Presenters :<br />KalyaniKulkarni<br />VaibhavNarkar<br />SujitKapadia<br />SnehaBhatte<br />Akanksha Jain<br />LeishaChan...
Brand Brief <br /><ul><li>Launched in 1848
1903 adopted name “OMEGA”
Co-branding : Merged with TISSOT to form SWATCH group in 1930
 Established themselves as Luxury    product
1st company to use Quartz</li></li></ul><li>Segmentation<br /><ul><li>Demographic
Income
Gender
Psychographic
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Omega

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  • Highlight Quality &amp; Beauty with help of sports fashion &amp; history
  • Brand sponsorship -through olympics
  • Omega

    1. 1. Presenters :<br />KalyaniKulkarni<br />VaibhavNarkar<br />SujitKapadia<br />SnehaBhatte<br />Akanksha Jain<br />LeishaChangani<br />Roma Suvarna<br />PriyankaKhandelwal<br />Siddhi Shah<br />MehulKaria<br />
    2. 2. Brand Brief <br /><ul><li>Launched in 1848
    3. 3. 1903 adopted name “OMEGA”
    4. 4. Co-branding : Merged with TISSOT to form SWATCH group in 1930
    5. 5. Established themselves as Luxury product
    6. 6. 1st company to use Quartz</li></li></ul><li>Segmentation<br /><ul><li>Demographic
    7. 7. Income
    8. 8. Gender
    9. 9. Psychographic
    10. 10. Lifestyle
    11. 11. Personality
    12. 12. Behavioral
    13. 13. Benefits</li></li></ul><li>Brand Positioning<br />Space & Olympic<br />Masterpiece of Advertisement Artwork<br />Highlight Quality & Beauty<br />
    14. 14. Brand Awareness<br />Building Relationships<br />Brand Sponsorship <br />Brand equity – Trust factor<br />“Omega, the watch the world has learned to trust”<br />
    15. 15. Advertisement<br /><ul><li> Celebrity Endorsement
    16. 16. Buzz marketing - Opinion Leaders
    17. 17. Subliminal Advertising</li></li></ul><li>Omega’s new era of Advertisement<br />Use of emerging Personalities <br />Targeted emerging Middle class<br />
    18. 18. Analysis<br />7 different domains for 14 celebrities<br />Communication is aimed at Youth<br />Avoided dependence on the ambassadors and diversify its risk of a bad celebrity away<br />
    19. 19. Striding Ahead<br />

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