays.com

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BA as Digital Systems Analyst

  1. 1. 1CONFIDENTIAL BA as Digital Systems Analyst JON RIEKSE / SERGEY SHIMANSKY 13 October 2016
  2. 2. 2CONFIDENTIAL WHO WE ARE SERGEY SHIMANSKYJON RIEKSE Senior Director, Technology Solutions EPAM London, UK Business Analysis Team Leader EPAM Minsk, Belarus
  3. 3. 3CONFIDENTIAL PURPOSE OF THIS PRESENTATION 1. Share lessons learned from complex digital engagements 2. Discuss System Analysis skills needed in our digital engagements 3. Think about where the industry (and our BA careers) may be headed
  4. 4. 4CONFIDENTIAL AGENDA 1. Digital BA today @ EPAM Belarus 2. How a systems analysis approach can be applied to: a) User experience (UX) & interface design b) Enterprise content & data architecture c) Development & integrations 3. Example digital projects & the BA role 4. Navigating our future careers
  5. 5. 5CONFIDENTIAL EPAM GLOBAL SCALE: 4 CONTINENTS, 25 COUNTRIES, 50+ DELIVERY CENTERS 13,400 1,700 2,700 500 1300 EASTERN EUROPE APAC CENTRAL EUROPE WESTERN EUROPE NORTH AMERICA DELIVERY PROFESSIONALS* KEY IN-MARKET LOCATIONS AMSTERDAM, NL FRANKFURT, DE GOTHENBURG, SE LONDON, UK NEWTOWN, PA (HQ) ATLANTA, GA BOSTON, MA CHICAGO, IL CONSHOHOCKEN, PA HOUSTON, TX LOS ANGELES, CA MOUNTAIN VIEW, CA NEW YORK, NY PHILADELPHIA, PA SAN FRANCISCO, CA SEATTLE, WA OTTAWA, CANADA TORONTO, CANADA GUADALAJARA, MEXICO MANCHESTER, UK VIENNA, AT ZURICH, SZ BUDAPEST, HU WARSAW, PL MOSCOW, RU NORTH AMERICA WESTERN EUROPE CEE APAC HONG KONG, HK SHANGHAI, CH SINGAPORE, SG
  6. 6. 6CONFIDENTIAL 24 YEARS OF ENGINEERING EXPERIENCE DRIVES SHIFT TO PRODUCT AND PLATFORMS ENGINEERING SERVICES EPAM FOUNDED IN 1993 DIGITAL PLATFORM ENGINEERING & ORCHESTRATION SERVICES PRODUCT DEVELOPMENT SERVICES TECHNOLOGY SERVICES PRODUCT ENGINEERING 1990s 2000s 2012-2015 2015-2018
  7. 7. 7CONFIDENTIAL FULL-STACK END-TO-END SOLUTION PRACTICES DIGITAL ENGAGEMENT INTELLIGENT ENTERPRISE Data Intelligence Big Data/Data Lake, Data Science, Text Analytics, Real-time/Streaming, Search, Visualization, Agile BI Application and Cloud Management Infrastructure Architecture , DevOps, AppOps, SysOps Agile & Lean Agile Thinking, Eng. Processes & Tools ADVANCED TECHNOLOGY Solution Architecture & Technology Platforms N-Tier, frameworks, Integration, J2XE, .NET, Scalability, Sustainability, Supportability Assurance Security, QA, Testing, Automation, Performance Embedded & IoT Appliances, Devices, Infotainment, Robotics Enterprise Architecture & Integration Data Platforms Data Consulting CORE ENGINEERING / PRODUCT ENGINEERING Business Analysis Product mgmt. process, requirement gathering and mgmt. process, industry specifics INDUSTRY EXPERTISE / BUSINESS CONSULTING DIGITALBUSINESS Enterprise Apps SAP, CRM, Marketing Automation/Ops, ECM, BPM, Taxonomy, Social Enterprise, Green Field Digital Marketing & Analytics CEM, DAM, CRM, Customer Identity, Loyalty Touchpoint Tech Mobile, Social, Wearables, GameTech, AR/VR Commerce & Content eCommerce & ECM Platforms, Domain-specifics Digital Strategy, Experience, Digital Platforms Digital Strategy, Experience, Service Design, TRIZ
