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MONOTONE
CREATIVE
CREDENTIAL
Update 2017
2
Why Monotone Creative
CONTENTS
Who we are
What we can
Who we work with
Where we are
1
2
3
4
5
WHO WEARE
What we can
Why Monotone Creative
Who we work with
Where we are
2
3
4
5
Who we are
4
We are a full-service creative agency
with expertise in branding consultancy,
marketing support, communicatio...
WHY
MONOTONE
CREATIVE
Who we are1
What we can
Who we work with
Where we are
3
4
5
Why Monotone Creative
6
Being a boutique agency, we keep our
company structure and process simple to save
our clients’ tim...
Why Monotone Creative
WHAT WECAN
Who we are1
2
Who we work with
Where we are
4
5
What we can
3
In every single service we provide, we want
to makesurethat it deliverstailoredsolutions
towards creativity,...
What we can
3
Graphic design & Multimedia service
PR& Marketing communications
Event activation
Marketing research
Printin...
What we can
3
GRAPHIC DESIGN &MULTIMEDIA SERVICE
Our creative design phylosophy aims at creating
visual solutions which ar...
What we can
3
11
What we can
3
12
What we can
3
13
What we can
3
14
What we can
3
15
What we can
3
16
What we can
3
17
What we can
3
18
What we can
3
19
What we can
3
20
What we can
3
21
What we can
3
22
What we can
3
23
What we can
3
BEAN SURVEY
24
BÌNH TIÊN
MON SCHOOL
I-IVY
What we can
3
CHAYLAP
25
DESIGNPRINTING
JOLEN CONSULTING
PARADISECRUISE
What we can
3
PR & MARKETING COMMUNICATIONS
We apply various tools to help our clients stay
connected with the public. Del...
What we can
3
PR & MARKETING COMMUNICATIONS
Copywriting & Contents development
• Slogan & tagline development
• Sales kit ...
What we can
3
EVENT ACTIVATION
With a nice touch of creativity in
execution, our event activation team
can create events t...
What we can
3
LUXTRANS
Client:
Scale:GrandOpening ofthe firstluxurylimousine
transportation service in northern Vietnam
Ve...
What we can
3
LUXTRANS
30
What we can
3
LUXTRANS
31
What we can
3
Summary: PRcampaign, fundraising and graphic design
Participant: Professional &Amateur photographers
Time: H...
What we can
3
DANCE4LIFE
Client: Dance4life
Summary: Conduct PRcampaign, fundraising, graphic
design and activate dance co...
What we can
3
31-LEGGED RACE
~ MOVING FORWARDTOGETHER
Client: LOTTE Xylitol (Japan)
Summary: 31 - legged Race (Vietnamese ...
What we can
3
31-LEGGED RACE
~ MOVING FORWARDTOGETHER
35
What we can
3
SIDEACTIVITIES: DENTALCHECK
& DENTAL HEALTHCARE EDUCATION
36
What we can
3
ECOPARKMID-AUTUMNFESTIVAL
Client:
The festival attracted more than 3000 visitors
participating in activities...
What we can
3
ECOPARKMID-AUTUMNFESTIVAL
38
What we can
3
IPH CHRISTMAS FAIR
Client:
Scale: a Christmas Fair with European style was
held for 2 days with over 5000 vi...
What we can
3
IPH CHRISTMAS FAIR
40
What we can
3
SPLENDORA
Client:
Scale: approximately 500 people (Splendora
citizens)
Hightlights: All day Christmas festiv...
What we can
3
SPLENDORA
42
What we can
3
GAMUDA LAND VIETNAM
Client:
Scale: approximately 200 protential customers
Hightlights:
- A simple elegant 4-...
What we can
3
GAMUDA LAND VIETNAM
44
What we can
3
GALILEO VIETNAM
Client:
Scale: Approximately 60 people (from travel
agency & flight booking agents)
Hightlig...
What we can
3
46
What we can
3
47
What we can
3
MARKETING RESEARCH
Understanding your consumers,
competitors and products/services
is the starting point for...
What we can
3
PRINTING SERVICE
By choosing our printing service, you receive
the added value from our production team
of m...
What we can
3
50
What we can
3
51
What we can
3
52
What we can
3
53
What we can
3
54
What we can
3
55
What we can
3
PHOTOGRAPHY
They say a picture is worth a thousand words.
We let our photography artworks speak for
ouselves...
