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VIISA Investment Day #3 - SmartMeal

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SmartMeal is a mealplan delivery platform that aims to make your healthy diet easier and more accessible.

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VIISA Investment Day #3 - SmartMeal

  1. 1. The art of healthy eating
  2. 2. 40% of all cancers are linked to FOOD More people die from cancer caused by unsafe food than from smoking. PEOPLE DON’T KNOW WHAT THEY ACTUALLY EAT.
  3. 3. WE ARE BUILDING A BETTER FOOD SYSTEM. Starting with the “right diet”
  4. 4. 05 Days/week 01 Time registration A healthy meal plan service delivered to your doorstep 03 Meals/day
  5. 5. Our meal plan works because of science Why us Personalized meal plan Fresh & organic meal delivery Appetizing and healthy meals Portion-designed by nutritionist
  6. 6. Over 3000 customers 80% repeated customers Over 2 years of operations we have served 150.000 meals
  7. 7. How do we make money? US$150 Average monthly revenue per customer SUBSCRIPTION BASED
  8. 8. Our business performance 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 0 50 100 150 200 250 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Revenue $ # Customers
  9. 9. PROFITABLE FULL-STACK MEAL SUBSCRIPTION 103%YoY revenue growth
  10. 10. Total addressable market DELIVERY SEGMENT IN VIETNAM 2017 LOCAL MARKET POTENTIAL 3.3 BIL USD 200 MIL USD
  11. 11. Our team Thu Ngo Co-founder, COO Consultant at top financial institution Vu Nguyen Co-founder, CEO Engineer at Intel Actuarial at Generali Linh Tran CMO Brand Manager at Nestlé Strategic Planner at TBWA Hung Do (Advisor) 10 yrs exp. Doctor and proffessor at UMP HCMC Hy Pham (Advisor) Athlete/ Fitness trainer Gold Medal in VN National Contest 2014
  12. 12. Our plan Capital funding US$300,000 Partnership opportunities We’re looking for
  13. 13. Our plan 5 years target: Build an ecosystem from farm to fork 5% of the food delivery market in Vietnam New Channels New Products New Cities
  14. 14. You are what you eat. Eat smart!

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