  8. 8. 8CONFIDENTIAL DESIGN, BUILD, RUN, OPTIMIZETHINK DIGITALBUSINESS FULL-STACK SOLUTION PRACTICES Omni-Commerce & Touchpoint Tech eCommerce, Social, Mobile/Wearables, GameTech, AR/VR Data Intelligence & Search Big Data/Data Lake, Data Science, Text Analytics, Real-time/Streaming, Search, Visualization, Agile BI Application and Cloud Management Infrastructure Architecture, DevOps, TechOps Enterprise Apps Green Field, SAP, CRM, Marketing Ops, ECM/BPM, Taxonomy Digital Marketing & Analytics CEM, DAM, CRM, Customer Identity, Loyalty EXPERIENCE CONSULTING Digital Strategy, Experience, Service Design, TRIZ TECHNOLOGY CONSULTING Enterprise/Solution Architecture & Integration, Data Consulting, Agile, Processes & Tools Technology Platforms N-Tier, frameworks, Integration, J2XE, .NET, Scalability, Sustainability, Supportability Product Management & Business Analysis Product mgmt. process, requirement gathering and mgmt. process, industry specifics Delivery Management, Engineering Productivity (EngX) Assurance Security, QA, Testing, Automation, Performance IoT & Embedded, Automotive Connected Devices, Appliances, Infotainment, Robotics, Internet of Cars Financial Services & Insurance Consulting HealthCare & Life Sciences Consulting Retail & Consumer Consulting Travel & Hospitality Consulting Business Agility, Transformation, & Process Automation STRATEGY & INDUSTRY CONSULTING Strategy, SMEs, Program & Change Mgmt.
  9. 9. 9CONFIDENTIAL IMPLEMENTATION & DELIVERYEXPERIENCE DESIGN SOLUTION DESIGNPRODUCT DESIGN SAMPLE MULTIDISCIPLINARY/ CROSS-FUNCTIONAL TEAM EXECUTIVE TEAM PROJECT MANAGER EXECUTIVE SPONSOR DELIVERY MANAGER BUSINESS OWNER TECH. ARCHITECT PRODUCT OWNERS IT TEAM ENTERPRISE ARCH. EXPERIENCE DESIGN LEAD TECH LEAD QA TEAM BA TEAM FRONT-END DEVS ANALYTICS TEAM CONTENT STRATEGISTS EXPERIENCE DESIGNERS QA LEAD EXECUTIVE TEAM MANAGMT. TEAM LEADERSHIP TEAM CORE TEAM LEAD BA DIGITAL ENGAGEMENT LEADER ACCOUNT MANAGER DEV OPS CORE DEVs ANALYTICS LEAD DEV TEAMS Client PROJECT MANAGER QA MANAGER PROGRAM MANAGER PROGRAM MANAGER SOLUTION ARCHITECTS TEAM LEAD
  10. 10. 10CONFIDENTIAL DIGITAL BA TODAY @ EPAM BELARUS
  11. 11. 11CONFIDENTIAL DIGITAL BA IN BELARUS Strategy & Experience Digital Marketing Commerce Mobility
  12. 12. 12CONFIDENTIAL WHAT WE TYPICALLY DO BA activities: • Presale • Discovery • Delivery Support • Training • User-acceptance testing Context: • Turn-key solutions • Mixture of onsite/offshore work • Experience & Technology Consulting
  13. 13. 13CONFIDENTIAL WHAT SKILLS ARE REQURED • Domain knowledge: • E-commerce • Digital marketing • Platforms knowledge: • SAP Hybris • Adobe Experience Manager • Sitecore • Others • Soft-skills and consulting mindset
  14. 14. 14CONFIDENTIAL WHAT ARE THE CHALLENGES • Large teams incl. Content strategy, UX/UI, Delivery manager. Who’s doing what? • Alignment of streams, especially UX/BA. Who starts when? Who does what? • High expectations from the client.
