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VIISA Investment Day #4 - Ella Study

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Ella Study is an Online Platform connecting students and Alumni for consultation to make global study simplified and accessible to all.

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VIISA Investment Day #4 - Ella Study

  1. 1. ellastudy.com Global Study Simplified
  2. 2. 100k Students feel hard to choose programs Vietnamese students struggle to study abroad Mis-orientation, Biased information, Complicated process makes <20% Successful students when coming back $2B Investment for international study wasted per year
  3. 3. Ella - platform where students get online consultation with Alumni Consult before study Live & Travel Work supportStudy tutorPick-up on arrival Machine learning filters 30+ countries
  4. 4. Transforming consultation process online Orien- tation Course Res. Course Review Doc. Finalize Doc Prep. Doc. List Submit Contact Other options Pick-up Trip Visa • Booking, message, video call, review • Scenario, course-list creation • Tracking process • Document management • Data analytics based on scenario and behaviors 30 hours working time
  5. 5. Even more productive on mobile 5-step easy to manage Avai on Jan. 2019 Search Alumni Message & contact Track process Realtime notification Auto reminder
  6. 6. Competition is good to grow Personal life time support StudyPortals.com Decision quality Local Agency
  7. 7. Business model Commission on transaction (Students - Alumni) Online marketing & student recruitment. Analytics system. Soft-skill Online training. HR recruitment.
  8. 8. Ella Traction Acquisition 16 months • Alumni: 2,800+ • Paid students: 400+ • Partners: 50 • Revenue: $360,000 • Growth: ~220% YoY Marketing training & orientation for students – junior staffs
  9. 9. Conquering market 2020: Global standards & Life-time study Effective individual support Alumni Global standards Top-tier partners Management tools: scale & control quality. Data analytics Platform Cover high-skilled labors Corporations Vietnam (*) OECD: 5 mil overseas students every year $25B+ 7% growth/yr SEA. India. Korea. Middle-East • Social media • Ads • Referrals prog. • Word of mouth • 20 Universities (100k users) Student input
  10. 10. Business Expansion plan 2019 2020 2021 Alumni Consultation Consultation before study Pick - up on arrival Study tutor Edu tour (age 14 – 22) Job orientation Online marketing Targeted ads HR solutions Online soft-skill training Recruitment & hunting Others Money transfer
  11. 11. Financial Projection FY 2019 • Paid students: 1,000 • Partners: 100 • Net Revenue: $1m FY 2023 • Paid students: 70,000 • Revenue: $37m • Net income: 28.9%
  12. 12. Building Ella economy 2023 50,000 Alumni Support students & purchase 1,000 Uni Recruit students & advertise 5,000 Companies HR Recruit, incubate 100k Students Purchase service 1,000 Org. Provide service $0.75 Alumni earn $0.5 Organizations save ad cost $1 Ella earns $1.5 Company hire high-skilled staffs $1 Universities recruit appropriate students $1 Ella earns = $4 society earns
  13. 13. Our team Khoa Do CEO Sweden TH Corp, TOPICA. Co-founded 5 startups. Mentored 1k+ students Duy Nguyen COO & CFO Germany MOET, TOPICA. Co-founded 4 startups. Supported 25+ Uni Anh Le CTO Singapore IT projects for banks. Dev. apps with 100k+ users. Anh Nguyen CPO USA, Australia Recruited 2.500 Alumni Nghia Tran Tech partner Uni of Cambridge - UK Develop products for 10+ U.K. and VN Tech Startups. Mentors & Investors Danny Goh - Investor Sales Director. Education First Hajime Hotta - Investor Innovatube, Cinnamon, Nexus Frontier Tech Asso. Prof. Tu Anh Mentor MOET Duc Tran Investor & Mentor FPT, VIISA
  14. 14. Ella needs $500k to reach new milestone $500k Product Dev (40%) Milestone by ending 2019: • 1,000 paid students • $1m revenue • 80k+ subscribers • 500 engaged Alumni IRR 153% Sales & Marketing (45%) Team Build (15%)
  15. 15. a I AM DUY Co-Founder duynt@ellastudy.com Everyone could find their best guider

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