Italian practices of urban regeneration


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Best practice examples - Val d'Orcia as an example of Italian practices of urban regeneration

Presented during the VIVA EAST Thematic Seminar on "Methodology for Urban Planning and Design of minor Historic Centres Territorial Cultural Systems, Bari, Italy, Oct. 2012

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Italian practices of urban regeneration

  1. 1. Some resultsfrom Italianpractices ofurbanregenerationprocessFrancesco SelicatoFrancesco RotondoPierangela LoconteClaudia PiscitelliClaudi Ceppi
  2. 2. The small towns are the bearing structure of Italy Municipalities with fewer than 15,000 inhabitantsare as much as 91.8% of the total, with a land area equal to 79.4% and with the 42.18% of the populationIn the last years huge energies have been invested for theregeneration and development of settlements and their localcontexts
  3. 3. An example of development and regeneration is…NATURAL, CULTURAL AND ARTISTIC PARK Of VAL DORCIA in Tuscany
  4. 4. objective SUSTAINABLE DEVELOPMENT OF VAL D’ORCIA1. protection, enhancement and development of the territory2. conservation of natural and artistic heritage in the valley3. ensure a real improvement in local economy
  5. 5. Need to create a development model …… able to promote the area and not just the individual goods orexceptional sites… based on the protection of cultural and natural values… based on integrated planning, strategic and operationaltogether, aimed at overcoming of sectorial management in thegovernment of the territory
  6. 6. The territory of Park of Pienza Val d’OrciaMontalcino San Quirico Castiglione 5 municipalities: Radicofani Municipality of Castiglione Municipality of Montalcino Municipality of Pienza Municipality of Radicofani Municipality of San Quirico
  7. 7. The territory of Park of Val d’Orcia - A barren landscape of gullies and clay - historical iconography and paintings of the School of Siena - A territory that counts only 13,895 inhabitants against a total area of ​66,866 ha (density 4.81ab / ha)
  8. 8. The territory of Park of Val d’Orcia - A territory of pasture, arable land and mixed and arboreal cultures like vineyards, olive groves - valley along the Francigena Road in direction of Rome
  9. 9. The territory of Park of Val d’Orcia lieswithin a Protected Natural Area of ​Local Interest(ANPIL)
  10. 10. The heritage to protect and enhance
  11. 11. Will to preserve the landscape, the history, the traditions and the environment, trying to ensure a real improvement in the lives ofthe people who through their work have contributed to the genesis of a wealth of rare beauty and singularity. NATURAL, CULTURAL AND ARTISTIC PARK OF VAL DORCIA
  12. 12. The process of construction of the park started in the early nineties Public authorities to achieve their goals have used a structure for private company ( S.r.l. = limited liability company) Val dOrcia S.r.l.The members of the S.r.l. (public and private members ) are :The 5 municipalities (Montalcino, Pienza, San Quirico dOrcia, CastiglionedOrcia, Radicofani), the Province of Siena, Siena Amiata MountainCommunity, individual entrepreneurs, associations, local consortia and otherentities.
  13. 13. Using a MANAGEMENT PLAN to drive in a coordinated action ofknowledge, conservation, enhancement, promotion and controlthe Municipalities of the Val dOrcia and the Province of Sienasigned an "Agreement in a partnership for the management ofthe protected area of local interest in the Val dOrcia and theestablishment of the Conference of the Val dOrcia." It’s a bottom-up process, from local to global
  14. 14. INDICATIONS OF GOVERNMENT1. Development of tourism carefully in the full integrity of the environment, the landscape, the culture, the traditions and the surrounding areas.2. Conversion and enhancement of agriculture, livestock and livestockproducts, supporting and promoting certified quality.3. Preservation and development of small business, trade andindustry, with particular reference to traditional arts. At the sametime, enhance of services of reception and lounge, of quality standardsand technological innovations adapted to international tourist demands
  15. 15. RULES•Rules of ANPILdefines a set of rules needed to make the public and privateactions compatible with the conservation of values ​of the area• Unified Building Regulationsmakes homogeneous procedures and rules for the entireterritory
  16. 16. PROJECTS1. Measures to protect the territory: incentive to the creation and development of companies and Organic Farm, decrease of the sites of excavation, landfill closure, three new nature reserves2. Networking - Paths and Lay-bys3. Touristic signalisation s(Park entrance panels, reporting of historical andArchitectural heritage, accommodation)4. Tourist Offices – Museums – theatres
  17. 17. PROJECTS5. Brand Val d’Orcia• protected and to promote local products (cheese, wine, olive oil,honey and saffron).• facilities and typical services.• The brand determines the origin and the requirements of typicalproducts (Done in the Park).6. DOC OrciaProject Val dOrcia was obtained for DOC wines produced here(wider than the boundaries of the park)
  18. 18. PROJECTS7. Established the Wine Route Orcia (2002)8. Nature Train - They travel on Historical Locomotive and SteamTrain along a line reopened only for tourist trips. The Crete Senesiand Val dOrcia up high Maremma9. Realization of all the information and promotional material in acoordinated manner10. Festival of Val d’Orcia , International Festival of Montalcino
