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The “RAJAH” of
The Cartooning World
ENTERTAINMENT.
TRUST.
FUN.
PARK AND RESORTS
CONSUMER
PRODUCTS
STUDIO
ENTERTAINMENT
INTERACTIVE
MEDIA
MEDIA
NETWORKS
HIGH STANDARDS. QUALITY. DYNAMIC.
STRATEGY IS ALL YOU NEED
THEME
IN
EVERYTHING
STRATEGY-1
EVERYONE
IS A
PRINCESS
STRATEGY-2
IMMERSION
STRATEGY-3
MINING
THE
MYTHOS
STRATEGY-4
ECONOMIC
CHANGES
HERITAGE VS RELEVANCE VS INNOVATION
EVER CHANGING
CONSUMER
TASTE
MAINTENANCE OF
INTELLECTUAL
PROPERTY
RIGHTS
PROTECTION OF
ELECTRONICALLY
STORED DATA
BUSINESS SOLUTIONS
• TECNOLOGY
• INNOVATION
• FEEDBACK
• ADAPT
DISCLAIMER
Created by Utkarsh Gupta, IIT Roorkee, during a marketing
internship Under the guidance of Prof. Sameer Mathur,...
Disney-The 'RAJAH' of The Cartooning World
Disney-The 'RAJAH' of The Cartooning World
Disney-The 'RAJAH' of The Cartooning World
Disney-The 'RAJAH' of The Cartooning World
Disney-The 'RAJAH' of The Cartooning World
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Disney-The 'RAJAH' of The Cartooning World

Marketers must have a thorough understanding of how consumers think, feel, and act.Disney through its marketing strategies analyzes the consumer market really well, which makes it the 'RAJAH'(king) of the cartooning world.

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Disney-The 'RAJAH' of The Cartooning World

  1. 1. The “RAJAH” of The Cartooning World
  2. 2. ENTERTAINMENT. TRUST. FUN.
  3. 3. PARK AND RESORTS CONSUMER PRODUCTS STUDIO ENTERTAINMENT INTERACTIVE MEDIA MEDIA NETWORKS
  4. 4. HIGH STANDARDS. QUALITY. DYNAMIC.
  5. 5. STRATEGY IS ALL YOU NEED
  6. 6. THEME IN EVERYTHING STRATEGY-1
  7. 7. EVERYONE IS A PRINCESS STRATEGY-2
  8. 8. IMMERSION STRATEGY-3
  9. 9. MINING THE MYTHOS STRATEGY-4
  10. 10. ECONOMIC CHANGES
  11. 11. HERITAGE VS RELEVANCE VS INNOVATION
  12. 12. EVER CHANGING CONSUMER TASTE
  13. 13. MAINTENANCE OF INTELLECTUAL PROPERTY RIGHTS
  14. 14. PROTECTION OF ELECTRONICALLY STORED DATA
  15. 15. BUSINESS SOLUTIONS • TECNOLOGY • INNOVATION • FEEDBACK • ADAPT
  16. 16. DISCLAIMER Created by Utkarsh Gupta, IIT Roorkee, during a marketing internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow

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