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Oppo mobile india pvt2


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project report on Marketing Strategies of oppo mobile pune ,india

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Oppo mobile india pvt2

  1. 1. 1 | P a g e Project Report On Marketing Strategies of oppo mobile Submitted in partial fulfillment of PGDM from Suryadatta Institute of Management,SIMMC Under Supervision of: Mr.Teklal Sharma Marketing co-ortinator Oppo Mobile India Pvt. Ltd. Submitted by: Vinod solanki PGDM(Finance+Marketing)
  2. 2. 2 | P a g e Declaration I hereby declare that the project entitled Marketing Strategies of oppo mobile is my original research work conducted under the supervision of ( faculty- simmc) Mr.Teklal Sharma marketing coordinatorat oppo mobile India PVT. LTD. Date : Vinod Solanki Place Student signature
  3. 3. 3 | P a g e ACKNOWLEDGEMENT I would like to take this opportunity to thank the Management of Oppo mobile India pvt. Ltd. Pune for granting the permission to carry out my summer training at their esteemed organization. I express my sincere gratitude to Mr. Teklal sharma, without whose guidance and support this endeavor would not have been possible. His Constant direction and advice played a very important role in motivating me to put my best efforts. Finally, I thank the Dean, suryadatta institutes of management, simmc for permitting me to do the project. I also thank my friends and family members for their support and encouragement. Vinod solanki
  4. 4. 4 | P a g e EXECUTIVE SUMMARY I did my summer internship training at oppo mobile India Pvt Ltd., pune in Marketing research to know the marketing strategies of oppo mobile india Pvt.Ltd. under the guidance of Mr. Teklal Sharma (marketing coordinator at oppo mobile india Pvt Ltd) my project guide gave me a project that involves a survey of mobile market at the dealer of pune region. The duration of my project was 60 days. During the 60 days I traveled extensively to try & cover maximum dealers of market of pune. The main objective of the survey was to know the position of oppo mobile in market and present scenario of mobile market and marketing strategies of oppo mobile.
  5. 5. 5 | P a g e CONTENTS Introduction Part  Synopsis/Summary  Acknowledgement  Objective of Study 2-4 Company Profile  Company Profile  Innovation  Recent Achievements  Products  Competitors 5-23 Introduction to the Topic-Marketing Strategy  Explanation of marketing Strategy  Marketing Strategy By The Company  Benefits of It 23-39 MarketMethodology  Explanation of research  Types of research -Primary - Secondary Graphical Representation 40-48 Questionnaire/Annexure 49-51 Bibliography 52
  6. 6. 6 | P a g e Objective & Scope Of Study: Every time business organization that comes into contact with customers, they develop a perception in the mind of the customers. Today every organization needs to know the perception in the mind of the customers, as the market is highly competitive. In order to gain the mind share of the customers along with the market share certain strategies are required. Especially in the mobile sector as there are many competitors, so to leave a positive impact on the customers, provide them best services to them. To gain the advantage over the competitors. The final decision of transaction is totally depend on the consumer, consumer may have different perception for his satisfaction for particular brand and company has to fulfill consumer’s requirement. Hence the concerned project is undertaken:-  To analyze the customer’s requirement.  To study the Competitor’s service  To study the attitude of staff member to customers.  To provide the better services & try to built the credibility in the consumer.  To know the opinion & suggestions of customers.