  15. 15. 15CONFIDENTIAL DIGITAL SOLUTION CONSULTING COMPETENCIES MAP Business Analysis UX Solutions Platforms Soft-skills • Initiative started at • EPAM DEP Minsk
  16. 16. 16CONFIDENTIAL THE COMPLEXITY OF THE DIGITAL SPACE
  17. 17. 17CONFIDENTIAL SO WHAT’S SO SPECIAL ABOUT DIGITAL? 1. Origin of the web as a marketing communication channel o Equates to a multi-disciplinary team driven by creative & design (UX) 2. Technical & integration complexity has grown over the last 20 years o Web is now the mission-critical business application 3. Legacy systems may still be in place, cobbled together with newer technology platforms o Enterprise data and business logic is often misunderstood 4. Each organization’s digital infrastructure is unique & custom o Often developed to the limits of the organizations ability to manage and deliver complexity
  18. 18. 18CONFIDENTIAL SYSTEMS APPROACH TO: UX DESIGN
  19. 19. 19CONFIDENTIAL INTEGRATING DESIGN & ENGINEERING • It can be difficult in an organization, especially when under time and cost pressure, which is usually always • You solve this by creating a multidiscipline digital culture • Leadership • Different mindsets require finding common ground • Decompose problems in order to solve them: • Visual Design • Information Architecture/interaction design • Business logic • Technical/development • Content & data governance • Change management, current state to future state
  20. 20. 20CONFIDENTIAL • Design and Engineering are often seen as different disciplines, but it is when they work in harmony that we can have the greatest impact, • We bring staff of all disciplines together to understand and deliver the value of Harmonising Design & Engineering. • We drive this strategic initiative throughout the organisation helping to develop the business skill set and the future of EPAM. INTEGRATING DESIGN & ENGINEERING 2 Engineering Team with Design Advisors ENGINEERING EFFORT Design Team with Engineering Advisors DESIGN EFFORT DESIGN TEAM EXPERIENCE ENGINEERIN G TEAM Design and Engineering are augmented throughout the project lifecycle. PROJECT LIFECYCLE
  21. 21. 21CONFIDENTIAL • Ultimately we are building a digital, software system • System thinking has to be brought up into initial Product definition and requirements gathering • Trying to systematize design after it’s completed is inefficient and causes root quality problems down the road BA AS DIGITAL SYSTEMS ANALYST 2 DESIGN TEAM EXPERIENCE ENGINEERIN G TEAM EXPERIENCE DESIGNER UI DEVELOPER SOLUTION ARCHITECTURE DIGITAL STRATEGY INFORMATION ARCHITECTURE CONTENT STRATEGY BUSINESS ANALYSIS DEV OPS DATA ARCHITECT DIGITAL ANALYTICS
  22. 22. 22CONFIDENTIAL USER EXPERIENCE (UX) IN DIGITAL PROJECTS • Interfaces have to be intuitive o There is no instruction manual for web visitors • UX often leads the effort…..but o Technical complexity and cost should be understood by all stakeholders o Patterns should be established to facilitate predictable UX and support develoment efficiency • Avoid the unique snowflake approach by systemized, pattern reuse
  23. 23. 23CONFIDENTIAL COMPLEXITY IS EXPENSIVE (AND NOT ALWAYS INTUITIVE) • Which one costs more??
