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Uwe Baltner - SMO14 - Social Media Best Practice

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Vom YouTube-Channel bis zum Unternehmens-Blog: Kleine Sammlung meiner Projekte mit CHIP Xonio Online und der SMO14 GmbH & Co. KG.

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Uwe Baltner - SMO14 - Social Media Best Practice

  1. 1. ‣ SMO14 – Best Practice Ludwigsburg, 09. September 2010
  2. 2. ‣ SMO14 GmbH & Co. KG
  3. 3. Die Köpfe hinter SMO14 Uwe Baltner Sebastian Gottuck ‣ Redaktionsleiter CHIP Online und ‣ Diplom-Medienwirt (FH) Xonio.com ‣ Kundenberatung & Projektbetreuung ‣ Head of Audience Management CHIP ‣ Schwerpunkte: Xonio Online GmbH: - chip.de auf YouTube, Twitter, Facebook - Crossmediale - Social-Media-Kampagnen u.a. mit Kommunikationskonzepte Vodafone und HTC - Handels- und B2B-Marketing - Xonio 214 - Der Handy-Podcast ‣ SEO- und Search-Team CHIP Xonio Online ‣ 10 Jahre als Online-Journalist, u.a. als Autor, Textchef, Video-Moderator ‣ Experte für mobiles Internet und Apps
  4. 4. Die Köpfe hinter SMO14 Axel Burkert Gerhard Baumann ‣ 1987 bis 1999: Als Journalist tätig für stern, ‣ Geschäftsführer Gerhard Baumann Focus, Wirtschaftswoche, Stuttgarter GmbH & Co. KG, Ludwigsburg Nachrichten u.v.m ‣ gegr. 2006, 18 Mitarbeiter plus ‣ Seit 2000 ausschließlich online aktiv Netzwerk ‣ Seit 2006 burkert.new media consulting ‣ Schwerpunkt: Marketing für den ‣ Projekte u.a. für Spiegel-Online, T-Online, Mittelstand Bild.de und Auto, Motor und Sport ... ‣ Strategische Markenführung ‣ Lehrtätigkeiten für DHBW Ravensburg, VDZ ‣ Kundenmagazine Akademie, Leipzig School of Media ‣ Referenzen: Euronics, Kögel, Märklin, etc. ‣ 1995-2005 Geschäftsführer schwabe+braun
  5. 5. Unsere Kernkompetenzen ‣ Erstellung und Distribution von hochwertigem Content, von Text bis Multimedia ‣ Entwicklung und Umsetzung von Social-Media-Strategien ‣ Social-Media-Monitoring ‣ Markenpositionierung in sozialen Netzwerken ‣ Kundenkommunikation im Internet ‣ Reputations-Management ‣ Webseiten-Analyse und Optimierung, Usability-Tests ‣ Suchmaschinen-Optimierung ‣ Search Engine Marketing
  6. 6. ‣ Best Practice
  7. 7. ‣ Online-Pressemitteilungen
  8. 8. ‣ Xing: Unternehmensprofil
  9. 9. ‣ Xing: Mitarbeiter-Profil
  10. 10. ‣ Reputations-Management: MyOn-ID-Profil
  11. 11. ‣ Facebook-Fanseite
  12. 12. ‣ Unternehmens-Blog
  13. 13. ‣ Unternehmens-Blog
  14. 14. ‣ Marketing-Kampagnen auf Blogs
  15. 15. ‣ Kanalübergreifende Marketing-Kampagen: Blog & Web
  16. 16. ‣ Twitter-Feed
  17. 17. ‣ Paper.li - Twitter-Zeitung des Unternehmens
  18. 18. ‣ Flickr.com - Fotostream
  19. 19. ‣ Mister Wong - Bookmarking Tool
  20. 20. ‣ YouTube-Videochannel
  21. 21. ‣ Clip-Produktion
  22. 22. ‣ Vimeo-Videochannel
  23. 23. ‣ Video-Podcasts
  24. 24. ‣ Audio-Podcasts
  25. 25. ‣ Foto-Community
  26. 26. ‣ Foto-Community - Gewinnspiel
  27. 27. ‣ Uwe Baltner Geschäftsführer SMO14 GmbH Co. KG Schorndorfer Straße 42 07141-688 96 57 u.baltner@smo14.de ➡TWITTER.COM/SMO14_LIVE ➡FACEBOOK.COM/SMO14LIVE ➡WWW.SMO14.DE

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