1. The art of
healthy eating

2. 40% of all cancers
are linked to FOOD
More people die from
cancer caused by unsafe
food than from smoking.
PEOPLE DON’T KNOW WHAT THEY ACTUALLY EAT.

3. WE ARE BUILDING A BETTER FOOD SYSTEM.
Starting with the “right diet”

4. 05
Days/week
01
Time registration
A healthy meal plan service
delivered to your doorstep
03
Meals/day

5. Our meal plan works because of science
Why us
Personalized
meal plan
Fresh & organic
meal delivery
Appetizing and
healthy meals
Portion-designed
by nutritionist

6. Over 3000
customers
80% repeated
customers
Over 2 years of operations
we have served
150.000 meals

7. How do we make money?
US$150
Average monthly
revenue per customer
SUBSCRIPTION BASED

8. Our business performance
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
0
50
100
150
200
250
Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
Revenue $ # Customers

9. PROFITABLE
FULL-STACK MEAL SUBSCRIPTION
103%YoY revenue growth

10. Total addressable market
DELIVERY SEGMENT IN VIETNAM 2017 LOCAL MARKET POTENTIAL
3.3
BIL USD
200
MIL USD

11. Our team
Thu Ngo
Co-founder, COO
Consultant at top
financial institution
Vu Nguyen
Co-founder, CEO
Engineer at Intel
Actuarial at Generali
Linh Tran
CMO
Brand Manager at Nestlé
Strategic Planner at TBWA
Hung Do (Advisor)
10 yrs exp.
Doctor and proffessor
at UMP HCMC
Hy Pham (Advisor)
Athlete/ Fitness trainer
Gold Medal in
VN National Contest 2014

12. Our plan
Capital funding
US$300,000
Partnership
opportunities
We’re looking for

13. Our plan
5 years target:
Build an ecosystem from farm to fork
5% of the food delivery market in Vietnam
New Channels New Products New Cities

14. You are what you eat.
Eat smart!