  24. 24. 24CONFIDENTIAL TYPES OF UX DELIVERABLES • Personas • Customer/User Journey Maps • User Task Prioritization (Responsive) • Sitemap • Page Template/Wireframe Inventory • Interaction Design / Annotations • Clickable/HTML prototype • Brand/Visual Style guide • Visual Design Comps
  25. 25. 25CONFIDENTIAL EXAMPLES: CLICKABLE SITEMAP (GLIFFY PLUG-IN)
  26. 26. 26CONFIDENTIAL EXAMPLES: PAGE TEMPLATES & COMPONENTS
  27. 27. 27CONFIDENTIAL COMPONENT APPROACH A component based approach for UX planning, gives you the following benefits: FINDABILITY Taxonomies for dynamically serving up relevant content. MODULARITY Variations of the message for different components, channels, and devices. 1 2 FACETED SEARCH RELATED CONTENT BODY COPY CROSS-PROMO MOBILE CHANNELS COMPONENT APPROACH
  28. 28. 28CONFIDENTIAL COMPONENT APPROACH PERSONALIZATION Persona matrices that determine who gets what message. CONTEXTUAL VERSIONING Thematic content variations based on seasonal or topical relevancy. ANALYTICS Variations on the message to A / B test for efficacy. 3 5 4 SPORTS SPORTS COMPONENT APPROACH
  29. 29. 29CONFIDENTIAL COMPONENTIZATION PAGE TEMPLATE LAYOUT COMPONENT
  30. 30. 30CONFIDENTIAL INTERACTIONS / ANNOTATIONS EXAMPLE 1
  31. 31. 31CONFIDENTIAL INTERACTIONS / ANNOTATIONS EXAMPLE 2
  32. 32. 32CONFIDENTIAL FROM WIREFRAME TO CONTENT TEMPLATE
  33. 33. 33CONFIDENTIAL FROM CONTENT TEMPLATE TO CMS
  34. 34. 34CONFIDENTIAL • Underlying decomposed content/data model • Consistency between elements BA TASKS DURING THE UX PROCESS • Interaction Definition • Image rendition analysis, affects wireframes • Alignment with UI team • Technical team is looking at payload • Lazy loading/SEO needs to be considered VISUAL DESIGN UX FLOWS WIREFRAMES • Screen definition alignment to requirements • Business logic implications • Technical Constraints from 3rd party integrations SITEMAP • Are all templates identified • Differences in Sitemap based on user state (e.g. logged in) • System bounded (no loose ends) WIREFRAMES CONTINUED • Clarity to technical team of analysis, including caching, API dependencies, etc. • Taxonomy relationships, consistent and optimization of design/configuration • Interaction behavior is understood BEFORE interface development • Analytics events (JavaScript firing)
  35. 35. 35CONFIDENTIAL SYSTEMS APPROACH TO: ENTERPRISE CONTENT & DATA
  36. 36. 36CONFIDENTIAL ENTERPRISE CONTENT 1. So now we’ve talked about planning one website 2. But enterprise content management is truly enterprise 3. Need to think about many websites and channels 4. Enterprise taxonomy, search, translation and localization 5. Unified messaging across channels PUBLIC WEBSITE SERVICE PORTAL IN STORE SALES APP MOBILE APP CONTENT BRAND MICROSITE
  37. 37. 37CONFIDENTIAL ENTERPRISE CONTENT & DATA 1. Often need to take an API based approach to content, so content can be served to ‘headless’ applications 2. As new content is created, it can be available to other applications 3. Same approach can be used for enterprise data, including products 4. Create an enterprise data dictionary o Customer.First Name o Product.Feature o Product.Main Image CONTENT REQUIRED FOR NEW APPLICATION CONTENT AVAILBLE FOR ALL APPLICATIONS
  38. 38. 38CONFIDENTIAL CONTENT GOVERNANCE In order to have a long term successful web presence the experience both for the customer and the business user is important. An integral part of that is the content Governance . Having the correct content governance model in place will help streamline the workflow and the • Content creation • Content maintenance • Content updates Content owners will have clearly defined roles and responsibilities to improve web efficiency. A sample content governance model
  39. 39. 39CONFIDENTIAL WORKFLOW DIAGRAM EXAMPLE
  40. 40. 40CONFIDENTIAL SYSTEMS APPROACH TO: DEVEOPMENT & INTEGRATIONS
  41. 41. 41CONFIDENTIAL SYSTEM THINKING UPFRONT TO SUPPORT DEVELOPMENT 1. Data and content relationships o How is content related to products? 2. System Boundaries o Does an MVP platform have all links & integrations accounted for? 3. API Understanding o How will these data be retrieved, what are the parameters? 4. An Object Oriented Approach o What attributes does a customer have? How about a product? 5. Inheritance o Does this business rule apply across the whole enterprise, or just one region or country?