What we can
3 Food & Beverage photoraphy
57
What we can
3 Product photography
58
What we can
3 Profile photography
59
What we can
3 Event photography
6
What we can
3 Landscape photography
61
What we can
3 Landscape photography
62
What we can
3 Architectural & Interior design photography
63
What we can
3 Architectural & Interior design photography
64
Why Monotone Creative
What we can
WHO WE
WORK WITH
Who we are1
2
3
Where we are5
Who we work with
4
66
Who we work with
4
Tourist Agencies
Real estate
residential
properties
Construction &
manufacturing
Education
&Training
Me...
Who we work with
4
Tourist Agencies
68
Who we work with
4
Food &
Beverage
Décor &
ArchitectureHotels, Resorts, Restaurants
69
Who we work with
4
Finance &
Banking
Real estate,
residential,
properties
NGOs/NPOs &
Governmental organizations
70
Who we work with
4
Education &TrainingConstruction &manufacturing
71
Who we work with
4
Media &Technology
72
Who we work with
4
Fashion, healthcare &lifestyle Corporation &consultancy
73
Why Monotone Creative
What we can
Who we work with
Who we are1
2
3
4
WHERE WE ARE
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Monotone Creative

  1. 1. MONOTONE CREATIVE CREDENTIAL Update 2017
  2. 2. 2 Why Monotone Creative CONTENTS Who we are What we can Who we work with Where we are 1 2 3 4 5
  3. 3. WHO WEARE What we can Why Monotone Creative Who we work with Where we are 2 3 4 5
  4. 4. Who we are 4 We are a full-service creative agency with expertise in branding consultancy, marketing support, communications and event activation. Since our establishment in 2003, we have grown by leaps and bounds. Our creative and forward-thinking team say NO to “good enough”. At Monotone Creative, we believe that there are no limitations to creativity and we love to go the extra mile to deliver the most strategic and cost- effective solutions.
  5. 5. WHY MONOTONE CREATIVE Who we are1 What we can Who we work with Where we are 3 4 5
  6. 6. Why Monotone Creative 6 Being a boutique agency, we keep our company structure and process simple to save our clients’ time and provide them more access to senior executives working on your project. We have a diversified team with different background and expertise to propose not only creative but strategic and cost- effective solutions based on our research and understanding of our clients’ target market. We speak English, Japanese, Vietnamese. We respect deadlines. Our slogan, “simple and conscious”, speaks for our motto. We try to keep our creative works simple, but with consciousness.
  7. 7. Why Monotone Creative WHAT WECAN Who we are1 2 Who we work with Where we are 4 5
  8. 8. What we can 3 In every single service we provide, we want to makesurethat it deliverstailoredsolutions towards creativity, cost-effectiveness, strategic planning and long-lasting impacts. Check out what we can offer - the services you are looking for and those you thought you didn’t, until you meet us! 8
  9. 9. What we can 3 Graphic design & Multimedia service PR& Marketing communications Event activation Marketing research Printing service Photography 9
  10. 10. What we can 3 GRAPHIC DESIGN &MULTIMEDIA SERVICE Our creative design phylosophy aims at creating visual solutions which are based on in-depth research and analysis of target audience and clients’ goals as well as express the brand personality. Our graphic design & multimedia service expertise covers (but not limited to): • Corporate identity design • Packaging design • Marketing collateral/POSM design • Brand environment/retail design • Website & microsite design • Print advertisement • Outdoor advertisement • Digital advertisement • Newsletter / e-newsletter • Annual reports • Presentation • Corporate video • TVC • And more… 10
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  24. 24. What we can 3 BEAN SURVEY 24 BÌNH TIÊN MON SCHOOL I-IVY
  25. 25. What we can 3 CHAYLAP 25 DESIGNPRINTING JOLEN CONSULTING PARADISECRUISE
  26. 26. What we can 3 PR & MARKETING COMMUNICATIONS We apply various tools to help our clients stay connected with the public. Deliver the right message. Maintain the positive image. With expertise extanding from research, to strategic planning, to creative ideation, and then to execution, we make it our mission to get our clients’ brand not only to “Top-of-mind” of their target audience, but to STAYthere. Media relations • Press conference • Press briefing / Editorial briefing • Exclusive coverage Social media marketing Our vision on social media and marketing communications is not only about reaching the big numbers, but to create the right causes that engage target audience. In other words, we create impacts and leave nobody stay indifferent. 26
