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Cross culture communication

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Cross-Cultural Communication
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Cross culture communication

  1. 1. Cross-cultural Communication Team: Dark Cookies Vo Hoang Chuong Le Quang Dao Tran Le Quoc Ho Ba Trung Le Duc Minh Tuan 15ECE - CE Technical Communication 1 / 28
  2. 2. 15ECE - CE Technical Communication 2 / 28 Outline 1 • DEFINITION 2 • VERBAL-NONVERBAL COMMUNICATION 3 • PROBLEMS OF CROSS-CULTURAL COMMUNICATION
  3. 3. DEFINITION • Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. 15ECE - CE Technical Communication 3 / 28
  4. 4. CROSS CULTURE GENDER ETHNICITY CUSTOMS VALUE AGE COUNTRY 15ECE - CE Technical Communication 4 / 28 DEFINITION
  5. 5. • Important to companies due to the international partnership, technology, and the Internet. • Understanding of how people from different cultures speak, communicate, and perceive the world around them. • Language differences, High-Context vs. Low- Context cultures, Non-Verbal differences, and power distance are major factors affect cross- cultural communication. 15ECE - CE Technical Communication 5/ 28 DEFINITION
  6. 6. • Business Opportunities • Career Opportunities • Globalization • Sharing of perceptions • Talent Improvisation • Comprehension of Diverse Market 15ECE - CE Technical Communication 6 / 28 WHY IS IT IMPORTANT?
  7. 7. • High-Context Cultures : Cultures that rely heavily on non-verbal & subtle situational cues in communication. • Low-Context Cultures : Cultures that rely heavily on words to convey meaning in communication. 15ECE - CE Technical Communication 7 / 28 High Vs Low-Context Cultures
  8. 8. Japanese Arabs Latin American French North Americans Germans Swiss High Vs Low-Context Cultures 15ECE - CE Technical Communication 8 / 28
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  10. 10. • Verbal communication is the use of words to share information with other people. It can therefore include both spoken and written communication. • Examples: Face-Face Communication Telephone Communication Radio / TV 15ECE - CE Technical Communication 10 / 28 VERBAL COMMUNICATION
  11. 11. • Communication through sending and receiving wordless clues. • Examples: Eye-contact Gestures Touch Voice (paralanguage) NON-VERBAL COMMUNICATION 15ECE - CE Technical Communication 11 / 28
  12. 12. • Eye contact occurs when two people look at each other's eyes at the same time. In human beings, eye contact is a form of nonverbal communication and is thought to have a large influence on social behavior. 15ECE - CE Technical Communication 12 / 28 EYE-CONTACT
  13. 13. • A gesture is a form of non-verbal communication or non-vocal communication in which visible bodily actions communicate particular messages, either in place of, or in conjunction with, speech. 15ECE - CE Technical Communication 13 / 28 GESTURES
  14. 14. • Islam & Hinduism : Touching with left hand is insulting 15ECE - CE Technical Communication 14 / 28 TOUCH
  15. 15. • A single color can have many different meanings in different cultures. • Green is a symbol of Ireland; green is a strong trend in the Irish holiday St. Patrick’s Day. • Purple refers to royality in Britain. COLORS 15ECE - CE Technical Communication 15 / 28
  16. 16. • Traditional clothing is an important part of a region’s history and identity. • Men tend not to wear suit jackets and ties in Colombia and the Middle East. • The traditional dress for an Indian woman is a Sari. • Vietnamese’s traditional dress is Ao Dai. CLOTHING 15ECE - CE Technical Communication 16 / 28
  17. 17. CLOTHING 15ECE - CE Technical Communication 17 / 28
  18. 18. GREETING • Bow is the customary greeting in Japan. • Westerner’s always start with a handshake. • Most Latinos are more accustomed to physical contact. Even people who know each other only slightly may embrace when greeting. • People from France, Spain, Italy, and Portugal greet friends by kissing on both cheeks. • Indian’s usually collide their hands for greeting others. 15ECE - CE Technical Communication 18 / 28
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  20. 20. CULTURAL CONFLICTS IN WORK PLACE 15ECE - CE Technical Communication 20 / 28
  21. 21. • It arises because of the difference in value and norms of behavior from different cultures. • So this situation create misunderstanding and lead to conflict. 15ECE - CE Technical Communication 21 / 28 CULTURAL CONFLICTS IN WORKPLACE
  22. 22. Different situations • Misunderstanding or conflict between different nationalities, religious or ethnic groups. • Cultural ignorance and insensitivity. • Lack of awareness of social lifestyle practices. • Miscommunication and misinterpretation. • Perception of illness and treatment. 15ECE - CE Technical Communication 22 / 28
  23. 23. BLOCKS TO CULTURAL COMMUNICATION 1. Ethnocentrism: Inability to accept another cultures world view. Ex: “my way is the best way”. 2. Discrimination: Treatment to an individual due to minority status, actual & perceived. Ex: “we just aren’t equipped to serve people like that”. 3. Stereotyping: Generalizing about a person. Ex: “she’s like that … because she is Asian”. 4. Cultural Imposition: Belief that everyone should conform to majority. Ex: “we know what’s best for you, if you don’t like it you can go elsewhere”. 15ECE - CE Technical Communication 23 / 28
  24. 24. 5. Cultural Blindness: Differences are ignored & proceeds though differences did not exist. 6. Tone Difference: Formal tone change becomes embarrassing & off-putting in some culture. 15ECE - CE Technical Communication 24 / 28 BLOCKS TO CULTURAL COMMUNICATION
  25. 25. IMPROVING CROSS-CULTURAL COMMUNICATION • Overcome Ethnocentrism • Recognize Cultural Variation • Learn about Cultures • Remove Language Barrier • Help others adapt to our culture • Write & speak clearly • Improve Communication Skill • Listen Carefully • Respect Style Preferences 15ECE - CE Technical Communication 25 / 28
  26. 26. TIPS FOR EFFECTIVE CROSS-CULTURAL COMMUNICATION 1. Slow Down 2. Avoid Negative Questions 3. Separate Questions 4. Take Turns 5. Write It Downs 6. Be Supportive 7. Check Meanings 8. Avoid Slang 9. Maintain Etiquette 10. Watch The Humor 15ECE - CE Technical Communication 26 / 28
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