BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond Advertising

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Neil Patel, SVP, Content Strategy and Development at The Martin Agency and Mentor at 80amps (a new model venture incubator), and Eric Martin, Founding Partner at 80amps, gave this presentation at "The New Model Creative Director," the VCU Brandcenter's executive education program for creative direction, on August 6th, 2013 at the VCU Brandcenter in Richmond.

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BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond Advertising

  1. 1. GoodAfternoon Wednesday, August 14, 13
  2. 2. Solving for Sucky Wednesday, August 14, 13
  3. 3. About today About our industry Our challenges Our approach to innovation Wednesday, August 14, 13
  4. 4. Our business model Interpret or create pop culture to solve B2C problems Service big business via a law firm like billing model + Wednesday, August 14, 13
  5. 5. The new/old imperative + Think like brilliant inventors and behave like startups Interpret or create pop culture to solve B2C problems Service big business via a law firm like billing model + Wednesday, August 14, 13
  6. 6. Shot heard around the world Wednesday, August 14, 13
  7. 7. CREATIVE TECHNOLOGIST The arrival of the Wednesday, August 14, 13
  8. 8. CHIEF INNOVATION OFFICER The elevation of the Wednesday, August 14, 13
  9. 9. Launches of LABS INCUBATORS ACCELERATORS Wednesday, August 14, 13
  10. 10. Your Management Your Clients Your Co- workers Wednesday, August 14, 13
  11. 11. Ideas are not innovation Wednesday, August 14, 13
  12. 12. Wednesday, August 14, 13
  13. 13. Small Medium Large Small Medium Large P & G New Product Grid SizeofPain Size of Market Wednesday, August 14, 13
  14. 14. Timely commercialization of the un-sucky is innovation Wednesday, August 14, 13
  15. 15. Different kinds of Innovation...WE only get credit for one kind Product Innovation Process Innovation Marketing Innovation Business Model Innovation Supply Chain Innovation Wednesday, August 14, 13
  16. 16. B2B Reality: we serve business not consumers Seeking marketing innovation B2C Well executed, powerful ideas People who pay us Insights Wednesday, August 14, 13
  17. 17. The other F word Wednesday, August 14, 13
  18. 18. Operating the agency as an open API Wednesday, August 14, 13
  19. 19. The Creative Director Production Company Industrial Complex Wednesday, August 14, 13
  20. 20. Incentives! Wednesday, August 14, 13
  21. 21. Funding patience & patients Wednesday, August 14, 13
  22. 22. Wednesday, August 14, 13
  23. 23. Our own reality: we need to do more for ourselves Product Innovation Process Innovation Marketing Innovation Business Model Innovation Supply Chain Innovation Wednesday, August 14, 13
  24. 24. We had to innovate how to innovate Wednesday, August 14, 13
  25. 25. Rigid Riffing Wednesday, August 14, 13
  26. 26. Need: Focus Wednesday, August 14, 13
  27. 27. Need: find partners, we can’t do this alone Wednesday, August 14, 13
  28. 28. Wednesday, August 14, 13
  29. 29. Wednesday, August 14, 13
  30. 30. A place that brings brands, products, and the technologies that support them to Life Wednesday, August 14, 13
  31. 31. Wednesday, August 14, 13
  32. 32. Commerce ArtScience Wednesday, August 14, 13
  33. 33. Everything is unlikely to succeed Wednesday, August 14, 13
  34. 34. Diverse Team Unparalleled Consumer Data Successful Experience Right Environment Patience Reasonable Expectations Autonomy & Partnership (Trust) A Business Model Wednesday, August 14, 13
  35. 35. staff network Over the Transom + Wednesday, August 14, 13
  36. 36. LUMIARY Wednesday, August 14, 13
  37. 37. Wednesday, August 14, 13
  38. 38. GoodAfternoon Wednesday, August 14, 13

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