  7. 7. 7 | P a g e Company Profile OPPO is a global electronics and technology service provider that delivers the latest and most exquisite mobile electronic devices in over 20 countries, including the United States, China, Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle East and Africa. OPPO is dedicated to delivering customers with the most extraordinary mobile experience through meticulous designs and smart technology. The History of OPPO :- 2001 OPPO is Globally Registered 2004 OPPO Launched in China 2005 OPPO's First MP3 Player
  8. 8. 8 | P a g e 2006 First MP4 Player Feature Phone 2008 OPPO Enters Mobile Phone Market Smartphone 2011 First Smartphone: Find Me 2012 Finder, Find 3
  9. 9. 9 | P a g e 2013 Find 5, N1, Color OS 2014 R1, Find 7, N1mini Full Transition to 4G 2014 N3, R5 Still Pushing Forward OPPO Global Business
  10. 10. 10 | P a g e OPPO Global Business OPPO is relentless in the pursuit of the latest technology, the highest hardware quality standards and in delivering the best user experience possible. We design, manufacture, and promote our own products to assure customers of reliable and the highest end products possible from beginning to end. Since its founding in 2004, OPPO has consistently strived to deliver users this ideology across the globe. Having successfully entered into the mobile phone market in 2008, OPPO began looking at expansion into international markets in 2010 and opened its first overseas business in April of 2010 in Thailand.Today, OPPO is present in 21 markets worldwide. From the start, OPPO’s products have pushed boundaries. As OPPO continues to expand into new markets, the goal of making our products more accessible around the globe without compromising product service and quality has never been clearer. Culture and philosophy: - At OPPO, we believe that true innovation is all about changing, renewing or creating more effective products that make life simpler. A core part of OPPO’s company culture lies in its commitment to working with its fans to develop and deliver the best products possible, through openness to customer feedback. OPPO's brand philosophy is summed up in the phrase “The art of technology”. It conveys our business principles of honesty, integrity and ethics. OPPO is consistent in its determination to not only do things right, but also to do the right thing in any given situation. OPPO is wholeheartedly inspired by its customers. OPPO co- develops products with customers based on their feedback on both the hardware and software user experience. OPPO has adopted a strategy of rapid release for smartphone development, releasing firmware updates as well as expanding its reach and service across the globe.
  11. 11. 11 | P a g e OPPO is continually striving to impress and capture young hearts with elegant trendsetting design, excellent user experience, customer- centered product development, quality service, and most importantly an attitude of the relentless pursuit for perfection. R&D and Manufacturing:- With a uniquely independent R&D capacity, OPPO designs, develops, manufactures, markets and sells its products with full control over the entire supply chain. This ranges from the factories to the hands of customers and while only using the highest quality components available. This ensures OPPO can design with the end product in mind and ensure that only the best possible quality products reach the customers. The company operates to the highest quality assurance standards from rigorous design reviews through to scientific solution verification. A key part of OPPO’s strategy is to establish long term alliances with the most influential and wide reaching international partners, such as Qualcomm to ensure that OPPO has the latest and best hardware available.
  12. 12. 12 | P a g e The History of OPPO innovation Oppo Finder world’s slimmest phone just 6.65 mm Oppo find5 world first Smartphone with a 1080p IPS screen and a staggerina 441
  13. 13. 13 | P a g e OPPO N1 Camera: World’s first rotating camera with flash light o- touch panel, world’s first Smartphone with rear touch back panel o-click, a Bluetooth remote camera trigger and a device locator OPPO FIND 7 Remarkable 5.5”quad HD screen World’s first Smartphone that can take 50 megapixel photos Vooc rapid charge: The world’s fastest and safest mobile device charging technology
  14. 14. 14 | P a g e Live Weather Gesture panel Off-screen gesture
  15. 15. 15 | P a g e Awards and Achievements ‘find5 design impressed our N1 is the best Smartphone Jury consisting of experts you’ve almost certainly And renowned designers from never heard of’ All over the world Supporting a touch-enabled rear oppo, another Chinese Surface, a rotatable 13-megapixel Smartphone maker, its oppo Camera and a 5.9-inch full-HD finder is so thin . it’s thinner Display ,the oppo N1 is clearly than the iphone5 One of the most innovative Smartphone’s released this year IF designAward2014,knowsas the ‘designeroscar‘ The world biggest-sellinggadget magazine The world’slarder in tech product reviews one of the most influentialglobal Newsagency
