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GROW YOUR BUSINESS ONLINE
@peopleincofva
Up to $250,000 for
inventory, equipment,
working capital, cash flow,
and refinancing previous
business debt, as well as
tr...
Loans with an affordable interest rate of
Prime + 5% are offered to individuals for up
to 36 months to provide assistance ...
IDAs facilitate a pattern
of regular savings for
modest income working
families using matching
funds. Clients build
assets...
Free Workshops!
•Business Basics
•Success Planning
•Get Your Business Online
•Marketing and Advertising
•Customer Service
...
CONNECT WITH CUSTOMERS IN MOMENTS THAT MATTER
1 2 3 4
• 80% of consumers used a search engine when looking for
information...
GOOGLE CONNECTS CONSUMERS WITH BUSINESSES
This is
an ad This is a
business listing
This is the
search query
This is an org...
AGENDA
BE FOUND BY LOCAL
CUSTOMERS
Create a free Google
My Business listing.
BE FOUND EVERYWHERE,
ON ALL DEVICES
Optimize ...
BE FOUND BY LOCAL CUSTOMERS
GOOGLE MY BUSINESS
This is a
business listing
Info appears on desktops, laptops, tablets, and mobile phones.
GOOGLE’S LOCAL RESULTS
START AT GYBO.COM/BUSINESS
• Search for your business to see how it appears across Google.
• Create or verify your busines...
VERIFY YOUR BUSINESS INFO
Be found on desktops, laptops, tablets, and mobile phones.
Once verified, you can:
• Edit info
•...
MAKE THE MOST OF YOUR LISTING
• Complete your business
info
• Add special hours, like
holiday hours.
• Add photos.
• Have ...
BE FOUND EVERYWHERE, ON ALL DEVICES
GOOGLE’S ORGANIC RESULTS
These are organic
search results
START WITH A WEBSITE
Does your site have?
• Mobile-friendly design
• Well-written content
• Logical organization
• Compell...
Shopping cart
Check out
Customization
Email functionality
Search option
What goes into a website for a small business?
Expect to do a good bit of writing and
proofreading, and collect some great
pictures of your business, your product or
ser...
“Why would I spend my already limited time writing a blog on my website?
How can it help my small business? What kinds of ...
Search Engine Optimization
SOURCED FROM WIX HELP PAGE!
Key Words
Keywords and search phrases are words, or groups of words, entered into search engines to find matching
and rele...
Images and SEO
•Images added to Wix site can be found by image search engines such as Google
Image Search. This means that...
Social Networks and SEO
Social networking is a great way to boost your site's visibility online.
Linking to your site from...
PROOFREAD ONE MORE TIME, AND
THEN CLICK “PUBLISH”!
Remember, it
doesn’t really
exist until it
is published!
Google GYBO offers a free year with StartLogic
www.startlogic.com/startlogic/gabo
Sandy Ratliff
Virginia Department of Small Business & Supplier Diversity
sandy.ratliff@sbsd.virginia.gov
P: 276-676-3768
OPTIMIZE FOR MOBILE
Focus on nav
& homepage
Make it easy to
search the site
Make it easy to
complete tasks
Make it easy to...
TEST YOUR WEBSITE
testmysite.thinkwithgoogle.com
OTHER WAYS TO PROMOTE YOUR SITE
Use receipts
and other print
materials
Ask happy
customers to
write reviews
Use email
for ...
BONUS TOOLS
GOOGLE SEARCH CONSOLE
Get data, tools, and
diagnostics for a healthy,
Google-friendly website.
google.com/webmasters
GOOGLE ANALYTICS
• Free, powerful web
analytics.
• See reports showing how
visitors found your
website, and what they
did ...
GOOGLE TRENDS
Find popular search
terms on Google.
google.com/trends
GOOGLE ALERTS
google.com/alerts
TELL YOUR STORY WITH YOUTUBE
• 1 in 4 shoppers watch video in-
store for products they’re
considering.
• 1 in 3 “how-to” v...
RESOURCES FOR SELLING ONLINE
Google Trusted Stores
Show shoppers your site is a safe and reliable place to shop.
google.co...
YOUR NEXT STEPS
BE FOUND BY
LOCAL CUSTOMERS
Visit gybo.com/business
to create or claim your
free business listing.
BE FOUN...
YOU NEED A GOOGLE ACCOUNT
Sign in to the
Google Account
you use for
your business
If you don’t have
a Google Account, clic...
RESOURCES
Google My Business gybo.com/business
Mobile-friendly test testmysite.thinkwithgoogle.com
AdWords Express gybo.co...
