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Pitching 101 - VIC Partners on How to create a pitchdeck

Pitching 101

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Pitching 101 - VIC Partners on How to create a pitchdeck

  2. 2. DISCLAIMER • Every investor sees the world differently • Every business is unique • Pitch decks are more art than science
  3. 3. TYPE OF PITCHES • 30 - 60 seconds pitch • 2 – 3 – 4 – 5 minutes pitch • Email pitch
  4. 4. 30 - 60 SEC PITCH • Audience: people who want to give you money, or who don’t want to give you money, parents, friends, teachers. • Can be used for setting the scene in a longer pitch • We solve [problem] by providing [advantage], to help [target] accomplish [target’s goal]. We make money by charging [customers] to get [benefit].
  5. 5. 2-3-4-5 MIN PITCH • Audience: people who you might raise money from or people who want to work with. • Each slides should drive home one point / one concept • Again, don’t follow template, every business is unique • 10 slides is standard practice. A normal human being cannot comprehend more than 10 concepts in a meeting
  6. 6. COMPANY PURPOSE • Objective: explain the high-level objective of the company • Key questions: ü Why does the company exist ü What’s your mission? ü What’s the vision?
  7. 7. PROBLEM • Objective: to clearly articulate the pain point you are solving • Key questions: ü What problem are you attacking? ü What led you to that problem? ü Any key insights into the issue? ü Why don’t existing solutions work? ü Who is feeling this pain? How do you know? ü What does the problem look like to day?
  8. 8. SOLUTION • Objective: describe your company value proposition to make the customer’s life better • Key questions: ü What are the key features? ü What are the benefits? ü What is the use cases? ü Why hasn’t it been possible before? ü Which tech advancements enable you?
  9. 9. MARKET SIZE • Objective: prove there’s a large and worthy market opportunity • Key questions: ü What is the “actual” size of your target market? ü How do you think about your segment? ü Are you creating a new market? ü What is the growth rate and why? ü What are the characteristics of this market?
  10. 10. COMPETITION • Objective: demonstrate your understanding of the competitive landscape & articulate your competitive advantage • Key questions: ü Who is your direct & indirect competitors? ü What are the alternatives for your product? ü What are their strengths and weaknesses? ü How large are these players? ü What competitive advantages do you have? ü What is exclusive to your company?
  11. 11. PRODUCT • Objective: explain the technology, secret sauce, magic behind your product • Key questions: ü What technology do you use? ü What are the unique features? ü What are the major product milestones? ü Does your technology have patent?
  12. 12. BUSINESS MODEL • Objective: prove your company can or will generate revenue • Key questions: ü How do / will you make money? ü What’s the pricing? ü Have you tested monetisation? ü How much revenue has been generated? ü Is there a willingness to pay?
  13. 13. TRACTION • Objective: show evidence of product / market fit and company progress • Key questions: ü What have you accomplished to date? ü What are the 1-3 metrics that matter? ü What has driven growth? ü How do you know it’s working? ü How and where do you acquire customers? ü What is your go-to-market strategy?
  14. 14. TEAM • Objective: show off who is on your team, your experience, and why you are capable • Key questions: ü Who is on the team, what are their roles / skills? ü What is each person responsible for and unique? ü Why do you think you have what it takes? ü How many employees do you have?
  15. 15. FINANCIALS • Objective: rationalise your capital requirements and use of proceeds • Key questions: ü How much do you want and need to raise? ü What are the use of proceeds? ü What key hires do you need to make? ü What are the 2-3 milestones you hope to achieve? ü How much runway does this give you?
  16. 16. EMAIL PITCH • Audience: people who you might raise money from that can’t meet you in person or want to know futher • Can be up to 20 slides long • Some more you can mentions: financial model / financial assumptions / unit economics / customer reviews / product screenshots / potential exits / concerns and mitigations / market analysis & characteristics/ milestones / pipeline …
  17. 17. TIPS • Guy Kawasaki: 10/20/30rule • Read vs Listen • Get to the point • Don’t read the slide, tell a story • Meaning meaning meaning