  16. 16. 16 | P a g e Color OS Features :- App encrypt global gesture panel ON screen gesture Permission monitor Guest mode convenient mode Ringtone editor Easy volume control Multi window Live weather Easy screen shot Hand writing note Call recorder gloves mode Call Blocker offscreen gestures customize themes Data saving kingsoft office holiday mode
  17. 17. 17 | P a g e Oppo Mobiles :- Oppo Joy Plus Product Features:  Dual Sim, 3G, Wi-Fi  Dual Core, 1.3 GHz Processor  1 GB RAM, 4 GB inbuilt  1700 mAH Battery  4 inches, 480 x 800 px display  3.15 MP Camera with flash  Memory Card Supported, upto 32 GB  Android, v4.4  Price 6990 OPPO Neo 3 Product Features: Dual Sim, 3G, Wi-Fi  Dual Core, 1.3 GHz Processor  1 GB RAM, 4 GB inbuilt  1900 mAH Battery  4.5 inches, 854 x 480 px display  5 MP Camera with flash  Memory Card Supported, upto 32 GB  Android, v4.2. OPPO Neo 5 (2015) Product Features: Dual Sim, 3G, Wi-Fi  Quad Core, 1.3 GHz Processor  1 GB RAM, 8 GB inbuilt  2000 mAH Battery  4.5 inches, 480 x 854 px display  8 MP Camera with flash  Memory Card Supported, upto 32 GB  Android, v4.4.2
  18. 18. 18 | P a g e OPPO Yoyo Product Features:  Dual Sim, 3G, Wi-Fi  Quad Core, 1.3 GHz Processor  1 GB RAM,4 GB inbuilt  1900 mAH Battery  4.7 inches,960 x 540 px display  5 MP Camera with flash  Memory Card Supported,upto 32GB  Android,v4.2 Price 10990 OPPO Find 5 Mini R827 Product Features:  Dual Sim, 3G, Wi-Fi  Quad Core,1.3 GHz Processor  1 GB RAM,4 GB inbuilt  2000 mAH Battery  4.7 inches display  8 MP Camera with flash  Memory Card Supported,upto 32GB  Android,v4.2  Price 14990 Oppo Mirror 3 Product Features:  Dual Sim, 3G, Wi-Fi  Quad Core, 1.2 GHz Processor  1 GB RAM, 8 GB inbuilt  2000 mAH Battery  4.7 inches, 720 x 1280 px display  8 MP Camera with flash  Memory Card Supported, upto 128 GB  Android, v4.4  Price 16990
  19. 19. 19 | P a g e OPPO R1829 Product Features:  Dual Sim, 3G, Wi-Fi  Quad Core, 1.3 GHz Processor  1 GB RAM, 16 GB inbuilt  2410 mAH Battery  5 inches, 720 x 1280 px display  8 MP Camera with flash  Memory Card Not Supported  Android, v4.2.1 Oppo N1 Mini Product Features:  3G, Wi-Fi  Quad Core, 1.6 GHz Processor  2 GB RAM  2140 mAH Battery  5 inches, 1280 x 720 px display  13 MP Camera  Memory Card Not Supported  Android, v4.3 Oppo Find 7a Product Features:  3G, Wi-Fi  Quad Core, 2.3 GHz Processor  2 GB RAM,16 GB inbuilt  2800 mAH Battery  5.5 inches,1920 x 1080 px display  13 MPCamera with flash  Memory Card Supported,upto 128GB  Android,v4.3
  20. 20. 20 | P a g e Oppo R5 Product Features:  3G, Wi-Fi  Quad Core, 1.5 GHz Processor  2 GB RAM, 16 GB inbuilt  2000 mAH Battery  5.2 inches, 1080 x 1920 px display  13 MP Camera with flash  Memory Card Not Supported  Android, v4.4.4 Oppo Find 7 Product Features:  3G, Wi-Fi  Quad Core, 2.5 GHz Processor  3 GB RAM, 32 GB inbuilt  3000 mAH Battery  5.5 inches, 2560 x 1440 px display  13 MP Camera with flash  Memory Card Supported, upto 128 GB  Android, v4.3 OPPO N1 Product Features:  3G, Wi-Fi, NFC  Quad Core, 1.7 GHz Processor  2 GB RAM, 16 GB inbuilt  3610 mAH Battery  5.9 inches, 1080 x 1920 px display  13 MP Camera with flash  Memory Card Not Supported  Android, v4.2
  21. 21. 21 | P a g e Oppo N3 Product Features:  Dual Sim, 3G, Wi-Fi, NFC  Quad Core, 2.3 GHz Processor  2 GB RAM, 32 GB inbuilt  3000 mAH Battery  5.5 inches, 1080 x 1920 px display  16 MP Camera with flash  Memory Card Supported, upto 128 GB  Android, v4.4.4
  22. 22. 22 | P a g e Competitor Profile
  23. 23. 23 | P a g e Samsung Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded in to textiles and built the largest woolen mill in Korea. The successful diversification became a growth strategy for Samsung, which rapidly expanded in to the insurance, securities, and retail business LAVA LAVA International Ltd is one of the fastest growing mobile handset companies in India. Established in 2009, Lava has emerged as a dominant player in the market; having consolidated its position amongst the top 3 Indian brands in slightly more than 3 years of its market presence. With "Create Possibilities" as its guiding principle, LAVA has embarked on an ambitious journey of empowering every human with quality innovative products. LAVA has a wide product portfolio that encompasses tablets, feature phones and smart phones having various models in bar and touch form factor at multiple price points to suit all categories of consumers. LAVA's basket of brands includes ETAB series of tablets, IRIS series of Android based smartphones, Discover series of Internet experience touch phones, Spark series of premium bar phones and ARC & KKT series of feature rich budget phones.
