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To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA


Understand what storytelling is, and why it
matters to hotel marketers



Tell stories on yourhotel.com + social +
mob...
What is
Storytelling?

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
Content
Story


Grabs attention
 Inspires action
 Is shared
 Is remembered

To read the narration that accompanies the slides, visit...
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA


Combine photos, videos,
virtual tours
 Produce professional and
“social imagery”
 Encourage guests to share
 Make it...
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
60,000
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
86%
view 10+ images
VFM Leonardo, 2013
Top 10

Viewed Images
on Travel
Websites

1. Guest Rooms
2. Restaurant

7. Pool

3. Recreation

8. Amenity

4. Lobby

9. E...
guest rooms are viewed

2x

more than
the 2nd most
popular category,
restaurants
VFM Leonardo
media consumption is

30%

higher on smartphone
than desktop
VFM Leonardo, 2013
Optimized
Optimized

Compatible
Compatible
photos on
generate

53%

more likes
than the average post
Hubspot


Search engine optimization and search
engine marketing will get customers to your
front door, but what will make them c...
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
Your video doesn’t have to be
a Hollywood production…

@vfmleonardo
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
Joined: April 6, 2013

Joined: May 2, 2013
63
%

of travel shoppers are
influenced by others’
testimonials
Red Rocket Media
Trust Completely/ Don’t Trust
Somewhat
Much/At All

Source: Nielsen Global Trust in Advertising Survey 2012


Source



Curate



Publish



Amplify

To read the narration that accompanies the slides, visit: http://bit.ly/VFMH...
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
Attracting More Guests Through the Power of Visual Storytelling
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Attracting More Guests Through the Power of Visual Storytelling

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To read the narration that accompanies the slides, visit: http://vfmleonardo.com/downloads/HHAPresentation.pdf
http://bit.ly/VFMHHA

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Attracting More Guests Through the Power of Visual Storytelling

  1. 1. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  2. 2.  Understand what storytelling is, and why it matters to hotel marketers  Tell stories on yourhotel.com + social + mobile  Yes, visual storytelling impacts the booking  Bringing your story to market To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  3. 3. What is Storytelling? To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  4. 4. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  5. 5. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  6. 6. Content Story
  7. 7.  Grabs attention  Inspires action  Is shared  Is remembered To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  8. 8. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  9. 9.  Combine photos, videos, virtual tours  Produce professional and “social imagery”  Encourage guests to share  Make it “Snackable”  Optimize with keywords, hashtags, location, descriptions To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  10. 10. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  11. 11. 60,000 To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  12. 12. 86% view 10+ images VFM Leonardo, 2013
  13. 13. Top 10 Viewed Images on Travel Websites 1. Guest Rooms 2. Restaurant 7. Pool 3. Recreation 8. Amenity 4. Lobby 9. Exterior 5. Map 10. Bar/ Lounge 6. Business Center
  14. 14. guest rooms are viewed 2x more than the 2nd most popular category, restaurants VFM Leonardo
  15. 15. media consumption is 30% higher on smartphone than desktop VFM Leonardo, 2013
  16. 16. Optimized Optimized Compatible Compatible
  17. 17. photos on generate 53% more likes than the average post Hubspot
  18. 18.  Search engine optimization and search engine marketing will get customers to your front door, but what will make them choose you? To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  19. 19. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  20. 20. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  21. 21. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  22. 22. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  23. 23. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  24. 24. Your video doesn’t have to be a Hollywood production… @vfmleonardo
  25. 25. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  26. 26. Joined: April 6, 2013 Joined: May 2, 2013
  27. 27. 63 % of travel shoppers are influenced by others’ testimonials Red Rocket Media
  28. 28. Trust Completely/ Don’t Trust Somewhat Much/At All Source: Nielsen Global Trust in Advertising Survey 2012
  29. 29.  Source  Curate  Publish  Amplify To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  30. 30. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  31. 31. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

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