Top 10 Best Practices to Make the Most of Social & Mobile (SoMo)


Published on

Today's travel shoppers are constantly connected and on the move. Their mobile devices aren't a tool but a part of their identity – something they use to reach and engage with friends, family, and brands.

Check out the Top 10 Best Practices of making the most of Social and Mobile (SoMo).

Published in: Marketing
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Top 10 Best Practices to Make the Most of Social & Mobile (SoMo)

  1. 1. Top 10 Best Practices to Make the Most of Social & Mobile (SoMo)
  2. 2. 2 { } Share your most engaging rich visual media on your mobile device as you would on your desktop Travel shoppers use mobile devices for all parts of the shopping journey #1
  3. 3. 3 Use easy to read bulleted text on social media that describes your hotel features in a fun and succinct way #2
  4. 4. 4 #3 Add mobile features like click to call and click for map directions to appeal to on-the-go travel shoppers
  5. 5. 5 { } Add links from your mobile website to social sites like TripAdvisor, YouTube, Twitter, and Google+ Ensure links to your most important social sites are visible and easily accessed from mobile #4
  6. 6. 6 { }Don’t just sell on price #5 Share exclusive content targeted for consumers using mobile devices to describe how you’re different from the competition
  7. 7. 7 { }The average adult attention span today is just eight seconds, so make them count! #6 Make content “snackable” – short and sweet
  8. 8. 8 { }Shoppers visit anywhere between 20 to 38 travel sites on average before booking #7 Make sure your hotel story is engaging and consistent on mobile, social media, and other channels
  9. 9. 9 #8 Increase engagement and supplement your professional content by inviting guests to share pictures { }Consider creating a unique hashtag for your hotel to easily identify your guests’ photos
  10. 10. 10 #9 Extend shopper interaction by chatting live with your guests on social media
  11. 11. 11 Ensure your guest has the best viewing experience as they travel across screens during the shopping journey with a mobile optimized presence or responsive design website #10
  12. 12. 12 Copyright © 2014 Leonardo Worldwide Corporation