  42. 42. 42CONFIDENTIAL HIGH LEVEL SYSTEM VIEW EXAMPLE • Sketch diagram during discovery • Vet with technical architects • Use when discussing integrations with client stakeholders • Gives a shared understanding • Framework for future integration detail
  43. 43. 43CONFIDENTIAL EXAMPLE DIGITAL BA WORK
  44. 44. 44CONFIDENTIAL National Capital Poison Center With a rise in poisoning deaths nationwide and a decrease in calls to poison centers, NCPC recognized that the public was getting their poisoning information from unreliable sources. NCPC engaged EPAM to create a centralized digital source of poison information to help triage potential poison exposure. The end result is an integrated information website and triage application that provides a unified integrated solution for a complex architecture including multiple application systems, external integrations, and a number of user and administration interfaces. EPAM BUILDS INTERACTIVE TRIAGE TOOL FOR NCPC
  45. 45. 45CONFIDENTIAL National Capital Poison Center KEY HIGHLIGHTS • Launch of native Andriod and iOS application with continuously updating substance database with over 110,000 pharmaceutical and household products • End-to-end design and development of two corresponding responsive content sites: posion.org and webpoisoncontrol.org • Selection of Sitecore as the CMS of choice • Implementation of Microsoft Azure to offer scalable and reliable infrastructure platform • A complex recommendation engine that includes algorithms for 950 unique ingredients and will eventually include thousands of algorithms
  46. 46. 46CONFIDENTIAL EXAMPLE BPMN & BUSINESS LOGIC 1. Used BPMN to align UX, Business logic, and system architecture 2. Created business logic document, which a) Consolidated rules of the system b) Showed inputs required c) Outputs expected d) Allowed developers to focus on development 3. Shared understanding of something very complex 4. Allowed approval from scientific stakeholders of project 5. Facilitated unit & automated testing approach
  47. 47. 47CONFIDENTIAL EXAMPLE BPMN & BUSINESS LOGIC EXAMPLE
  48. 48. 48CONFIDENTIAL EXAMPLE BPMN & BUSINESS LOGIC EXAMPLE BL-214 – Do any ingredient algorithms require weight?  Included in BPM-201: Algorithm Information from Product  Input: Product, Age  Output: Y/N 1. Do any ingredient algorithms require weight (for specific age already entered) in order to make a triage recommendation? a. Note: Requires age as parameter as some algorithms will have age brackets where one requires weight (mg/kg) and another age may only be in mg. This business logic has to be re-run on age change. 2. Ignore ingredient if in Products/Ingredient record field “IgnoreForCalculation” is set to TRUE
  49. 49. 49CONFIDENTIAL ALLEGIS As one of the largest recruiting companies in the world, Allegis relies on their web presence to attract potential candidates, recruiters, and companies from all around the globe. With 7 sub companies utilizing 40 unique sites on disparate systems, EPAM was brought in to consolidate their branding and sites to support their recruiting needs on an international scale. ALLEGIS SELECTS EPAM TO BUILD A CONSOLIDATED BRAND AND WEB-PLATFORM
  50. 50. 50CONFIDENTIAL ALLEGIS • Consolidated 40 web-sites into a single platform that re-uses and streamlines website operations across operating companies to allow for new revenue opportunities • Enabled the organization’s ability to quickly and efficiently publish up-to- date, relevant, and engaging content by transitioning from a technical content development SDLC to a distributed content authoring model • Assisted in training Allegis Sitecore development team into experienced Sitecore website deliverers • Integrated with Weblog, Disqus blog commenting, Brightcove video, Hubspot marketing automation, Google maps, Bing maps, eRecruit jobs feed, Maxhire jobs feed, Brafton news feed and more KEY HIGHLIGHTS
