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Hosting Issues and SEO Pubcon 2008


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Hosting Issues and SEO Pubcon 2008

  1. 1. SEO HOSTING ISSUES Presented by: Jordan Kasteler
  2. 2. Jordan Kasteler
  3. 3. SERVER RESPONSE HEADERS <ul><ul><li>200 – OK </li></ul></ul><ul><ul><li>301 – Moved Permanently </li></ul></ul><ul><ul><li>302 – Moved Temporarily </li></ul></ul><ul><ul><li>403 – Forbidden </li></ul></ul><ul><ul><li>404 – Not Found </li></ul></ul><ul><li>Live HTTP Headers – Firefox Add-on </li></ul>
  4. 4. SERVER RESPONSE HEADERS <ul><li>What’s a 404 to do? By Rae Hoffman </li></ul><ul><ul><li>User-friendly custom error (404) page </li></ul></ul><ul><ul><li>Relevant Redirect (301) </li></ul></ul><ul><ul><li>Custom non-404 error page (my preference) </li></ul></ul>
  5. 5. CLASS C IP ADDRESS Only need separate Class C’s if you have a large link circle. 205.152.XXX.112
  6. 6. DEDICATED VS SHARED <ul><ul><li>Shared Server </li></ul></ul><ul><ul><li>Neighbors </li></ul></ul><ul><ul><li>Slower </li></ul></ul><ul><ul><li>Cheaper </li></ul></ul><ul><li>(less efficient crawl for bots) </li></ul><ul><ul><li>Dedicated Server </li></ul></ul><ul><ul><li>Alone </li></ul></ul><ul><ul><li>Faster </li></ul></ul><ul><ul><li>More Expensive </li></ul></ul>
  7. 7. DEDICATED VS SHARED <ul><ul><li>3% of Websites on Dedicated Hosting </li></ul></ul><ul><ul><li>97% of Websites on Shared Hosting </li></ul></ul><ul><ul><li>90% of the top 50 search results analyzed were on dedicated servers. </li></ul></ul><ul><li>Bruce Clay 2007 </li></ul>
  8. 8. SHARED HOSTING <ul><li>What to look for: </li></ul><ul><ul><li>1 year minimum commitment </li></ul></ul><ul><ul><li>Call-to-verify setup </li></ul></ul><ul><ul><li>If IIS server (ASP.NET) request ISAPI ReWrite </li></ul></ul>
  9. 9. UPTIME/DOWNTIME <ul><ul><li>99% of uptime = 87.6 hours/year or 7.3 hours/month downtime </li></ul></ul><ul><li> </li></ul><ul><li>to monitor downtime/uptime </li></ul><ul><li>Google is getting better about recognizing small outages. </li></ul>
  10. 10. THE DIGG EFFECT <ul><ul><li>Cached Mirror </li></ul></ul><ul><ul><li>Wordpress Cache </li></ul></ul><ul><ul><li>Serve HTML Version </li></ul></ul><ul><ul><li>Compress Code/Server calls ( minify ) </li></ul></ul><ul><ul><li>eAccelerator for PHP </li></ul></ul><ul><ul><li>Configuring Apache for Maximum Performance </li></ul></ul>
  11. 11. DECREASE SERVER TAXATION <ul><ul><li>Host Images and Media elsewhere </li></ul></ul><ul><li>(e.g., </li></ul><ul><ul><li>Serve content statically </li></ul></ul><ul><ul><li>Remove ads/banners </li></ul></ul><ul><ul><li>Keep images small and optimized </li></ul></ul><ul><ul><li>Minimize template styling. </li></ul></ul><ul><ul><li>Let your hosting company know you’re expecting a surge of traffic. </li></ul></ul>
  12. 12. LOAD BALANCING The distribution of traffic among multiple paths to the same destination in order to use bandwidth efficiently. Load balancing increases the use of network segments, thus increasing the amount of bandwidth that can be routed across a network.
  13. 13. RESOURCES For Class C IP addresses: How to prepare your site for the Digg effect: [email_address]