  24. 24. 24 | P a g e Nokia A wired and wireless telecommunications company, Nokia India is a pioneer of cellular network in the country. It manufactures a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. It handles research and development, network infrastructure businesses and company handsets. Nokia has its manufacturing unit in Chennai. Nokia Chennai is one of Nokia’s biggest facilities, it’s also big on sustainability. In 2010 it received the Golden Peacock Award for its high standards of environment management. And it’s highly active in the community with projects ranging from a local library programmer to village regeneration projects. LG LG Electronics Inc. (Korean: LG전자, KRX: 066570, LSE: LGLD is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, and a member of the LG Group, employing 83,000 people working in 119 local subsidiaries worldwide. With 2013 global sales of USD 53.1 billion (KRW 58.14 trillion), the company operates its business through five divisions: Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Energy Solution, and Vehicle Components CEO of LG Electronics is Bon-joon Koo, who assumed the role of Vice Chairman of LG Electronics on 1 October 2010. In 2011, LG Electronics was the world's second-largest television manufacturer
  25. 25. 25 | P a g e Micromax Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. Micromax started as an ITsoftware company in 2000 and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world. HTC HTC Corporation (Chinese: 宏達國際電子股份有限公司; pinyin: Hóngd á Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī), formerly High-Tech Computer Corporation, is a Taiwanese multinational manufacturer of smartphones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smartphones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on the Android, and in 2010 to Windows Phone. As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand's Best Global Brands 2011 report. A September 2013 media report stated that HTC's share of the global smartphone market is less than 3 percent. However a report published in April 2015 states that the market share has risen to 7.2 percent due to its strong sales of the HTC One M8 and Desire series. The stock price has fallen by 90 percent since 2011
  26. 26. 26 | P a g e Key Learning’s What is marketing Executive? Marketing executives are involved in developing marketing campaigns that promote a product, serviceor idea. The role includes planning, advertising, public relations, organizing events, productdevelopment, distribution, sponsorship and research. Thework is often challenging, varied and exciting. The responsibilities of a marketing executive will vary, depending on the size of the organization and sector, and whether the focus is on selling a productor serviceor raising awareness of an issuethat affects the public. As many organizations havemarketing departments, marketing executives can be found in both the private and public sectors, fromthe financial, retailing and media industries to voluntary and public sector organizations. Marketing executives may also be known as marketing officers or coordinators. What is marketing Executive work? Marketing executives contribute to and develop integrated marketing campaigns. Tasks typically involve:  liaising and networking with a rangeof stakeholders, e.g. customers, colleagues, suppliers and partner organizations;  communicating with target audiences and managing customer relationships;  sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or on the radio (depending on the organization and the campaign);  managing the production of marketing materials, including leaflets, posters, flyers, writing and proofreading copy;  liaising with designers and printers;  organizing photo shoots;  arranging for the effective distribution of marketing materials;  maintaining and updating customer databases;  organizing and attending events such as conferences, seminars, receptions and exhibitions;  sourcing and securing sponsorship;
  27. 27. 27 | P a g e  conducting market research such as customer questionnaires and focus groups;  contributing to and developing marketing plans and strategies;  managing budgets;  evaluating marketing campaigns;  monitoring competitor activity;  Supporting the marketing manager and other colleagues. What is importance of marketing executive in organization? The Marketing executive formulates, directs and coordinates marketing activities and policies to promote products and services, working with advertising and promotion managers. The Marketing executive identifies, develops, and evaluates marketing strategy, based on knowledge of establishment objectives, market characteristics, and costand markup factors. Marketing executive direct the hiring, training, and performances evaluations of marketing and sales staff and oversee their daily activities. Often the Marketing executive evaluates the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. It is important to develop pricing strategies, balancing firm objectives and customer satisfaction by the Marketing executive. The Marketing executive compiles lists describing productor service offerings. Importantly to initiate market research studies and analyzes their findings. The Marketing executive in order to perform his job must use sales forecasting and strategic plan to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. A Marketing executive coordinates and participates in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. The Marketing executive consults with buying personnel to gain advice regarding the types of products orservices expected to be in demand. Significant Point  Keen competition is expected for these highly coveted jobs.  College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities.  High earnings, substantialtravel, and long hours, including evenings and weekends, arecommon.