  51. 51. 51CONFIDENTIAL MULTISITE REQUIREMENTS PLANNING 1. Think about multisite and feature sharing from the beginning 2. Determine a business hierarchy for requirements management: • Enterprise • Company 1 • Website a • Website b • Company 2 • Website a • Website b 3. Determine configuration aspects per type, per site, per locale 4. Technical/Integration differences between the sites? 5. Non-functional differences? 6. Opportunities for alignment? 7. Recommendations to be made o Finding best practices within the company from BA activities
  52. 52. 52CONFIDENTIAL THE NEED FOR DIGITAL TRANSFORMATION CUSTOMER EXPERIENCE • Non-targeted content • System specific experience • Non-responsive content delivery • Difficult content discovery MULTI-SYSTEM INTERACTION • Disconnected experience • Restricted marketing automation • Non-responsive design FRAGMENTED TECHNOLOGICAL ECOSYSTEMS • Monolithic and customized systems • Low community participation • No support for multisite • Low insights from marketing efforts L A C K O F C U S T O M E R I N S I G H T S A N D T A R G E T E D C O N T E N T D E L I V E R Y
  53. 53. 53CONFIDENTIAL CHALLENGES – STAKEHOLDER’S VIEW L A C K O F C U S T O M E R I N S I G H T S A N D T A R G E T E D C O N T E N T D E L I V E R Y • Disconnected messaging • Non-relevant content • Static content • Multiple logins • Website had lack of customer ‘contextual awareness’ CUSTOMERS/ PROSPECTS • No unified content interface • Duplicate content • No support for multiple sites • Lack of content and product relationships CONTENT EDITORS • Restricted marketing • Limited insights into marketing efforts • Low community participation • No commerce insights • Limited means of content targeting • No personalisation capabilities MARKETERS • Huge start-up time • Lack of design principles • Code and content separation • Arduous build and deploy DEVELOPERS
  54. 54. 54CONFIDENTIAL 54 Digital Transformation Platforms – Future State ERP / Hybris SEARCH APPLIANCE
  55. 55. 55CONFIDENTIAL SBOS Methodologies and Tools
  56. 56. 56CONFIDENTIAL Content Management Web Experience Mobile Experience (sites and apps) Contextual Intelligence (xDB) Social Experience Experience Analytics capabilities Email Experience Commerce Print Experience Personalization and Experience Testing Experience Automation Business Intelligence Machine Learning Customer DB Integration (CRM, ERP, Call Center etc.) Federated Experience Content Management Contextual Intelligence 3rd Party Connectors Omni channel Automation 3rd Party Experiences
  57. 57. 57CONFIDENTIAL Sitecore Experience Platform – Marketing Capabilities Customer Business Objectives SBOS Process and Methodology Quick Wins Tactics & Results Commerce & CRM Integration
  58. 58. 58CONFIDENTIAL Steps to Sitecore Personalisation PERSONAS CUSTOMER NEEDS & JOURNEY BUSINESS KPIs DIGITAL GOALS/CTAs CONTENT IMPLICIT vs. EXPLICIT
  59. 59. 59CONFIDENTIAL Types of Personalization in Sitecore XP • In the moment • Explicit (Sitecore forms) • Keywords, GeoIP, Campaigns Rules-Based Personalization • Implicit • Based on visitor behavior • Adapts as visit progresses Predictive (profile based) Personalization • Integrated with CommerceConnect • Integrates with CRM • Personalized cross channel Connected Personalization
  60. 60. 60CONFIDENTIAL Personalization Data Model Content Commerce Connect Onsite Search Content & Products Purchase data Shopping Cart dataCX Data Channel, referrer & campaign data Pages viewed Forms/CTAs
  61. 61. 61CONFIDENTIAL Personalization and Profiling Generic Content Categories for Groups Specific Audience Home Page, Impact Pages, Decision Pages Specific sessions, detail pages Personalize here Profile this content
  62. 62. 62CONFIDENTIAL Implicit Persona Definition • Top Tasks • Relevant Content • Purchasing Decision Journey • How does it differ per persona? User Needs & Journey • CTAs / Request a Quote • Increased Engagement • Advocacy & Thought Leadership Business KPIs • Content that identifies the persona • Content targeted to the user • Depth of content for each persona Content
  63. 63. 63CONFIDENTIAL Commerce OOTB Personalization Rules
  64. 64. 64CONFIDENTIAL Creating Personalized Digital Experiences Site interactions Experience Profile Search Email Social Offline Traffic Acquisition … Other Channels Inbound History & Integration Anonymous Visitor Data Digital Fingerprint
