How to use hootsuite for social media management

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How to use hootsuite for social media management

  1. 1. How to Use Hootsuite for Social Media Management By Vibrant Internet Marketing June 12, 2012All rights reserved. No portion of this document may be used without express permission of the author. Vibrant Internet Marketing isavailable to provide customized presentation to help you achieve your business goals. For more information Contact me here.
  2. 2. How to Use Hootsuite for Social Media ManagementHootsuite is a powerful tool for social media management• Manage multiple accounts• Set messages up ahead of time that will post at a later date and time• Measures the effectiveness• Automatically posts from your blog
  3. 3. How to Use Hootsuite for Social Media ManagementStep 1: Curate and save content• Use Basecamp• Open spreadsheet and curation files while you work• Save often
  4. 4. How to Use Hootsuite for Social Media ManagementStep 2. Compose message in Hootsuite• Use posting box in upper left-hand corner• Select which networks to post to (Twitter, Facebook or LinkedIn)• Twitter posting protocol Content + Link + #hashtag + @follower• Best to stay under 120 characters but not always possible
  5. 5. How to Use Hootsuite for Social Media ManagementStep 2. Compose message in Hootsuite, continued• Best times to post: – Early Am – Lunchtime – Late Afternoon – Evening• Cannot use the same post twice in the same day (wording has to be changed)• NO SPAMMING• ALWAYS recognize retweets, replies, mentions and direct messages
  6. 6. How to Use Hootsuite for Social Media ManagementStep 3. Content• Use curation files in Basecamp• Use Google Alerts• Cut and paste
  7. 7. How to Use Hootsuite for Social Media ManagementStep 4. Link• Use ow.ly in Hootsuite• Tracking & analytics
  8. 8. How to Use Hootsuite for Social Media ManagementStep 5. Hashtags• Powerful way people search• Builds SEO
  9. 9. How to Use Hootsuite for Social Media ManagementStep 6. Use @follower• Naming protocol• Powerful way to attract and engage• Place at end of tweet
  10. 10. How to Use Hootsuite for Social Media ManagementStep 7. Facebook• Use for engagement• Longer posts OK• Use ow.ly short link• Invite comments• Invite an activity
  11. 11. How to Use Hootsuite for Social Media ManagementStep 8. LinkedIn• Use for education and research• Send to groups as appropriate (2 – 3 times per week max)• Use ow.ly short link• Invite comments
  12. 12. How to Use Hootsuite for Social Media ManagementStep 9. Team Communication• How do we track what’s going on and not redo work?

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