  27. 27. What we can 3 PR & MARKETING COMMUNICATIONS Copywriting & Contents development • Slogan & tagline development • Sales kit & marketing collateral (Brochure, leaflet, sales script, presentations…) • Website content • Adverorials & press release Internal relations / Employer branding People are the heart of any business.Winning the hearts and minds of your employees is no easy feat and the communication with these “inner customers” should not be overlooked. At Monotone Creative, we care for our clients’ working atmosphere, supporting in creating and execution of team building programs, reinforcing developing prospective internal relationship as well as the corporate image to appeal employees. In other words, we believe that employer branding is a crucial aspect in HRM, to stay competitive in the war for talents and to enhance staff retention. CSR support • Charity & community program development • Sponsorship 27
  28. 28. What we can 3 EVENT ACTIVATION With a nice touch of creativity in execution, our event activation team can create events that breakthrough the clutter and leverage brands, send the message and leave lasting impacts among target audience. • Launching new product/service • Workshop and conference • Exhibition and fair • Roadshow, experiential marketing events… • Corporate sponsorship events (sports, music,arts…) • Fair marketing and festival marketing events • Holiday events for shopping malls and residential properties • Touring • And more… 28
  29. 29. What we can 3 LUXTRANS Client: Scale:GrandOpening ofthe firstluxurylimousine transportation service in northern Vietnam Venue: JW Marriott Hanoi (first lakeside outdoor event at this venue) Guests: VIPsand leaders from Ministry of Culture, Sports & Tourism and top hospitality, tourism and transportation service companies in Vietnam Time: 01/2014 29
  30. 30. What we can 3 LUXTRANS 30
  31. 31. What we can 3 LUXTRANS 31
  32. 32. What we can 3 Summary: PRcampaign, fundraising and graphic design Participant: Professional &Amateur photographers Time: Hanoi 01/2011 HILTON HANOI OPERAPHOTO HUNTCONTEST Client: Hilton Hanoi Opera Hotel J a nua r y - February 2 0 1 1 32
  33. 33. What we can 3 DANCE4LIFE Client: Dance4life Summary: Conduct PRcampaign, fundraising, graphic design and activate dance competitions to raise awareness about HIV/AIDS Participant: Secondary pupils Time: 2008 - 2009 “DANCE4LIFE CẦN BẠN – CÙNG LÊN TIẾNG ĐỂ ĐẨY LÙI HIV/AIDS” Ngân hàng Standard Chartered và Quỹ Dân số Thế giới hân hạnh giới thiệu Cuộc thi sáng tác tranh ảnh nghệ thuật lần đầu tiên được tổ chức trong khuôn khổ dự án Nhảy múa vì Cuộc sống toàn cầu. Chúng tôi CẦN bạn cùng góp sức. Hãy dùng tài năng của bạn VẼ, CHỤP ẢNH hay THIẾT KẾ ĐỒ HỌA. Hãy cùng LÊN TIẾNG để đẩy lùi đại dịch HIV/AIDS và đoạt một trong 5 ĐIỆNTHOẠIDIĐỘNGNOKIA. Nếu bạn ở độ tuổi từ 13 – 19 và quan tâm đến cuộc thi, hãy liên hệ ngay với Văn phòng Đoàn Thanh niên trườngmìnhđể đăng kí thamgia cuộc thi. Hạn chótđăng kí:30tháng10năm2008 Để biết thêm thông tin, xin liên hệ: Cô Nguyễn Ánh Nguyệt World PopulationFoundation Email:nguyet@wpfvn.org Cuộcthi sángtáctranhảnhnghệthuậtdoStandardCharteredvàDance4Lifephátđộngnăm2008 CHÚNG TÔI CẦN BẠN! www.dance4lifevietnam.org/art-contest MonotoneDesignIwww.monotone.com.vn 33
  34. 34. What we can 3 31-LEGGED RACE ~ MOVING FORWARDTOGETHER Client: LOTTE Xylitol (Japan) Summary: 31 - legged Race (Vietnamese name: 30 nguoi 31chan) copyright by TV Asahi (Japan), was organized on a national scale in Japan for 14 years, in Thailand for 10 years and has spread to other countries such as Malaysia, the UK and over 10 countries participated as guest (Korea, China, Kenya, Cuba…) In Vietnam: the tournament has been held in the past 3 years (from 2012) in two major cities, Hanoi and Ho Chi Minh City, with the particapation of more than 6,000 students from over 100 secondary schools The program was broadcast on VTV3 34
  35. 35. What we can 3 31-LEGGED RACE ~ MOVING FORWARDTOGETHER 35
  36. 36. What we can 3 SIDEACTIVITIES: DENTALCHECK & DENTAL HEALTHCARE EDUCATION 36
  37. 37. What we can 3 ECOPARKMID-AUTUMNFESTIVAL Client: The festival attracted more than 3000 visitors participating in activities such as: traditional mid-autumn lantern show, folk games, outdoor activities, singing contest... 37
  38. 38. What we can 3 ECOPARKMID-AUTUMNFESTIVAL 38
  39. 39. What we can 3 IPH CHRISTMAS FAIR Client: Scale: a Christmas Fair with European style was held for 2 days with over 5000 visitors Hightlights: ArtificialSnowingShow&Christmas musical show 39
  40. 40. What we can 3 IPH CHRISTMAS FAIR 40