  28. 28. 28 | P a g e  Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancementto the highest ranks. Key Competencies  Excellent written and verbal communication skills  Organization and planning  Problem analysis and problem-solving  Team-leadership  Formalpresentation skills  Persuasiveness  Adaptability  Innovation  Judgment  Decision-making  Stress tolerance  Collaboration
  29. 29. 29 | P a g e  Job Description  The work I have to do as a marketing executive in the company was as follows:   Handling the Store  Tasks include taking care of the store, look after the customer requirement their needs and to take care of their of the queries.   Selling the Products  Involve in direct interaction with the customer and to sell the products of the oppo Mobile phone.  Handling the CustomerQueries  Task includes to take care of the customer queries and difficulties and their needs and their future expectation from the company  Taking care of Store osr  I got the task to looks after the store osr and to see whether they face any difficulties in selling the products orclosing the sales.  MarketSurvey  I got the task to find out the sales of others store located around Bandra i.e Croma, Vijay Sales etc  Feedback  The last work was to take feedback from customer and their and their thinking about the productand service we give to them. In this we came to know the requirement of the productand also about the store like Salesperson, environment of the store, location etc.  Organise events  Organize event in market for create brand value and increase sale
  30. 30. 30 | P a g e What is Marketing? The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The 4 'Ps' of marketing are product, place, price and promotion. What is Marketing Strategy? There are many marketing strategies. The great thing about this is that there is no one way to achieve success. An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organization needs to have clear marketing objectives, and the major route to achieving organizational goals will depend on strategy. It is important, therefore, to be clear about the difference between strategy and tactics. These terms originate from military use (military strategy before and during a military campaign is the general policy overview of how to defeat the enemy). Developing a strategy involves establishing clear aims and objectives around which the framework for a policy is created. Having established its strate gy, an organization can then work out its day-to-day tools and tactics to meet the objectives. Marketing can thus be seen as the process of developing and
  31. 31. 31 | P a g e implementing a strategy to plan and coordinate ways of identifying, anticipating and satisfying consumer demands, in such a way as to make profits. It is this strategic planning process that lies at the heart of marketing. A formal approach to this customer-focused marketing is known as SIVA] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer-centric alternative to the well-known 4Ps supply side model (product, price, placement, promotion) of marketing management. Marketing Mix :- The Marketing mix is a set of four decisions which need to be taken before launching any new product. These variables are also known as the 4 P’s of marketing. These four variables help the firm in making strategic decisions necessary for the smooth running of any product/organization. 4P’s of Marketing Product → Solution Promotion → Information Price → Value Place (Distribution) → Access
  32. 32. 32 | P a g e  Product :- The first thing you need, if you want to start a business, is a product. Therefore Product is also the first variable in the marketing mix. Product decisions are the first decisions you need to take before making any marketing plan. A product can be divided into three parts. The core product, the augmented product and the tertiary product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it. 2. Price :- Pricing of a product depends on a lot of different variables and hence it is constantly updated. Major consideration in pricing is the costing of the product, the advertising and marketing expenses, any price fluctuations in the market, distribution costs etc. Many of these factors can change separately. Thus the pricing has to be such that it can bear the brunt of changes for a certain period of time. However, if all these variables change, then the pricing of a product has to be increased and decreased accordingly. Along with the above factors, there are also other things which have to be taken in consideration when deciding on a pricing strategy. Competition can be the best example. Similarly, pricing also affects the targeting and positioning of a product. Pricing is used for sales promotions in the form of trade discounts. Thus based on these factors there are several pricing strategies, one of which is implemented for the marketing mix.