Thank you!
Andrea Smith
Business Development Trainer
Office: 276-619-2235 Email: asmith@peopleinc.net
1173 West Main Stree...
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
Grow Your Business Online Noon Knowledge, January 18, 2017
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Grow Your Business Online Noon Knowledge, January 18, 2017

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Andrea Smith with People Inc. shared tips to getting your business on the map with online viewers.

Published in: Business
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Grow Your Business Online Noon Knowledge, January 18, 2017

  1. 1. GROW YOUR BUSINESS ONLINE
  2. 2. @peopleincofva
  3. 3. Up to $250,000 for inventory, equipment, working capital, cash flow, and refinancing previous business debt, as well as training and technical assistance.
  4. 4. Loans with an affordable interest rate of Prime + 5% are offered to individuals for up to 36 months to provide assistance with many household expenses, car purchases and bill consolidation. Avoid predatory lending, get the transportation you need, make a new start
  5. 5. IDAs facilitate a pattern of regular savings for modest income working families using matching funds. Clients build assets and long-term economic security. NOT A LOAN Eligible participants receive training, support and $8 in match funds for every $1 the participant saves, up to $4,000 in match
  6. 6. Free Workshops! •Business Basics •Success Planning •Get Your Business Online •Marketing and Advertising •Customer Service •and More! Check Our Schedule Online at www.peopleinc.eventbrite.com
  7. 7. CONNECT WITH CUSTOMERS IN MOMENTS THAT MATTER 1 2 3 4 • 80% of consumers used a search engine when looking for information about local businesses. • 76% of people who search on their smartphones for something nearby visit a business within a day. ?
  8. 8. GOOGLE CONNECTS CONSUMERS WITH BUSINESSES This is an ad This is a business listing This is the search query This is an organic search result
  9. 9. AGENDA BE FOUND BY LOCAL CUSTOMERS Create a free Google My Business listing. BE FOUND EVERYWHERE, ON ALL DEVICES Optimize your website for search and mobile. BE FOUND WITH ONLINE ADVERTISING Advertise products and services on Google. BONUS TOOLS Grow your business with more tools.
  10. 10. BE FOUND BY LOCAL CUSTOMERS
  11. 11. GOOGLE MY BUSINESS This is a business listing
  12. 12. Info appears on desktops, laptops, tablets, and mobile phones. GOOGLE’S LOCAL RESULTS
  13. 13. START AT GYBO.COM/BUSINESS • Search for your business to see how it appears across Google. • Create or verify your business listing. Verify your business info Add your business info
  14. 14. VERIFY YOUR BUSINESS INFO Be found on desktops, laptops, tablets, and mobile phones. Once verified, you can: • Edit info • Edit photos • Respond to reviews • Add managers
  15. 15. MAKE THE MOST OF YOUR LISTING • Complete your business info • Add special hours, like holiday hours. • Add photos. • Have a cool space? Consider a virtual tour, created by a Trusted Photographer.
  16. 16. BE FOUND EVERYWHERE, ON ALL DEVICES
  17. 17. GOOGLE’S ORGANIC RESULTS These are organic search results
  18. 18. START WITH A WEBSITE Does your site have? • Mobile-friendly design • Well-written content • Logical organization • Compelling photos • A clear call-to-action • Contact information Tip: give people a reason to return to your site.
  19. 19. Shopping cart Check out Customization Email functionality Search option What goes into a website for a small business?
  20. 20. Expect to do a good bit of writing and proofreading, and collect some great pictures of your business, your product or service, your staff, and your previous work, then…
  21. 21. “Why would I spend my already limited time writing a blog on my website? How can it help my small business? What kinds of things should I even write about?” Search Engines Optimization Positioning yourself as an expert It’s a marketing tool Being interactive
  22. 22. Search Engine Optimization
  23. 23. SOURCED FROM WIX HELP PAGE!
  24. 24. Key Words Keywords and search phrases are words, or groups of words, entered into search engines to find matching and relevant results. Best Practices for Keywords and Search Phrases: •Not just lists, include throughout site as part of content. •Use in site's text in an organic way, keeping in correct context. •If a given search phrase seems overused in site content (organically), try adding more content that contributes something of value to your site visitors. •Use keywords and search phrases you want search engines to relate to your site. •Use keywords and search phrases that you think your site's visitors are typing to find you, your company, or your service. •Each search phrase should be 1-4 words. •Consider competition for a given keyword or search phrase, and use more specific or unique phrases. For example: • Broad terms with high competition for ranking: Jaguar; Car, California Dealerships • More specific terms: Bob's Jaguar Dealership; Jaguar Dealership in East Bakersfield •Make the most of your content- use keywords and search phrases that contribute to your SEO.
