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Customer Decision Journey


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Customer Decision Journey

  1. 1. Customer Decision Journey
  2. 2. jw-jw-marriott-cannes/
  3. 3. Type of customer • Customer looking for a 5* hotel in Cannes, in south of France • Perfect situation in the city, on “La Croisette” in front of the beach • Customer looking for a luxurious services • Customer looking for leisure • Customer can also looking for corporate meetings
  4. 4. Research hotel on internet • Customer goes on internet and research: “hotel 5* in Cannes” • The first link that customer found is and (OTA) • JW Marriott hotel arrives in the 4th and 2nd place
  5. 5. Hotel’s information • 5* hotel • Cannes – Croisette • Comments of the hotel on OTAs are good and he has a high score of like • Choice type of rooms • High budget
  6. 6. Making reservation • Directly on the OTAs or • Easy and fast • Promotions
  7. 7. Conclusion Use OTAs to fit a journey is the easier way to book an hotel and get some exclusive promotions. Nowadays it is the most common way for booking on Internet.