  33. 33. 33 | P a g e Place : - Place refers to the distribution channel of a product. If a product is a consumer product, it needs to be available as far and wide as possible. On the other hand, if the product is a Premium consumer product, it will be available only in select stores. Similarly, if the product is a business product, you need a team who interacts with businesses and makes the product available to them. Thus the place where the product is distributed depends on the product and pricing decisions, as well as any STP decisions taken by a firm.Distribution has a huge affect on the profitability of a product. Consider a FMCG company which has national distribution for its product. An increase in petrol rates by 10 Rs will in fact bring about drastic changes in the profitability of the company. Thus supply chain and logistics decisions are considered as very important costing decisions of the firm. The firm needs to have a full proof logistics and supply chain plan for its distribution. Promotion :- Promotions decides the segmentation targeting and positioning of the product. The right kind of promotions affects all the other three variables – The product, price and place. If the promotions are effective, you might have to increase distribution points, you might get to increase the price because of the rising brand equity of the product, and the profitability might support you in launching even more products. However, the budget required for extensive promotions is also high. Promotions are considered as marketing expenses and the same needs to be taken in consideration while deciding the costing of the product. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service.Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.
  34. 34. 34 | P a g e Strategic Discipline Marketing is now accepted as a strategic discipline or general management function and in this respect must care for the health of a business in the future - especially against competitive influences. This is because it is increasingly realized that although making a profit is important, an organization should also develop its market share and search for brand leadership as well. So the marketer must monitor the profitability of the business and attempt to anticipate the likely trends. Successful marketers must therefore be concerned with every aspect of their business, including future project and other areas of their industry. Successful companies plan five or ten years and more in advance and often know as much about their competition as they know about themselves. Marketing is not just a series of business- related functions, but more wide-reaching than this. It is a business philosophy designed to develop an attitude of mind which should be shared by everyone in an organization and is often enhanced by both frequent and open communication. Developing such an attitude of mind reduces the likelihood of crisis and contributes to the development of the overall future of an enterprise at both strategic and tactical levels. At the heart of marketing lies the degree to which an organization becomes marketing-orientated. The more committed a company is to its marketing activities, the more able it will be to pursue its corporate objectives and develop and retain customers. Every business in existence relies upon its customers for survival, and those who best meet customer needs will always survive a period of change. The marketing function is therefore an essential ingredient of corporate strategy, and this marketing focus should be communicated through marketing planning into all aspects of business activity.
  35. 35. 35 | P a g e Principles of Marketing Strategy 1. Clarify Business Objectives 2. Use InnovationTeams to Identify 3. DecoupleStrategy and Innovation 4. Build Open Assets in the Marketplace
  36. 36. 36 | P a g e 1. Clarify Business Objectives There’s so much going on in the marketing arena today, everybody is struggling to keep up. At the same time, every marketing professional feels pressure to be “progressive” and actively integrate emerging media into their marketing program. However, the mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals. Therefore, how you define your intent will have a profound impact on whether you succeed or fail. Unfortunately, there is a tendency for marketers to try to create a “one size fits all” approach for a portfolio of brands or, alternatively, to want to create complicated models to formulate marketing objectives Some brands are not widely known, others are have trouble converting awareness to sales and still others need to encourage consumer advocacy. 2. Use Innovation Teams to Identify Emerging Opportunities :- Marketing executives are busy people. They need to actively monitor the marketplace, identify business opportunities, collaborate with product people and run promotional campaigns. It is unreasonable to expect them to keep up with the vast array of emerging technology and tactics, especially since most of it won’t pan out anyway. Therefore, it is essential to have a team dedicated to identifying emerging opportunities, meeting with start-ups and running test-and- learn programs to evaluate their true potential. Of course, most of these will fail, but the few winners will more than make up for the losers.