  25. 25. Images and SEO •Images added to Wix site can be found by image search engines such as Google Image Search. This means that you can drive traffic to the site with images! •You can optimize your images for SEO by adding a description (for gallery images), and most importantly, using Alt Text. •As search engine robots can only "read" text, not images, Alt Text provides users and search engines with information about your images. •You should only add Alt Text to images that add value or give information to your visitors. Decorative images which are not relevant to your site's content do not need Alt text.
  26. 26. Social Networks and SEO Social networking is a great way to boost your site's visibility online. Linking to your site from social networks is a fantastic way to boost your page ranking. However, as with the content you put on your site, make sure your posts are relevant and hold value otherwise it can actually set you back in terms of SEO.
  27. 27. PROOFREAD ONE MORE TIME, AND THEN CLICK “PUBLISH”! Remember, it doesn’t really exist until it is published!
  28. 28. Google GYBO offers a free year with StartLogic www.startlogic.com/startlogic/gabo
  29. 29. Sandy Ratliff Virginia Department of Small Business & Supplier Diversity sandy.ratliff@sbsd.virginia.gov P: 276-676-3768
  30. 30. OPTIMIZE FOR MOBILE Focus on nav & homepage Make it easy to search the site Make it easy to complete tasks Make it easy to fill out forms Optimize for usability
  31. 31. TEST YOUR WEBSITE testmysite.thinkwithgoogle.com
  32. 32. OTHER WAYS TO PROMOTE YOUR SITE Use receipts and other print materials Ask happy customers to write reviews Use email for efficient communication Use social media to develop relationships
  33. 33. BONUS TOOLS
  34. 34. GOOGLE SEARCH CONSOLE Get data, tools, and diagnostics for a healthy, Google-friendly website. google.com/webmasters
  35. 35. GOOGLE ANALYTICS • Free, powerful web analytics. • See reports showing how visitors found your website, and what they did when they got there. • Measure the effectiveness of your online and offline marketing campaigns. google.com/analytics
  36. 36. GOOGLE TRENDS Find popular search terms on Google. google.com/trends
  37. 37. GOOGLE ALERTS google.com/alerts
  38. 38. TELL YOUR STORY WITH YOUTUBE • 1 in 4 shoppers watch video in- store for products they’re considering. • 1 in 3 “how-to” video users want info on products they’d like to buy. • 1 in 5 consumers watched an unboxing video. • 40% of smartphone viewers visit a store or website after seeing video content or ads.
  39. 39. RESOURCES FOR SELLING ONLINE Google Trusted Stores Show shoppers your site is a safe and reliable place to shop. google.com/trustedstores Google Merchant Center Upload your store and products to Google. google.com/retail/merchant-center/ Google Shopping Campaigns Show product images, prices, and business name in the search results. google.com/retail/shopping-campaigns
  40. 40. YOUR NEXT STEPS BE FOUND BY LOCAL CUSTOMERS Visit gybo.com/business to create or claim your free business listing. BE FOUND EVERYWHERE, ON ALL DEVICES Build a search-friendly website; test to see if it’s mobile-friendly. BE FOUND WITH ONLINE ADVERTISING Visit gybo.com/awexpress and start promoting your business on Google. BONUS TOOLS Search Console, Google Analytics, YouTube, and more.
  41. 41. YOU NEED A GOOGLE ACCOUNT Sign in to the Google Account you use for your business If you don’t have a Google Account, click “Create an account” to get started google.com/accounts
  42. 42. RESOURCES Google My Business gybo.com/business Mobile-friendly test testmysite.thinkwithgoogle.com AdWords Express gybo.com/awexpress Google Partners google.com/partners Google Search Console google.com/webmasters Google Analytics google.com/analytics Google Trends google.com/trends Google Alerts google.com/alerts YouTube youtube.com G Suite gybo.com/gsuite Google Trusted Stores google.com/trustedstores Google Merchant Center google.com/retail/merchant-center Google Shopping Campaigns google.com/retail/shopping-campaigns Google Accounts google.com/accounts
  43. 43. Thank you! Andrea Smith Business Development Trainer Office: 276-619-2235 Email: asmith@peopleinc.net 1173 West Main Street Abingdon, Virginia 24210 www.peopleinc.net Fax: 276-525-1211 https://www.facebook.com/PeopleIncorporatedofVirginia

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