Hackathon

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Jeff MacDonald, Creative Technologist at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 16th, 2013 at the VCU Brandcenter in Richmond.

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Hackathon

  1. 1. Hackathon
  2. 2. What is a Hackathon?
  3. 3. It’s whatever you want it to be.
  4. 4. The Culture & Hackathons at Martin
  5. 5. The People
  6. 6. The Lab
  7. 7. Flipdots Wall
  8. 8. Flipdot Build
  9. 9. Give Us a Chance to Work on New Things with New People Practice The Philosophy of Rapid Prototyping
  10. 10. 1st Hack 2nd Hack
  11. 11. 3rd Hack +
  12. 12. Winner Take All $1,000 prize (Everyone gets a t-shirt) 50% Panel Judges Picked Before Hand 50% Peer Atrium SMS text voting Most likely to be adopted by client 30% Best use of technology 40% Most unique product 30%
  13. 13. What It’s Like
  14. 14. Hoard The Hostess
  15. 15. 7 Months Later
  16. 16. Your Turn to IFTTT
  17. 17. What did you come up with?
  18. 18. Twine Time
  19. 19. Twine Measures: Temp. Vibration Orientation
  20. 20. 1. Get In Your Group 2. Visit twine.cc 3. Create Your First Rule
  21. 21. Now that you understand some of the limitations of Twine, lets solve a problem. Think with your team of a problem that can be solved creatively using Twine.
  22. 22. Thank You
  23. 23. Hackathon Day 2
  24. 24. Some Observations From Last Night
  25. 25. Hope you continue hacking ...
  26. 26. Resources: hackaday.com creativeapplications.net hackerleague.org
  27. 27. Moonshot Thinking
  28. 28. Google[x]
  29. 29. 10x not 10%
  30. 30. 10x thinking changes how you solve a problem
  31. 31. McCormicks FlavorPrint
  32. 32. Pop Secret Labs
  33. 33. Try Things That Are Daring
  34. 34. Add Value To People’s Lives Don’t Just Create Interruptive Content
  35. 35. Thank You

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