  37. 37. 37 | P a g e Once an emerging opportunity has performed successfully in a pilot program, it can then be scaled up and become integrated into the normal strategic process as a viable tactic to achieve an awareness, sales or advocacy objective. 3. Decouple Strategy and Innovation :- Unfortunately, in many organizations, strategy and innovation are often grouped together because they are both perceived as things that “smart people” do. Consequently, when firms approach innovation, they tend to put their best people on it, those who have shown a knack for getting results. That’s why, all too often, innovation teams are populated by senior executives. Because innovation is considered crucial to the future of the enterprise (and also due to the institutional clout of the senior executives) they also tend to have ample resources at their disposal. They are set up to succeed. Failure, all too often, isn’t an option. However, strategy is fundamentally different from innovation. As noted above, a good strategy is one that achieves specific objectives. The truth is that innovation is a messy business. So failure must be an option, which is why technologically focused venture capital firms expect the vast majority of their investments to fail 4.Build Open Assets in the Marketplace The primary focus of marketing promotion used to be to create compelling advertising campaigns that would get the consumer’s attention and drive awareness. Once potential customers were aware of the product, direct sales and retail promotions could then close the deal.
  38. 38. 38 | P a g e Today, effective promotional campaigns are less likely to lead to a sale and more likely to result in an Internet search, where consumers’ behavior can be tracked and then retargeted by competitors. Simply building awareness and walking away is more likely to enrich your competition than yourself.
  39. 39. 39 | P a g e Marketing Strategies By Oppo :- 1. Newer, and better products:- oppo mobile launch World’s first rotating camera with flash light O-touch panel, world’s first Smartphone with rear touch back panel O-click, a Bluetooth remote camera trigger and a device locator in oppo N1 Oppo launch oppo finder worlds slimmest phone just 6.65 Oppo develop VOOC rapid charge the world fastest and safest mobile device charging technology 2. focus on mobile features :- Oppo mobile focus on mobile features according to market oppo develop color os for develop new feature in mobile motions and gestures for a easy using, for a security 3. Control mop in market :- Oppo mobiles focus on control mop in market for save dealers profit 4. Brand building : - Brand building was one of the major tasks it had in hand. It went with Bollywood stars Hrithik Roshan and Sonam Kapoor as its brand ambassador. "We feel that Hrithik and Sonam are elegant and truly match with Oppo's brand image. OPPO, new partner of FC Barcelona for next 3 year
  40. 40. 40 | P a g e 5. New products:- Oppo launch new mobiles and develop new features in mobile like neo5 Wi-Fi display for increase sale 6. Events:- Oppo doing event for making customer relationship and brand awareness and oppo also doing event in cultural days like diwali, new year , other cultural days and every month celebrate oppo day and in these event give gifts to customers and also other offer
  41. 41. 41 | P a g e 7. Schemes to dealers Oppo mobile give schemes to dealers like trip on sale 500pcs and also give to branding offers and promoters for sale product and also give extra profit on mobile Benefits of Marketing Strategies Saves time and money Time and money are important primary factors of success in the business industry. As you will see below, a marketing strategy helps owners to define a brand so that they don’t spend loads of productivity time marketing a product to the wrong people. A marketing plan provides a blue print for business owners to follow with hopes to bring in more money than they put out. Provides a plan Marketing plan acts as a guide as the business progresses, so owners can see where their time and money is going. It provides a look into the future goals of the company, and gives step-by-step directions on how to achieve those goals. Defines the brand This is a very important element of the marketing plan because without it, a business wouldn’t last long. They would be exhausted. Defining a brand means knowing what you are selling, and to whom you’re selling it to. In other words, you must also define your audience. Without knowing who to market to, business owners can
  42. 42. 42 | P a g e lose valuable time. Marketing strategies help with issues such as these, and plans out these things. Market Methodology Need For Study The basic idea of taking up this study is to analyze the market share of oppo and how to work in company and understand sales executive work in pune. At the same time, an attempt was made to understand the Brand image of oppo mobile. Primary Objective The primary objective of the study is to analyze the market share and understand the Brand image of oppo Mobile Secondary Objective  To find out the market share  To Know the brand image  To find out which is the largest selling mobile Research Methodology The essential part of any report in research methodology. The field study was conducted to analyze the market share and understand the brand image of oppo Field Work & Data Collection In the data collected phase, I tried to cover maximum area and the consumer of pune
  43. 43. 43 | P a g e Collection of Data Data used in this report is mainly primary data, which are collected first hand by survey in the field. In some areas secondary data may also be taken into consideration. Collection of Primary Data It would be in the form of questionnaire survey which will reveal the consumer perception about the company and the products. Collection of Secondary Data It would be collected from Case Studies, Newspaper and Search Engines (Google,Yahoo).
