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presen           ts  How to Integrate Online and Offline   Marketing toPromote Your Brand
Many businesses miss out on the full benefit of their social media marketing campaign by not integrating their offline mar...
Customers can become confused if there is not an obvious relationship between your online and offline marketing.
Match the look and feel of your online and offline marketing.
Use the same logos and messages
Put your website address on EVERYTHING
Use the keywords that appear in your offline ads
Link landing  pages to your  ads
Use QR codes to send people to your website and/or special promotions
Customize your marketing – both online and offline – to your customer base.
Integrating online  and offline  marketing is not  difficult. It’s just  a matter of  remembering to  do it!
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How to Integrate Online and Offline Marketing Strategies

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Integration Basics
1. Printed materials should include your URL, Facebook or Twitter handle in a place where customers will see the icons.
2. Use QR codes smartly.
3. Give people options for printed or online versions of newsletters, catalogs, special offers, etc.
Consistency
4. Branding, branding, branding.
5. Logo, voice, tone, brand colors, fonts, etc. should remain consistent.
Customer Targeting

Published in: Business
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How to Integrate Online and Offline Marketing Strategies

  1. 1. presen ts How to Integrate Online and Offline Marketing toPromote Your Brand
  2. 2. Many businesses miss out on the full benefit of their social media marketing campaign by not integrating their offline marketing with their online presence.
  3. 3. Customers can become confused if there is not an obvious relationship between your online and offline marketing.
  4. 4. Match the look and feel of your online and offline marketing.
  5. 5. Use the same logos and messages
  6. 6. Put your website address on EVERYTHING
  7. 7. Use the keywords that appear in your offline ads
  8. 8. Link landing pages to your ads
  9. 9. Use QR codes to send people to your website and/or special promotions
  10. 10. Customize your marketing – both online and offline – to your customer base.
  11. 11. Integrating online and offline marketing is not difficult. It’s just a matter of remembering to do it!

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