  41. 41. What we can 3 SPLENDORA Client: Scale: approximately 500 people (Splendora citizens) Hightlights: All day Christmas festival with different interesting activities for families such as quilling & origami lesson, asian traditional culinary, balloon twisting, children playground from craft boxes... A 2-hour night event with Vietnamese & international songs, dances, pantomime, movie quiz... 41
  42. 42. What we can 3 SPLENDORA 42
  43. 43. What we can 3 GAMUDA LAND VIETNAM Client: Scale: approximately 200 protential customers Hightlights: - A simple elegant 4-hour event with decoration & logistics preparation within 5 days. - Entertainment: Acoustic band, Tò He & Calligraphy artists 43
  44. 44. What we can 3 GAMUDA LAND VIETNAM 44
  45. 45. What we can 3 GALILEO VIETNAM Client: Scale: Approximately 60 people (from travel agency & flight booking agents) Hightlights: 3-hour product launching program within conference room with fun warm-up activity Lunch in restaurant and guests were randomly divided into 4 teams for team building 3-hour team building activities including different interesting activities requires logical thinking, teamwork, skills and physical ability and also competitive spirit Result: All guests were happy to join and complete each and every activity and remember names of their team building teammates 45
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  48. 48. What we can 3 MARKETING RESEARCH Understanding your consumers, competitors and products/services is the starting point for a sustainable development. Our research and strategic planning team will help you to gain insights into your customers’ behaviour and preference, and determine the effective strategies. Marketing research service • Competitive analysis • Target market analysis • Location analysis • Market trend analysis • Brand equity research Methodology • Qualitative research:focus groups, in-depth interviews • Quantitative research: surveys and questionnaires • Experimental techniques • Desk research 48
  49. 49. What we can 3 PRINTING SERVICE By choosing our printing service, you receive the added value from our production team of more than 10 years of experiece. That means we save you time and reduce your stress by guiding you through the process of material selection, colour proofing, and printing solution. Moreover, our strong partnership with printing material suppliers and printing houses will ensure you receive the best printing products in town. At Monotone Creative, our full service capability allows us to receive your brief and develop ideas from the very first step when it is still a blank sheet of paper until the final products are delivered to you and then to your target customers. 49
  50. 50. What we can 3 50
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  56. 56. What we can 3 PHOTOGRAPHY They say a picture is worth a thousand words. We let our photography artworks speak for ouselves. • Food & Beverage photoraphy • Product photography • Event photography • Profile photography • Architectural & Interior design photography • Landscape photography 56
  57. 57. What we can 3 Food & Beverage photoraphy 57
  58. 58. What we can 3 Product photography 58
  59. 59. What we can 3 Profile photography 59
  60. 60. What we can 3 Event photography 6
  61. 61. What we can 3 Landscape photography 61
  62. 62. What we can 3 Landscape photography 62
  63. 63. What we can 3 Architectural & Interior design photography 63
  64. 64. What we can 3 Architectural & Interior design photography 64
  65. 65. Why Monotone Creative What we can WHO WE WORK WITH Who we are1 2 3 Where we are5
  66. 66. Who we work with 4 66
  67. 67. Who we work with 4 Tourist Agencies Real estate residential properties Construction & manufacturing Education &Training Media & Technology Fashion, healthcare & lifestyle Corporation & consultancy Hotels, Resorts, Restaurants Food & Beverage Décor & Architecture NGOs/NPOs & Governmental organizations Finance & Banking 67
  68. 68. Who we work with 4 Tourist Agencies 68
  69. 69. Who we work with 4 Food & Beverage Décor & ArchitectureHotels, Resorts, Restaurants 69
  70. 70. Who we work with 4 Finance & Banking Real estate, residential, properties NGOs/NPOs & Governmental organizations 70
  71. 71. Who we work with 4 Education &TrainingConstruction &manufacturing 71
  72. 72. Who we work with 4 Media &Technology 72
  73. 73. Who we work with 4 Fashion, healthcare &lifestyle Corporation &consultancy 73
  74. 74. Why Monotone Creative What we can Who we work with Who we are1 2 3 4 WHERE WE ARE

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