  44. 44. 44 | P a g e Data Interpretation & Analysis Interpretation From the above table it can be observed that 60% males and 40% females have been taken in the survey 60% 40% Male Female
  45. 45. 45 | P a g e 2. Age? Interpretation From the above table it can be observed that the age respondent which is Less than 18(7%), 18-22(36%), 22-26(30%), 26-30(17%), More than 30(10%) 7% 36% 30% 17% 10% Less Than 18 18-22 22-26 26-30 More Than 30
  46. 46. 46 | P a g e Occupation Interpretation From the above table, it can be observed that the occupation of the respondent are college students (46%), Businessman (17%), Service (20%), others (17%) 46% 17% 20% 17% College Student Busines Man Service Others
  47. 47. 47 | P a g e How long do you use your mobile phone? Interpretation From the above table it can be observed that the respondents are using mobile phone. Less than one year (70%), 1-2years (20%), 2- 4years (7%), above 4 years (3%) 70% 20% 7% 3% Less Than 1 Year 1-2 Year 2-4 Year Above 4 Year
  48. 48. 48 | P a g e What is the image of oppo in your mind? Interpretation From the table it can be observed that the respondent consider Micromax as a Economical (80%), Durable(7%), Safe Product(13%) 80% 7% 13% Economical Durable Safe Product
  49. 49. 49 | P a g e SWOT ANALYSIS OF OPPO Strengths oppo is good in terms of market share in terms of mobiles, it captured Samsung,micromax market share by superior innovation in Smart Phones’ oppo is financially strong and stable company. The production process and process of inventory management are consistent with industrial standards. The brand value increased by 80% in last two years The Company enjoys wide range of product portfolio which includes Mobiles,mp3 players ,mp4 players ,tv,bluereplayers oppo took advantage of growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain
  50. 50. 50 | P a g e Weakness oppo needs improvement in defining the vision, mission and strategic corporate objective. Marketing management needs improvement in all the facts of marketing HRM also needs improvement in all the facts of human resource management Opportunity  oppo is reasonable equipped to take care of technological changes  oppo is maintaining good international relationship with countries and local  The population is growing so as the demand for mobile phone demand is also growing.  The financial position is strong and there is a scope of entering into unrelated diversification Threats  Regulatory issues and safeguarding of property rights was main threats in legislation  The competitor like Nokia are focused only in one segment
  51. 51. 51 | P a g e QUSENTIONNAIRE Study of mobile market for oppo Informatics with special reference to pune NAME: ______________________ 1. Gender Male Female 2. Your Age Less than 18 18-22 22-26 26-30 More than 30 3. Occupation College Business Service
  52. 52. 52 | P a g e Others 4.Do you have oppo mobile or which model 1. YES 2.NO 5. Which mobile phone you are using? Nokia Samsung oppo iPhone Blackberry 6. How long do you use your mobile phone? Less than 1 year 1-2 Year 2-4 Year More than 4 Year
  53. 53. 53 | P a g e 7. What is the image of oppo in your mind? Economical Safe Product Durable 8. Where do you often see oppo advertisement? TV Newspaper Online Radio 9. Do you think oppo can be market leader? Yes NO
  54. 54. 54 | P a g e 10. Are you satisfied with oppo? Yes No Bibliography 1. 2. 3. 4. 5. 6.