  65. 65. 65CONFIDENTIAL Sales & Marketing Insights Technical Approach • Syncing of all Marketo email campaign management • Awareness of offline CRM activity • SSO, single source of customer info • Awareness of products purchased on web experience • Allows single view of the customer through all digital touch points LEVERAGING MARKETO & SFDC
  66. 66. 66CONFIDENTIAL Digital Transformation Outcome CUSTOMER EXPERIENCE • Responsive content delivery • Unified experience on all channels • Connected backend processes INTEGRATED BEST-OF-BREED SYSTEMS • API approach for integration • Allows component reuse • Sitecore and Marketo complement each other A L L O W S G R O W T H O F C O M M U N I T Y P A R T I C I P A T I O N T H R O U G H N E W F E A T U R E S A N D C O L L A B O R A T I O N T O O L S C R E A T E D I N S I G H T S F O R S A L E S A N D M A N Y O T H E R D E P A R T M E N T S
  67. 67. 67CONFIDENTIAL THE EVOLVING BA ROLE
  68. 68. 68CONFIDENTIAL CONSULTING & CLIENT ENGAGEMENT
  69. 69. 69CONFIDENTIAL CONSULTING & CLIENT ENGAGEMENT Examples of IT-consultants: • QA • BA • SA • PM/DM Common skill-set: • Excellent track record • Presentation skills • Meetings facilitation • Confidence: ability to advise, persuade and drive
  70. 70. 70CONFIDENTIAL DIGITAL SKILLS: CONTENT MANAGEMENT • CMS Overview: ECM, WCM, DAM, etc. • Content management team • Content publishing workflows • Content types: blogs, articles, product content, assets, etc. • Translation, Localization & Internalization • Digital assets management • Taxonomy management • Content migration And more…
  71. 71. 71CONFIDENTIAL DIGITAL SKILLS: E-COMMERCE • Product management • Prices • Taxes • Delivery options • Payment options • Customer service • Inventory management • Order management • Returns and refunds And more…
  72. 72. 72CONFIDENTIAL DIGITAL SKILLS: DIGITAL MARKETING • SEO • Web-Analytic • Personalization • A/B testing • Social engagement • Email marketing And more…
  73. 73. 73CONFIDENTIAL NAVIGATING OUR FUTURE CAREERS
  74. 74. 74CONFIDENTIAL DESIGN, BUILD, RUN, OPTIMIZETHINK DIGITALBUSINESS FULL-STACK SOLUTION PRACTICES Omni-Commerce & Touchpoint Tech eCommerce, Social, Mobile/Wearables, GameTech, AR/VR Data Intelligence & Search Big Data/Data Lake, Data Science, Text Analytics, Real-time/Streaming, Search, Visualization, Agile BI Application and Cloud Management Infrastructure Architecture, DevOps, TechOps Enterprise Apps Green Field, SAP, CRM, Marketing Ops, ECM/BPM, Taxonomy Digital Marketing & Analytics CEM, DAM, CRM, Customer Identity, Loyalty EXPERIENCE CONSULTING Digital Strategy, Experience, Service Design, TRIZ TECHNOLOGY CONSULTING Enterprise/Solution Architecture & Integration, Data Consulting, Agile, Processes & Tools Technology Platforms N-Tier, frameworks, Integration, J2XE, .NET, Scalability, Sustainability, Supportability Product Management & Business Analysis Product mgmt. process, requirement gathering and mgmt. process, industry specifics Delivery Management, Engineering Productivity (EngX) Assurance Security, QA, Testing, Automation, Performance IoT & Embedded, Automotive Connected Devices, Appliances, Infotainment, Robotics, Internet of Cars Financial Services & Insurance Consulting HealthCare & Life Sciences Consulting Retail & Consumer Consulting Travel & Hospitality Consulting Business Agility, Transformation, & Process Automation STRATEGY & INDUSTRY CONSULTING Strategy, SMEs, Program & Change Mgmt.
  75. 75. 75CONFIDENTIAL EPAM VR PRACTICE
  76. 76. 76CONFIDENTIAL EPAM VR PRACTICE • What BA Skills are needed in VR o APIs, process models, content/data relationships, business logic…
  77. 77. 77CONFIDENTIAL MAKING YOURSELF INDISPENSABLE 1. Analyze digital complexity and find/create patterns 2. Communicate about complex digital systems 3. Make recommendations for simplification and quality 4. Become an authority on your client or employers business, content, and data models 5. Learn about new technology 6. These skills are in demand globally!
  78. 78. 78CONFIDENTIAL Q&A

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