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Destination Website: Drive More
Direct Bookings with Visuals
February 19, 2014

Technical Difficulties?
Contact
Citrix GoT...
Darlene Rondeau
Vice-President,
Best Practices, Online Merchandising
Leonardo

@darlenerondeau
Tim Peter
E-Commerce & Digital Marketing
Tim Peter & Associates
Emma Richard
E-Commerce
Ocean Partners Hospitality
Hotel
Websites:
►Drive Bookings
►Show an
experience
►Tell your story
Tim Peter
E-Commerce & Digital Marketing
Tim Peter & Associates
Elements of E-commerce

How Digital Storytelling Drives
Revenue and Results
Content
2

3 4

2

1

1

3

Customer

Conversion
Dream
Discover
Research
Book
Anticipate
Stay
Remember
300 Million Photos
Uploaded Daily
12
© 2013 - Tim Peter & Associates
More People Own Mobile Phones Than
Own Toothbrushes
2013: 45% of Searches on Mobile

Source: Google
Have We Reached “Peak Search”?

Source: Google
What is a “Search Engine” in 2014?
►Content-rich
►Context-rich
►Keyword-rich
►Customer-focused
Snackable

Shareable
Sharp
►Focus

●Customer
●Content
●Conversion

►Content Rules
●Snackable
●Shareable
●Sharp
Key Takeaways
►Create content that can be quickly and easily
digested

►Ensure that your stories are shareable
►Focus on d...
Emma Richard
E-Commerce
Ocean Partners Associates
A picture is worth a
thousand words.

The soul never thinks
without a picture. Aristotle

Napoleon Bonaparte

A picture is...
#StayCocoaBeach
Value of a Vanity Site
CourtyardCocoabeach.com

Marriott.com Site
Stay Cocoa Beach Blog
staycocoabeach.blogspot.com
Food & Beverage
Government Shutdown Special
Front Desk
Key Takeaways
►Create fresh and up-to-date content using
images, your surroundings & local events
►Social Media is a “Frie...
It’s a Wrap
►About Leonardo
►Invitations to upcoming webinars
● March’s topic is “Targeting Specific Customer
Segments”
● ...
Questions and Best Practices
Copyright © 2014 Leonardo Worldwide Corporation
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
Destination Website: Drive More Direct Bookings with Visuals
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Destination Website: Drive More Direct Bookings with Visuals

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This webinar will focus on several key elements to drive up those valuable direct bookings on your hotel’s website by showing you how to keep shoppers who arrive at your website engaged and motivated to make a booking directly with you.

Published in: Marketing
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Destination Website: Drive More Direct Bookings with Visuals

  1. 1. Destination Website: Drive More Direct Bookings with Visuals February 19, 2014 Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Copyright © 2014 Leonardo Worldwide Corporation
  2. 2. Darlene Rondeau Vice-President, Best Practices, Online Merchandising Leonardo @darlenerondeau
  3. 3. Tim Peter E-Commerce & Digital Marketing Tim Peter & Associates
  4. 4. Emma Richard E-Commerce Ocean Partners Hospitality
  5. 5. Hotel Websites: ►Drive Bookings ►Show an experience ►Tell your story
  6. 6. Tim Peter E-Commerce & Digital Marketing Tim Peter & Associates
  7. 7. Elements of E-commerce How Digital Storytelling Drives Revenue and Results
  8. 8. Content 2 3 4 2 1 1 3 Customer Conversion
  9. 9. Dream Discover Research Book Anticipate Stay Remember
  10. 10. 300 Million Photos Uploaded Daily 12
  11. 11. © 2013 - Tim Peter & Associates
  12. 12. More People Own Mobile Phones Than Own Toothbrushes
  13. 13. 2013: 45% of Searches on Mobile Source: Google
  14. 14. Have We Reached “Peak Search”? Source: Google
  15. 15. What is a “Search Engine” in 2014?
  16. 16. ►Content-rich ►Context-rich ►Keyword-rich ►Customer-focused
  17. 17. Snackable Shareable Sharp
  18. 18. ►Focus ●Customer ●Content ●Conversion ►Content Rules ●Snackable ●Shareable ●Sharp
  19. 19. Key Takeaways ►Create content that can be quickly and easily digested ►Ensure that your stories are shareable ►Focus on developing crisp, clear messages
  20. 20. Emma Richard E-Commerce Ocean Partners Associates
  21. 21. A picture is worth a thousand words. The soul never thinks without a picture. Aristotle Napoleon Bonaparte A picture is a poem without words. Horace Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Dale Carnegie
  22. 22. #StayCocoaBeach
  23. 23. Value of a Vanity Site CourtyardCocoabeach.com Marriott.com Site
  24. 24. Stay Cocoa Beach Blog staycocoabeach.blogspot.com
  25. 25. Food & Beverage Government Shutdown Special Front Desk
  26. 26. Key Takeaways ►Create fresh and up-to-date content using images, your surroundings & local events ►Social Media is a “Friendly” thing ►Don’t oversell
  27. 27. It’s a Wrap ►About Leonardo ►Invitations to upcoming webinars ● March’s topic is “Targeting Specific Customer Segments” ● April is about “Leveraging Social Media for Hotels” ►Recording of this webinar ● Share it with your colleagues
  28. 28. Questions and Best Practices
  29. 29. Copyright © 2014 Leonardo Worldwide Corporation

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