  19. 19. FACTORS OF INNOVATION• Integration in the area of institutional responsibilities for the protection and enhancement of the heritage• Integration between local authorities• Integration of research, conservation and use.• Integration of environmental and cultural heritage, tourist facilities in the park and the territory• Creating an enterprise culture in heritage management• Organization of work based on territorial mobility, flexible working hours and tasks
  20. 20. RESULTSIncrease in tourism• With the promotion and offer of new equipment and services, there has been a sharp increase in tourist flows, far higher than the provincial average.• At first, larger attendance in the towns of Montalcino, Pienza and S. Quirico, then better distributed also in more marginal areas (as a result of actions).• A consortium of Tour Operators on the initiative of local entrepreneurs in the sector (a positive trend).
  21. 21. RESULTSIncrease in the accommodation• Significant increase in the number of accommodation. In most of these new structures have used existing buildings, often retrieving them from situations of degradation, with benefits for the protection of landscape values.• Actually the presence of tourists does not seem to cause problems for the preservation of assets.
  22. 22. RESULTSEnhancement of high quality agricolture• Started new actions to enhance agriculture using for this purpose also the association between quality of the landscape and of the product; promoted new brands for different agricultural products with important implications for commercial.Increase in the value of agricultural land• As a result of activities carried out there was a good increase in the value of farmsStopping of demographic decline• It been blocked demographic decline (down 50% of the inhabitants from 1951 to 1991). Population largely unchanged over the last decade.
  23. 23. RESULTS Since July 2, 2004 VAL D’ORCIA has been recognized by UNESCO as a WORLD HERITAGE AS A CULTURAL LANDSCAPE“The landscape of the Val dOrcia was celebrated by the most important painters of theSienese school which opens the Renaissance. Images of the Val dOrcia which eventsthe harmonic relationship between man and nature have acquired the status of an iconof the Renaissance and have profoundly influenced the development of landscapethinking”. (criteria VI)
  24. 24. THE NATURAL, CULTURAL AND ARTISTIC PARK Of VALDORCIA is one of the most important examples in Italy and inthe World of • Territorial and landscape development • Integration of history, culture, tradition and economic, touristic and social aspectsThe experience is particularly interesting because theindividual municipalities have recognized their commonmatrices and have chosen to join together in order to bettergovern their territory and build new development scenarios,different than in the past
  25. 25. In particular, in the last period all Italian regions, with differenttimes and in different ways, have implemented new strategiesfor enhancement of their territory and heritage Territory and historic centers as a resource for tourists but, above all, for the resident population
  26. 26. An example of the new policies of the ApuliaRegion for the protection, enhancement and development of the territory are:1. Integrated Plan for Territorial Development (PIST)2. Cultural and Environmental Systems(SAC)
  27. 27. 1. Integrated Plan for Territorial Development (PIST)• Integrated System of Territorial regeneration and enhancement of the historic and environmental characters.• This tool was created by Law n.21/2008 of the Apulia Region "Standards for urban regeneration", which promotes the regeneration of parts of cities and urban systems in accordance with municipal and inter-municipal strategies aimed at improving the urban, residential, socio-economic, environmental and cultural human settlements and by means of action drawn up with the involvement of residents and public and private stakeholders..• The programs are based on an idea-guide of regeneration linked to environmental, historical and cultural character of the territorial, on his identity and on the needs and demands of the people.
  28. 28. For example … PIST - Integrated Plan for Territorial Development “Dal costone terrazzato sud alla conca di Bari – Integrated System of Territorial regeneration and enhancement of the historic and environmental characters of the municipalities of Cellamare, Capurso and Valenzano
  29. 29. Cultural and Environmental Systems (SAC)• are aggregations of environmental and cultural resources of the area (tangible and intangible), properly organized and managed on the basis of the ability to activate pathways of the evaluation, development and inter-institutional cooperation;• are sets of goods and activities that are valued in an innovative way, through actions of integrated management in the context of a process of development and territorial attractiveness conducted at local and regional level;• 3. in line with the existing instruments of spatial planning and economic planning and management steps result in the objectives of the program.
  30. 30. For example …SAC - MARI TRA LE MURA: nel Blu dipinto di PugliaMunicipalities of Coversano, Polignano a Mare, Mola di Bari andRutigliano CORE IDEA Tell by the lines the "TIME" and the "SPACE"
  31. 31. Thank you!